1. SMX EAST October 8, 2008 How to Add Usability Heuristics Into Your SEO Audit Kim Krause Berg Usability Consultant to SEO’s UsabilityEffect.com

2. Why Usability? 1. Everyone assumes the web site will work. 2. Your Marketing Department assumes the web site will sell. 3. SEO’s assume that by the time Management remember search engines, the web site works. 4. Your Employer hired you to perform miracles, i.e. they expect the web site to work. Why usability? Because things don’t work.

18. SEO Without Usability Case in Point