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Winning Customers in Highly Competitive Markets


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This slide describes why people succeed or fail in competitive market verticals. It offers a better way to succeed by not competing but by changing the playing field. To increase lead generation; instead of focusing on selling, focus on problem solving and helping people with their problems.

Published in: Business, Technology
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Winning Customers in Highly Competitive Markets

  1. 1. “Lead Generation in an Extremely Competitive Vertical … Web Hosting”<br />Speaker:<br />(Curtis) R. Curtis, CMO<br />RankSense<br /><br />
  2. 2. “Web Hosting Affiliate Programs Are One of the Highest Paying on the Internet!!”<br />“Show me the money!!!”<br />
  3. 3. Web Hosting Affiliate CPAs<br />
  4. 4. Great Affiliate Web Hosting Sites Make Gobs of Money<br />“BUT…they are few & far between!!!”<br />
  5. 5. Why??<br /><ul><li> It is one of the most competitive!
  6. 6. It is very crowded market space!
  7. 7. Most do not make enough $s to survive!</li></li></ul><li>SO Why Do Most Fail??? <br /><ul><li>Copy banners & wait!
  8. 8. Target the same keywords!
  9. 9. Do not have $s & resources to compete!
  10. 10. Pick the hosting cos. that pay the most!!!</li></li></ul><li>BUT ….there is a better way!! <br />However there are few things you should<br />consider before you start<br />
  11. 11. Quick tips before starting<br />1. Study & learn from the best<br />2. Put in the time & effort<br />3. Determination & motivation <br />4. Self-discipline & time mgt.<br />5. Stay positive & optimistic <br />6. Communicate with Program Managers <br />
  12. 12. Factors to Consider:<br /><ul><li>Sign up under a good affiliate network
  13. 13. Carefully research hosting companies
  14. 14. Check their 3+ months network earnings
  15. 15. Closely examine their terms & conditions
  16. 16. Look for those who convert the best
  17. 17. Look for those with long referral periods</li></li></ul><li>Change the Playing Field! <br /><ul><li>Do not follow the pack
  18. 18. Do not target hosting related keywords
  19. 19. Do not focus on selling hosting!</li></ul> Be Different – Change Your Selling Mindset!<br />
  20. 20. “The Secret Sauce!”<br />Focus on Helping People with Problems!! <br />There are more people with problems than people who need hosting AND they are starving for answers!!<br />
  21. 21. Why is Trust So Important? <br />People who trust you are more likely going to TRUST “yourrecommendations”<br />
  22. 22. How to Look for Starving People?<br /><ul><li>Look for people asking questions or having problems related to web hosting</li></ul>*** Trust me… there are lots of them!!!***<br />
  23. 23. Seek Out People in Distress!<br /><ul><li>Answer questions in forums
  24. 24. Write articles & blog about web hosting issues
  25. 25. Create solutions to common problems</li></ul>i.e. My server just got hacked!<br />
  26. 26. Discuss Web Hosting Issues:<br /><ul><li> Do I need dedicated server (s)?
  27. 27. How much bandwidth is enough?
  28. 28. Do I need managed or unmanaged?
  29. 29. What OS, database, scripting, etc?
  30. 30. Do I need failover/load balancing?
  31. 31. How quickly can I scale up?</li></li></ul><li>Articles on Choosing a Good Host:<br /><ul><li>Flexible bandwidth & network options
  32. 32. Broad range of advanced hosting services
  33. 33. Professional, trained 24x7 techs & server admins onsite
  34. 34. Rock solid, reliable backup & failover solutions</li></li></ul><li>Write an E-Book About Common<br />Problems & Solutions<br />Then give it away free – <br />everywhere you can!<br />So am I crazy? <br />Why would I share this Information?<br />
  35. 35. Saving the Best for Last!<br />REMEMBER:<br />“Solve people’s problems and you WILL GET their trust you need to turn your recommendations into sales”<br />
  36. 36. BUT You Still Need “Great SEO Software”<br />
  37. 37. “Lead Generation in an Extremely Competitive Vertical … Web Hosting”<br />Questions?<br />RankSense<br />Email:<br />Tel: 1.206.414.3654<br />Cell: 1.604.313.7377<br />