The Creative Economy is Driven By:   IDEAS   INNOVATION   KNOWLEDGE   CREATIVITY   AND   COLLABORATION
DEBUNKING THE CREATIVEECONOMY MYTH
DEBUNKING THE CREATIVEECONOMY MYTHThe creative economy is as much about architects as it is about artists, programmers as ...
DEBUNKING THE CREATIVEECONOMY MYTHThe creative economy is as much about architects as it is about artists, programmers as ...
CREATIVE OCCUPATIONS
CREATIVE OCCUPATIONSThey are often analytical andexplore many possibilities inorder to reach viable solutionsin their day ...
CREATIVE OCCUPATIONSThey are often analytical andexplore many possibilities inorder to reach viable solutionsin their day ...
THE CREATIVE ECONOMY IS INDUSTRYAGNOSTIC AND KNOWS NO BOUNDSSome industry categories have a greater concentration of creat...
CREATIVEINDUSTRIESWhile the creative economyis pervasive, it is concentratedin a number of businessesthat are categorized ...
WHAT’S IT WORTH?The creative economy pays significantlymore than the next wage category!It employs 35% of the workforce and...
WHERE IS IT                                                        The creative economy is a high growth sector and is exp...
11HUMAN CAPITAL INTENSIVE!The creative economy is human capital intensive keeping our people at work and seeing thelargest...
STABLE EMPLOYMENTSource: Martin Prosperity Institute for Competitiveness & Prosperity analysis based on date from Statisti...
13LOCATION LOCATION LOCATIONSouthwestern Ontario is straddling two mega regions. The Tor-Buff-Chester mega region,the larg...
CULTURAL RESOURCESCultural resources play a key role in enhancing quality of place and enhancing local creativeeconomies. ...
Quality of Place as Competitive AdvantageQuality of Place is the new calling card for investment attraction - Competitive ...
16ENHANCING TRADINGRELATIONSHIPSBETWEEN URBAN,SMALL TOWN ANDRURAL COMMUNITIES
16ENHANCING TRADING                    Straddling two mega regions, creative potential andRELATIONSHIPS       prosperity i...
16ENHANCING TRADING                    Straddling two mega regions, creative potential andRELATIONSHIPS       prosperity i...
16ENHANCING TRADING                    Straddling two mega regions, creative potential andRELATIONSHIPS       prosperity i...
LOW BARRIERSTO ENTRY
LOW BARRIERS   Growing the creative economy               can occur one small business at               a time, attracting...
LOW BARRIERS   Growing the creative economy               can occur one small business at               a time, attracting...
THE TIMEIS NOW           *www.martinprosperity.org/projects/project/ontario-in-the-creative-age.
South Western Ontario is an emerging creative economyTHE TIME   surrounded by large creative economy trading partners.IS N...
South Western Ontario is an emerging creative economyTHE TIME   surrounded by large creative economy trading partners.IS N...
COLLABORATIONIS KEY
We must work together in orderCOLLABORATION   to succeed!IS KEY
We must work together in orderCOLLABORATION   to succeed!                Now, with this action plan,IS KEY          South ...
Looking for Speaker?Book Dan Taylorto speak at your next conference
Looking for Speaker?Book Dan Taylorto speak at your next conference              Contact Dan at mailto:dtaylor25@me.com
Looking for Speaker?Book Dan Taylorto speak at your next conference              Get Dan’s bio at www.cre8tivedant.com    ...
Municipal Cultural Planning Workshop Feb. 16, 2012
Municipal Cultural Planning Workshop Feb. 16, 2012
Municipal Cultural Planning Workshop Feb. 16, 2012
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Municipal Cultural Planning Workshop Feb. 16, 2012

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Dan Taylor is the President &CEO Greater Peterborough Area Economic Development Corporation Greater Peterborough Innovation Cluster and world renowned speaker on the Creative Economy. After spending 15 years in the private sector as a marketer servicing fortune 500 clients, Dan applied his experience in the public sector as an innovative economic development officer in Prince Edward County, Ontario for over a decade. Dan’s work resulted in Prince Edward County being branded as Canada’s First Creative Rural Economy and arguably the world’s first. His collaborative community work earned over 25 provincial, national and international awards. For more information please visit: http://cre8tivedant.com

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  • Municipal Cultural Planning Workshop Feb. 16, 2012

    1. 1. The Creative Economy is Driven By: IDEAS INNOVATION KNOWLEDGE CREATIVITY AND COLLABORATION
    2. 2. DEBUNKING THE CREATIVEECONOMY MYTH
    3. 3. DEBUNKING THE CREATIVEECONOMY MYTHThe creative economy is as much about architects as it is about artists, programmers as it is about potters, it isbeyond bohemians and includes brokers; stock, insurance, real-estate and more.
    4. 4. DEBUNKING THE CREATIVEECONOMY MYTHThe creative economy is as much about architects as it is about artists, programmers as it is about potters, it isbeyond bohemians and includes brokers; stock, insurance, real-estate and more.Most of all it is about a new high growth part of our economy and the highest paying wage category in Ontario andglobally, with low unemployment rates - yes even during recessionary times. The creative economy is thriving inSouth Western Ontario and it is your community’s portal to prosperity!
    5. 5. CREATIVE OCCUPATIONS
    6. 6. CREATIVE OCCUPATIONSThey are often analytical andexplore many possibilities inorder to reach viable solutionsin their day to day work.
    7. 7. CREATIVE OCCUPATIONSThey are often analytical andexplore many possibilities inorder to reach viable solutionsin their day to day work.These are categories of creativeworkers in your communitywho fuel the creative economy.They are essentially people whoare paid to think.
    8. 8. THE CREATIVE ECONOMY IS INDUSTRYAGNOSTIC AND KNOWS NO BOUNDSSome industry categories have a greater concentration of creative occupations and some have fewer.However, creativity knows no bounds and has infiltrated every part of the economy.
    9. 9. CREATIVEINDUSTRIESWhile the creative economyis pervasive, it is concentratedin a number of businessesthat are categorized ascreative industries.
    10. 10. WHAT’S IT WORTH?The creative economy pays significantlymore than the next wage category!It employs 35% of the workforce and pays 51% of the wagesin Ontario.
    11. 11. WHERE IS IT The creative economy is a high growth sector and is expected to contribute 42% of the new jobs over theHEADING? next decade.Source: Martin Prosperity Institute and Institute for Competitiveness & Prosperity analysis based on data from U.S. Bureau of Labor Statistics, OccupationalEmployment Projections (2006 - 2016)
    12. 12. 11HUMAN CAPITAL INTENSIVE!The creative economy is human capital intensive keeping our people at work and seeing thelargest percentage of job creation growth over the previous decade.Source: Census of Population, 2006
    13. 13. STABLE EMPLOYMENTSource: Martin Prosperity Institute for Competitiveness & Prosperity analysis based on date from Statistics Canada, Labour Force Survey micro data for the month of April.
    14. 14. 13LOCATION LOCATION LOCATIONSouthwestern Ontario is straddling two mega regions. The Tor-Buff-Chester mega region,the largest economy in Canada and the 5th largest in North America and Chi-Pitts the 2nd largest in the NorthAmerica.* This geographic position presents tremendous mega-region trading opportunities in the new creativeeconomy.*page 53 Who’s Your City – Richard Florida 2008
    15. 15. CULTURAL RESOURCESCultural resources play a key role in enhancing quality of place and enhancing local creativeeconomies. Municipal cultural planning is a tool for leveraging these assets and building acompetitive advantage in a local creative economy.
    16. 16. Quality of Place as Competitive AdvantageQuality of Place is the new calling card for investment attraction - Competitive AdvantageNew Model - Quality of Place: Attracts People - People Invest Start Businesses - Jobs Are Createdvs.Old Model Attract Industry - Industry Creates Jobs - Quality of Place now important for them too!MCP recognizes and helps enhance Quality of Place - leads to the competitive advantage therefore anintegral part of developing the new creative economy
    17. 17. 16ENHANCING TRADINGRELATIONSHIPSBETWEEN URBAN,SMALL TOWN ANDRURAL COMMUNITIES
    18. 18. 16ENHANCING TRADING Straddling two mega regions, creative potential andRELATIONSHIPS prosperity is right at our finger tips!BETWEEN URBAN,SMALL TOWN ANDRURAL COMMUNITIES
    19. 19. 16ENHANCING TRADING Straddling two mega regions, creative potential andRELATIONSHIPS prosperity is right at our finger tips! Southwestern Ontario’s quality of place, combinedBETWEEN URBAN, with it’s geographic position and creative economy Base, positions it very well to grow and excel atSMALL TOWN AND building the creative economy.RURAL COMMUNITIES
    20. 20. 16ENHANCING TRADING Straddling two mega regions, creative potential andRELATIONSHIPS prosperity is right at our finger tips! Southwestern Ontario’s quality of place, combinedBETWEEN URBAN, with it’s geographic position and creative economy Base, positions it very well to grow and excel atSMALL TOWN AND building the creative economy.RURAL COMMUNITIES Our small town and rural economies are already trading with our urban neighbours. Our opportunity is to strengthen and build these “right next door” trading relationships.
    21. 21. LOW BARRIERSTO ENTRY
    22. 22. LOW BARRIERS Growing the creative economy can occur one small business at a time, attracting multi-nationalsTO ENTRY and everything in between.
    23. 23. LOW BARRIERS Growing the creative economy can occur one small business at a time, attracting multi-nationalsTO ENTRY and everything in between. Both large and small communities in South Western Ontario are well positioned to grow this part of their economy.
    24. 24. THE TIMEIS NOW *www.martinprosperity.org/projects/project/ontario-in-the-creative-age.
    25. 25. South Western Ontario is an emerging creative economyTHE TIME surrounded by large creative economy trading partners.IS NOW The Premier of Ontario commissioned a $2.2 million dollar study called Ontario in the Creative Age”* outlining the power and potential of this growing part of the economy. *www.martinprosperity.org/projects/project/ontario-in-the-creative-age.
    26. 26. South Western Ontario is an emerging creative economyTHE TIME surrounded by large creative economy trading partners.IS NOW The Premier of Ontario commissioned a $2.2 million dollar study called Ontario in the Creative Age”* outlining the power and potential of this growing part of the economy. Provincial and Federal governments have have funds available to develop this high growth economic category. With the shifting economy, now is the perfect time to focus on this new, high growth emerging economic direction. *www.martinprosperity.org/projects/project/ontario-in-the-creative-age.
    27. 27. COLLABORATIONIS KEY
    28. 28. We must work together in orderCOLLABORATION to succeed!IS KEY
    29. 29. We must work together in orderCOLLABORATION to succeed! Now, with this action plan,IS KEY South Western Ontario is poised to capitalize on growing its creative economy.
    30. 30. Looking for Speaker?Book Dan Taylorto speak at your next conference
    31. 31. Looking for Speaker?Book Dan Taylorto speak at your next conference Contact Dan at mailto:dtaylor25@me.com
    32. 32. Looking for Speaker?Book Dan Taylorto speak at your next conference Get Dan’s bio at www.cre8tivedant.com Contact Dan at mailto:dtaylor25@me.com

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