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From hobby to full time blogger presentation lv word-camp

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Presentation on lessons learned going from hobby blogger to full time blogger.

Learn more at http://www.killerblogging.com

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From hobby to full time blogger presentation lv word-camp

  1. 1. B Y : J O H N L Y N N J O H N @ C R A S H U T A H . C O M H T T P : / / W W W . C R A S H U T A H . C O M @ T E C H G U Y From Hobby to Full Time Blogger: Lessons Learned from 5 Years of Blogging
  2. 2. Audience  No Separation of Blogging from WordPress  New Bloggers  Current Bloggers  Start More Blogs  Keys to Blogging  What matters most?  Passion  Motivation
  3. 3. Hobby Blogging – June 2005  Lesson Learned: Great Content Matters  Lesson Learned: Monetize Early (Ad Focused WP Theme)
  4. 4. Topic Blogging - EMR  December 2005  Goals  Become an Expert in EMR  Reach the First Page of Google for “EMR”  Lesson Learned: Have Goals  Lesson Learned: Don’t be Afraid of Failure  Lesson Learned: Stats Addict  WP.com Stats Plugin  Google Analytics  Ad Stats (ie. $$$$)  Not Comments (bad stat)  Lesson Learned: Stats Motivate (Perspective Changes)  Spikage RULES!!
  5. 5. Spikage Rules!!
  6. 6. Paid Blogging (PayPerPost) – Learning Phase  Blogger 61  Incredible Motivator  Be Social  Drives Traffic  More Fun  Learn  Don’t Believe Anything You Read!  Top Blog on WordPress.com  WordPress.com Slap Down (TOS Violation)  Lesson Learned: Platform Matters
  7. 7. Finding the TV Niche  Lesson Learned: Great Backups (wp-db-backup)  Lesson Learned: Not All Monetization is Equal  Splurged on 5 New Domains  Pure TV Network  Lesson Learned: 5 Minute Install – Much Longer to Build Content and Traffic
  8. 8. Scaling a Blog  Stimulus Money Worked for Me  Lesson Learned: wp-super-cache works!  Lesson Learned: Consistent Readers Rule…mostly  Must Blog Consistently  Lesson Learned: Advertisers and Revenue Rule…mostly  Must Maintain Traffic  Need an Accountant  Lesson Learned: New Sources of Traffic  Lesson Learned: Monetization is Never Over  New Opportunities with No More Effort
  9. 9. My Future Blogging  There is no future, it’s just part of my life!  Opens Up Crazy Opportunities  Backstage at TV Show Tapings  Satellite Radio Show  Media/Press Access to Events  Not Just Writing  SEO  SEO Plugin (All in One SEO Pack Plugin)  Good Titles  Good Tags/Categories  Internal Linking  Newly Popular Keywords  Lesson Learned: Don’t Pay for Promotion…maybe  Lesson Learned: Do LOVE the Process!!
  10. 10. About My Blogs  5 Years Later  2 Electronic Medical Record (EMR) Blogs  4 TV Related Blogs  2 BuddyPress “Blogs”  ~6000 Blog Posts  ~13 Million Pageviews  Far Too Many Comments  “Built a Media Empire”  King of My Blogging World
  11. 11. B Y : J O H N L Y N N J O H N @ C R A S H U T A H . C O M H T T P : / / W W W . C R A S H U T A H . C O M @ T E C H G U Y Questions?

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