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Business plan vs SynOpp

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Faut-il abandonner le business plan au profit de la nouvelle méthode SynOpp arrivée du Canada ?
L'avis de Créa'firm dans ce dossier.

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Business plan vs SynOpp

  1. 1. FACILITATEUR DE PROJETS Le conseil de proximité pour les entrepreneurs du Rhône Business plan vs SynOpp : ni pour ni contre, bien au contraire …Un nouveau débat émerge dans le petit monde de la création d’entreprise : faut-il tuer lebusiness plan ? Mais pourquoi tant de haine ? Tout est parti d’une nouvelle méthode, SynOpp ,lancé au Canada par Alain Theriault et Claude Ananou .La méthode SynOpp, késako ?Pour bien comprendre le contexte, voici un petit résumé de cette méthode.4 piliers :• Holistique : le « tout » (le créateur, son projet, son environnement). A chaque élémentnouveau, il faut étudier l’impact sur le tout.• Heuristique : la découverte et l’incertitude. Il faut garder l’esprit ouvert, poser deshypothèses et les vérifier avant d’aller plus loin.• Itération : la répétition, la spirale. On revient sur les décisions antérieures à chaque nouvelleinformation : « 2 pas en avant, 1 pas en arrière ».• Prospectif : les bases du projet doivent être approuvées par tous et être « dans la réalité ».7 étapes :Chaque étape est sanctionnée par un « go/no go », le créateur doit convaincre par un rapportde 1 à 2 pages et un speech de 15 à 30 secondes. 1. A quel besoin répond-on ? Pourquoi y a-t-il opportunité d’affaire ? 2. Quelle est la solution au besoin ? Test sur le terrain 3. Quels sont les avantages concurrentiels ? 4. Y a-t-il un potentiel ? De croissance, de pérennité. 5. Evaluation des risques et des incertitudes. Quelles sont les solutions potentielles ? 6. Définition du plan d’actions. 7. Définition des ressources (monétaires, humaines, matérielles).On aboutit à un dossier de 12 à 15 pages, et un discours de 7 x 15 secondes.Vous trouverez d’autres informations en suivant les liens suivants :• http://www.alaintheriault.com/startupcoach/opportunite• http://www.chefdentreprise.com/Article-A-La-Une/Le-business-plan-un-concept-depasse--2205.htm?ThemeID=27&SousThemeID=104• http://entrepreneur.lesechos.fr/entreprise/creation/dossiers/fin-business-plan/vers-la-fin-du-business-plan-112070.php?xtor=EPR-1118-[quotidienne_dossier]-20110325-[dossiers] Créafirm - 31, rue Edouard Herriot 69002 Lyon - www.ma-creation-dentreprise.fr
  2. 2. FACILITATEUR DE PROJETS Le conseil de proximité pour les entrepreneurs du RhôneBusiness plan vs SynOpp ?Les arguments d’Alain Theriault : pourquoi supprimer le business plan ?• Le terme « business plan » est utilisé à tort et à travers : il désigne une démarche decréation, des prévisions financières, un document stratégique…• Il s’applique indifféremment aux créations, aux levées de fonds, aux TPE, auxmultinationales.. Comment peut-il être adapté à toutes ces situations ? Il est trop complexepour les petits projets.• Cet outil a 40 ans et n’a pas bougé, cela s’oppose à la tendance actuelle qui est d’inciter àl’innovation, à la dynamique.• Trop souvent les porteurs de projets ont une idée bien arrêtée de ce qu’ils veulent faire, et ilsbâtissent le BP autour sans tenir suffisamment compte des réalités du marché : il y a donc àchaque fois un décalage entre le BP et la réalité du démarrage de l’activité.• Le BP c’est de la science-fiction alors que cela devrait être de l’anticipation : on planifie le «comment » au lieu du « pourquoi » remplacement par la méthode de l’opportunité d’affaire.L’avis de Créa’firm• Le terme business plan ne veut plus rien dire, à force dêtre utilisé à toutes les sauces. Unbusiness plan est un document écrit qui reprend les axes stratégiques d’un projet et leurtraduction en prévisions chiffrées.• Un business plan n’est pas uniquement une suite de tableaux chiffrés ou une méthode depréparation de projet. Il vient après la phase de préparation du projet, c’est une synthèse quisert de tableau de bord et permet de vendre le projet aux financiers (banques, businessangels, organismes de prêt d’honneur…).• Donc SynOpp et business plan sont complémentaires et pas opposés ! SynOpp est uneméthode pragmatique d’élaboration d’un projet de création d’entreprise, alors que le businessplan est la présentation écrite de ce projet.• D’ailleurs, SynOpp aboutit à un BP ! Puisque chacune des 7 étapes est sanctionnée par unrapport de 1 à 2 pages, on aboutit à un dossier de 12 à 15 pages qui présente les axesstratégiques du projet !• Enfin, un business plan n’est pas forcément une usine à gaz, puisque malgré quelquesrègles imposées, il s’adapte à chaque projet. Retrouvez d’ailleurs les excellents conseils deGuilhem Bertholet en suivant le lien suivant :http://www.guilhembertholet.com/blog/2011/03/24/ecrire-un-business-plan-lebook-gratuit/Conclusion :• L’avantage de la méthode SynOpp est de proposer aux créateurs de petites et moyennesentreprises une méthode pragmatique et axée terrain, ce qui est la clé de la réussite. Donc «pour » (sous réserve d’en savoir plus sur cette méthode nouvelle).• Cependant, le business plan reste un document incontournable pour obtenir lesfinancements nécessaires à une création d’entreprise, et reste un bon exercice pour chaquefutur entrepreneur. Donc « pour » ! Catherine Choffat Créafirm - 31, rue Edouard Herriot 69002 Lyon - www.ma-creation-dentreprise.fr

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