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Ingénieurs & entrepreneurs

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Présentation à la soirée OpenSkills.
Quelques réflexions sur les convergences et challenges entre la vocation "ingénieur" et "entrepreneur".

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Ingénieurs & entrepreneurs

  1. 1. Ingénieurs & entrepreneurs : quelques réflexions (à casser… ;-) ) Ir. Roald Sieberath 9.10.2014 - OpenSkills @ TheLabs.be
  2. 2. Disclaimer
  3. 3. Roald Sieberath Formation Ingénieur civil en informatique Business : Solvay IACE, Stanford EPGC, Louvain MBA and business Entrepreneur Startup coach
  4. 4. StarTech (by WSL & ASE)
  5. 5. Ingénieurs…
  6. 6. Pourtant…
  7. 7. Quel ingénieur ? (Alain Fayolle, EM Lyon)
  8. 8. Type A
  9. 9. Type B
  10. 10. Type C
  11. 11. Type D
  12. 12. Type X
  13. 13. Type Y
  14. 14. Startup vs. Large Company
  15. 15. Entrepreneur • Rêve ou cauchemar ? • “Mythe romantique de l’entrepreneur”
  16. 16. Ingénieur <> entrepreneur
  17. 17. Myth : Investors will love my idea !
  18. 18. Reality
  19. 19. manager <> entrepreneur
  20. 20. Myth : a startup is a company, smaller And should be managed in a similar way
  21. 21. Reality A startup is a different animal A company solves a known problem A startup solves an unknown problem Management science is not (as) relevant
  22. 22. Facteurs positifs • Rigueur (?) • Fast learner • Travail en équipe • Ingenire = trouver une solution • Construire un modèle ; exécuter
  23. 23. Engineer lies… “Everyone loves ‘cool ideas’ and new technology.” “I need to go-it alone to assure quality and elegance.” “We need to get functionality maximized before we focus on customers.” “Marketing is fluff and selling is black magic.” “A good engineer hates unpredictability and risk.” “We can’t worry about making money until we get it built.” “Outside funding causes loss of control and undue pressure to deliver.”
  24. 24. Entrepreneur challenges
  25. 25. “Comfortable with uncertainty”
  26. 26. Pitch
  27. 27. Tinker
  28. 28. Get out of the building
  29. 29. Product dev => customer dev
  30. 30. Build It And They Will Come • Only true for life and death products – i.e. Biotech Cancer Cure – Issues are development risks and distribution, not customer acceptance • Not true for most other products – Software, Consumer, Web – Issues are customer acceptance and market adoption 37
  31. 31. If Startups Fail from a Lack of customers not Product Development Failure Then Why Do we have: • process to manage product development • no process to manage customer development 38
  32. 32. Stop thinking, start doing !
  33. 33. Conclusion / Question ouverte : Etre entrepreneur MALGRÉ ingénieur ?

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