Knowledge Exchange, Social Media + SMS: Transforming Communities of Practice

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This presentation delivered at Conestoga College on March 10th 20120 for the NaHSSA Conference by Sean Cranbury on behalf of the Canadian Interprofessional Health Collaborative..

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Knowledge Exchange, Social Media + SMS: Transforming Communities of Practice

  1. 1. Knowledge Exchange, Social Media + SMS: Transforming Communities of Practice Sean Cranbury Director, Communications & Social Media Monkeytree Creative t: @seancranbury | @monkeycreates | @cihc_ca sean@monkeytreecreative.com
  2. 2. Generating Discussion and ContextWe are here to:• A) discuss the challenges of entering the practice community as a digital native.• B) start thinking about strategies for developing ‘communities of practice’ to address transitional issues.• C) develop strategies for knowledge exchange.• D) contextualize our ideas with a focus on patient care.• E) think about the role that social media plays in all of the above.
  3. 3. Knowledge ExchangeA definition:Knowledge Exchange iscollaborative problem-solving between differentgroups with shared goalsand interests.
  4. 4. Communities of PracticeA Definition:Communities ofPractice are groups ofpeople who share aconcern or a passionfor something they doand learn how to do itbetter as they interactregularly.
  5. 5. 3 Elements of a Community of Practicei) Shared domain of interestii) Members engage in joint activities, discussions, help each other, share info.iii) Are practitioners: develop experience, stories, tools, ways of addressing recurring problems, practical insight.
  6. 6. Traditional Communications Tools• Email• Telephone Landline• Fax machine• Postal Service• Voice Mail• Etc…These exchanges are often 1 to 1 andcan require significant time betweenresponses.
  7. 7. Social Media Channels
  8. 8. SMS Text MessagingShort Message Service:A text messagingservice component ofphone, web or mobilecommunicationsystems.The most widely-useddata application in theworld.
  9. 9. What is the Patient Doing?
  10. 10. Some Examples of Communities of Practice
  11. 11. Documented Process ImprovementKnowledge Exchange+ IRL conversations+ Traditional technology+ Social Media+ SMSCommunities of PracticeInclusive & collaborative
  12. 12. Important Books
  13. 13. Knowledge Exchange, Social Media + SMS: Transforming Communities of Practice Sean Cranbury Director, Communications & Social Media Monkeytree Creative t: @seancranbury | @monkeycreates | @cihc_ca sean@monkeytreecreative.com

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