Social media and internet marketing

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The seminar was presented in March 2012 to the Canadian Association of Professional Speaker's Toronto Chapter.

It's a step be step guide to creating your own social media and internet strategy.

Published in: Business, Technology
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  • Social media and internet marketing

    1. 1. Hashtag: #scmmarketingGet a free website review @ www.shortcircuitmedia.com
    2. 2. Aidan Crawford• President of Short Circuit Media• Former Marketing Director for The CLEMMER Group• Social media integration and marketing for professional speakers/consultants and small business• Proud sponsor of CAPS and NSA conventions
    3. 3. Why professional speakers?
    4. 4. Why professional speakers?• Speakers have a lot of content
    5. 5. Why professional speakers?• Speakers have a lot of content• Videos, audios, articles, books
    6. 6. Why professional speakers?• Speakers have a lot of content• Videos, audios, articles, books• Large database of contacts
    7. 7. Why professional speakers?• Speakers have a lot of content• Videos, audios, articles, books• Large database of contacts• Most of this content goes unused
    8. 8. Why social media is your greatestopportunity
    9. 9. Why social media is your greatest opportunity• Potential to reach millions of people around the world
    10. 10. Why social media is your greatest opportunity• Potential to reach millions of people around the world• Ability to repurpose existing content
    11. 11. Why social media is your greatest opportunity• Potential to reach millions of people around the world• Ability to repurpose existing content• Automate a steady flow of information out to your "fans," contacts, and followers
    12. 12. Creating your content
    13. 13. Creating your content• Content is still king
    14. 14. Creating your content• Content is still king• Keyword research everything you put to the web
    15. 15. Creating your content• Content is still king• Keyword research everything you put to the web• Use the Google Keyword Tool to find out what your ideal client is searching for and optimize for that.
    16. 16. Creating your content• Content is still king• Keyword research everything you put to the web• Use the Google Keyword Tool to find out what your ideal client is searching for and optimize for that.• The equation you should look for is number of searches per month is high and the competition is low or medium
    17. 17. Creating your content• Content is still king• Keyword research everything you put to the web• Use the Google Keyword Tool to find out what your ideal client is searching for and optimize for that.• The equation you should look for is number of searches per month is high and the competition is low or medium• BIG HINT: Dont optimize for your name. If somebody is looking for you specifically, theyll find you.
    18. 18. Reduce, Reuse, Recycle
    19. 19. Reduce, Reuse, Recycle• Reduce your work• Reuse your your content• Recycle and repurpose what you already have for different mediums
    20. 20. Your best stuff is sitting in a box
    21. 21. Your best stuff is sitting in a box• Videos, webinars, and DVDs of presentations youve done in the past
    22. 22. Your best stuff is sitting in a box• Videos, webinars, and DVDs of presentations youve done in the past• Books and articles youve written
    23. 23. Your best stuff is sitting in a box• Videos, webinars, and DVDs of presentations youve done in the past• Books and articles youve written• Audios and teleconferences youve created
    24. 24. • YouTube is the second biggest search engine in the world, behind Google
    25. 25. • YouTube is the second biggest search engine in the world, behind Google• Every video is an opportunity to show yourself off to potential clients
    26. 26. • YouTube is the second biggest search engine in the world, behind Google• Every video is an opportunity to show yourself off to potential clients• Use presentations youve done in the past or create handy tutorials right from your desktop using a tool like Camtasia
    27. 27. Optimizing for YouTube
    28. 28. Creating your YouTube Channel
    29. 29. Creating your YouTube Channel• Choose a keyword rich name for your channel
    30. 30. Creating your YouTube Channel• Choose a keyword rich name for your channel• Create a background image
    31. 31. Creating your YouTube Channel• Choose a keyword rich name for your channel• Create a background image• Connect your channel to auto update Twitter
    32. 32. Creating your YouTube Channel• Choose a keyword rich name for your channel• Create a background image• Connect your channel to auto update Twitter• Grab your RSS feed
    33. 33. YouTube background image 1450x1200To the left side you have 250px
    34. 34. Optimize your Description Use http://www.yoursite.com as the very first piece Use keyword rich descriptions and tags
    35. 35. Connect to your Social Media http://youtube.com/rss/user/YOURCHANNEL/videos.rss
    36. 36. Other uses for video
    37. 37. Other uses for video• Create a video section on your site
    38. 38. Other uses for video• Create a video section on your site• Chop up your videos for weekly podcasts
    39. 39. Other uses for video• Create a video section on your site• Chop up your videos for weekly podcasts• If you have a book on Amazon, you can add a video to the publisher page
    40. 40. Other uses for video• Create a video section on your site• Chop up your videos for weekly podcasts• If you have a book on Amazon, you can add a video to the publisher page• Post videos on Linkedin
    41. 41. Other uses for video• Create a video section on your site• Chop up your videos for weekly podcasts• If you have a book on Amazon, you can add a video to the publisher page• Post videos on Linkedin• Use video on your Facebook business page
    42. 42. Books and Articles
    43. 43. Books and Articles• If you have a book, you can make it work for you
    44. 44. Books and Articles• If you have a book, you can make it work for you• Chop it up into blog posts, articles and tweets
    45. 45. Books and Articles• If you have a book, you can make it work for you• Chop it up into blog posts, articles and tweets• Submit to directories like ezine articles
    46. 46. Books and Articles• If you have a book, you can make it work for you• Chop it up into blog posts, articles and tweets• Submit to directories like ezine articles• Use the RSS feed from your site to push this content out to Twitter, Facebook and Linkedin
    47. 47. Audios
    48. 48. Audios• If you have a video, you can also have an audio
    49. 49. Audios• If you have a video, you can also have an audio• A 60 minute audio can be chopped into multiple podcasts
    50. 50. Audios• If you have a video, you can also have an audio• A 60 minute audio can be chopped into multiple podcasts• Smaller pieces of the audio can also be dropped into your site to illustrate points
    51. 51. Connecting your pipes
    52. 52. Social media and RSS feeds
    53. 53. Social media and RSS feeds• Real Simple Syndication or RSS feeds push your content out to the world
    54. 54. Social media and RSS feeds• Real Simple Syndication or RSS feeds push your content out to the world• Post once to your blog or YouTube account and have content appear on Facebook, Linkedin and Twitter.
    55. 55. Feeds to know Youtube: http://youtube.com/rss/user/YOURCHANNEL/videos.rss Twitter:api.twitter.com/1/statuses/user_timeline.rss?screen_name=YourName
    56. 56. Facebook
    57. 57. Facebook• Create a business page and move folks from your personal account
    58. 58. Facebook• Create a business page and move folks from your personal account• Use Facebook apps to spruce up your page
    59. 59. Facebook• Create a business page and move folks from your personal account• Use Facebook apps to spruce up your page• RSS Graffiti will take your blog, Twitter and YouTube feeds and make sure it goes out to your fans.
    60. 60. Facebook• Create a business page and move folks from your personal account• Use Facebook apps to spruce up your page• RSS Graffiti will take your blog, Twitter and YouTube feeds and make sure it goes out to your fans.• Custom landing page (Constant Contact)
    61. 61. • Customize your business page with a Welcome page for non- fans.• Include a video• A call to action to Like
    62. 62. • Connect your Twitter and Blog feeds to your personal account
    63. 63. • Connect your Twitter and Blog feeds to your personal account• Create a business page and fill out the complete profile
    64. 64. Twitter
    65. 65. How to use Twitter
    66. 66. How to use Twitter• Automatically feed from your RSS feeds (blog, newsletter, YouTube)
    67. 67. How to use Twitter• Automatically feed from your RSS feeds (blog, newsletter, YouTube)• Automatically update LinkedIn and Facebook
    68. 68. How to use Twitter• Automatically feed from your RSS feeds (blog, newsletter, YouTube)• Automatically update LinkedIn and Facebook• Follow thought leaders in your industry
    69. 69. How to use Twitter• Automatically feed from your RSS feeds (blog, newsletter, YouTube)• Automatically update LinkedIn and Facebook• Follow thought leaders in your industry• Follow clients
    70. 70. How to use Twitter• Automatically feed from your RSS feeds (blog, newsletter, YouTube)• Automatically update LinkedIn and Facebook• Follow thought leaders in your industry• Follow clients• Follow potential clients
    71. 71. How to use Twitter• Automatically feed from your RSS feeds (blog, newsletter, YouTube)• Automatically update LinkedIn and Facebook• Follow thought leaders in your industry• Follow clients• Follow potential clients• Use hastags to target your message
    72. 72. Twitter background Image size 1600x1200 On the left you have 250px
    73. 73. Connect your site
    74. 74. Social media buttons
    75. 75. Social media buttons• Facebook, Linkedin, Twitter and Google+ all have provide simple code snippets to place buttons on your site.
    76. 76. Social media buttons• Facebook, Linkedin, Twitter and Google+ all have provide simple code snippets to place buttons on your site.• The most important is NOT Facebook
    77. 77. Social media buttons• Facebook, Linkedin, Twitter and Google+ all have provide simple code snippets to place buttons on your site.• The most important is NOT Facebook• LinkedIn is where your clients are
    78. 78. Social media buttons• Facebook, Linkedin, Twitter and Google+ all have provide simple code snippets to place buttons on your site.• The most important is NOT Facebook• LinkedIn is where your clients are• If you are using Wordpress or Joomla there are simple plugins to do this
    79. 79. My mom doesnt care about speakers
    80. 80. My mom doesnt care about speakers• Just because you can doesnt mean you have to.
    81. 81. My mom doesnt care about speakers• Just because you can doesnt mean you have to.• Clients want to know that YOU know about Facebook, Twitter et al.
    82. 82. Facebook comments
    83. 83. Facebook comments• Reduces spam
    84. 84. Facebook comments• Reduces spam• Takes the conversation out of your blog
    85. 85. Facebook comments• Reduces spam• Takes the conversation out of your blog• Makes it easy for people to comment
    86. 86. LinkedIn Share
    87. 87. LinkedIn Share• Gives visitors the ability to share your content with individuals or whole groups they belong to
    88. 88. LinkedIn Share• Gives visitors the ability to share your content with individuals or whole groups they belong to• Brings your content to where decision makers are
    89. 89. LinkedIn Share• Gives visitors the ability to share your content with individuals or whole groups they belong to• Brings your content to where decision makers are• Most of my business comes from Linkedin
    90. 90. Feedburner
    91. 91. • Feedburner creates a clean RSS feed
    92. 92. • Feedburner creates a clean RSS feed• Allows for email subscriptions to your blog
    93. 93. • Feedburner creates a clean RSS feed• Allows for email subscriptions to your blog• Automatically notifies directories when you update content
    94. 94. • Feedburner creates a clean RSS feed• Allows for email subscriptions to your blog• Automatically notifies directories when you update content• Works with ANY RSS feed - Twitter, YouTube, Podcasts, newsletter
    95. 95. • Feedburner creates a clean RSS feed• Allows for email subscriptions to your blog• Automatically notifies directories when you update content• Works with ANY RSS feed - Twitter, YouTube, Podcasts, newsletter• Republishes your feed anywhere you want
    96. 96. • Ive not found it useful because you need to manage it separately from other social media• It counts toward SEO, so set up an account• Another way to let Google know youre out there
    97. 97. Mobile Apps
    98. 98. App-ify your content
    99. 99. App-ify your content • joemobi.com • Create an app from ANY Wordpress site • Creates native apps for Android, Blackberrys and the Playbook. iOS is coming soon. • App is available on your site and submit it to Android Market and BB App World
    100. 100. A few SEO tips
    101. 101. A few SEO tips• Create an xml-sitemap and submit it to all the search engines.
    102. 102. A few SEO tips• Create an xml-sitemap and submit it to all the search engines.• Start a Google Webmaster account
    103. 103. A few SEO tips• Create an xml-sitemap and submit it to all the search engines.• Start a Google Webmaster account• Have unique page titles and descriptions
    104. 104. A few SEO tips• Create an xml-sitemap and submit it to all the search engines.• Start a Google Webmaster account• Have unique page titles and descriptions• Have a privacy statement
    105. 105. A few SEO tips• Create an xml-sitemap and submit it to all the search engines.• Start a Google Webmaster account• Have unique page titles and descriptions• Have a privacy statement• Update your copyright
    106. 106. Lets Connect• www.shortcircuitmedia.com/CapsToronto• www.facebook.com/shortcircuitmedia.com• www.Twitter.com/AidanCrawford• www.Linkedin.com/aidancrawford

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