Don’t Just Stand There….

Plant Something!

A Marketing Campaign Update
Cheryl Goar, CAE
Executive Director
Arizona Nurser...
It all began with a
specialty crop
grant……

Just over $400,000 invested to
Promotes the

•Environmental
•Financial
•Health
Benefits of trees and plants
Target Audience: External
Primary

•Single-Family

Homeowners

Secondary

•Home Owners Associations (HOAs)
•Cities, munici...
Need or Problem
... People who are seeking to
enrich the external aesthetic
and monetary value of their home
and their com...
Primary Competition
Unlike most discretionary home
improvements that bring shortterm
financial benefits and only
provide i...
Position

Promise

The natural
investment
Grow a
that offers
richer world.
guaranteed
long-term
growth,
value and
Personal...
Our Brand Statement:
Embracing the “New Normal” realities
in people’s lives, the “Plant
Something” movement is a fun, semi...
Now international…

Arizona Nursery Association
Arkansas Green Industry Association
British Columbia Nursery & Landscape A...
Federal Trademark
State Promotional
Items
An Arizona Update
Print Ads
Posters
Brochures
Small Plant Stakes
Large Plant Stakes
Promotional Banners
Clings & Bumper
Stickers
Website
Website
Facebook Page
Facebook Page
Radio
Advertisements
:60 Second Commercial
Just Plant Something
.
:30 PSA Video spot
Ways to Share…….

:30 PSA

Colorado has made
it ready to tag,
and in Spanish
Arbor Day video

Other Holidays???
Partner Plans for
2013-14
-Plant Something app

-Revision to website map
-Truck wraps
Questions/Comment
s
Visit
www.plant-something.org
Contact to join:
cgoar@azna.org
480-966-1610
Plant Something!
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Plant Something!

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NurseryWorks 2013
(video: http://NurseryWorks.weebly.com/2013-content-archive.html)

Cheryl Goar, Executive Director of the Arizona Nursery Association
The Arizona Nursery Association seized the bull by the horns with their recent Specialty Crop Block Grant to develop a national marketing plan for nursery crops. The result is "Plant Something!" an effort which is making a significant impact across the U.S. How are other states participating? How can Great Plains states participate? What are the benefits of the program and how can you get involved?

Published in: Education, Business, Technology
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Plant Something!

  1. 1. Don’t Just Stand There…. Plant Something! A Marketing Campaign Update Cheryl Goar, CAE Executive Director Arizona Nursery Association Nurseryworks Kansas State Alumni Center – Manhattan, KS – July 18, 2013
  2. 2. It all began with a specialty crop grant…… Just over $400,000 invested to
  3. 3. Promotes the •Environmental •Financial •Health Benefits of trees and plants
  4. 4. Target Audience: External Primary •Single-Family Homeowners Secondary •Home Owners Associations (HOAs) •Cities, municipalities, ADOT, Parks Rec.
  5. 5. Need or Problem ... People who are seeking to enrich the external aesthetic and monetary value of their home and their community.
  6. 6. Primary Competition Unlike most discretionary home improvements that bring shortterm financial benefits and only provide interior enhancements...
  7. 7. Position Promise The natural investment Grow a that offers richer world. guaranteed long-term growth, value and Personali beauty. Creative, outdoorsy, ty thoughtful, nurturing, visionary, optimistic, fun, energetic, sustainable, green, family-focused, community-oriented
  8. 8. Our Brand Statement: Embracing the “New Normal” realities in people’s lives, the “Plant Something” movement is a fun, semiradical groundswell that motivates all to enrich their private and public environments by encouraging simple, rewarding acts that can grow to a canopy of value and beauty for a richer world.
  9. 9. Now international… Arizona Nursery Association Arkansas Green Industry Association British Columbia Nursery & Landscape Association Colorado Nursery & Greenhouse Association Idaho Nursery & Landscape Association Long Island Flower Growers Association Massachusetts Nursery & Landscape Association Minnesota Nursery & Landscape Association New Jersey Nursery & Landscape Association North Carolina Nursery & Landscape Association Ohio Nursery & Landscape Association Oregon Association of Nurseries Washington State Nursery & Landscape Association ! We would very much like to add Great Plains States to our list
  10. 10. Federal Trademark
  11. 11. State Promotional Items An Arizona Update
  12. 12. Print Ads
  13. 13. Posters
  14. 14. Brochures
  15. 15. Small Plant Stakes
  16. 16. Large Plant Stakes
  17. 17. Promotional Banners
  18. 18. Clings & Bumper Stickers
  19. 19. Website
  20. 20. Website
  21. 21. Facebook Page
  22. 22. Facebook Page
  23. 23. Radio Advertisements :60 Second Commercial Just Plant Something
  24. 24. . :30 PSA Video spot
  25. 25. Ways to Share……. :30 PSA Colorado has made it ready to tag, and in Spanish
  26. 26. Arbor Day video Other Holidays???
  27. 27. Partner Plans for 2013-14 -Plant Something app -Revision to website map -Truck wraps
  28. 28. Questions/Comment s Visit www.plant-something.org Contact to join: cgoar@azna.org 480-966-1610

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