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Authors Owning Digital Space: A Master Class in Social Media for Writers

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This in depth session will focus on writers - amateur, semi-amateur, professional and semi-pro - using the web to own their identities, brands, stories, and work in a way that maximizes their reach and authentic voice. We will discuss author platforms like WordPress and social media channels like Faceoobk, Twitter, YouTube and others as ways to connect with readers and build audience. We will also discuss case studies on authors who have successfully published traditionally or through online options like Amazon, Smashwords, Kobo, and others. This session is for writers who want o engage in the media that is theirs to control and leverage for the greater spread of their voice and identity via the web.

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Authors Owning Digital Space: A Master Class in Social Media for Writers

  1. 1. AUTHORS OWNING DIGITAL SPACE A MASTER CLASS IN SOCIAL MEDIA FOR WRITERS PRESENTED BY SEAN CRANBURY SURREY INTERNATIONAL WRITERS CONFERENCE 2014 SEANCRANBURY.COM | BOOKSONTHERADIO.ORG | @SEANCRANBURY #SIWC14 #THISDAYWEWRITE Thursday, October 23, 14
  2. 2. CHANGE | NO CHANGE • THE INTERNET HAS IRREVOCABLY CHANGED THE FOLLOWING: • HOW WRITERS WRITE • HOW READERS READ • HOW PUBLISHERS PUBLISH • HOW WRITERS ARE DISCOVERED Thursday, October 23, 14
  3. 3. CHANGE | NO CHANGE • THE INTERNET HAS NOT CHANGED THE FOLLOWING: • THE VALUE OF GOOD WRITING • THE NEED FOR GOOD EDITING • THE VALUE OF PUBLISHERS AND AGENTS • THE VALUE IN CONNECTING WITH READERS • THE NEED TO HUSTLE FOR SUCCESS Thursday, October 23, 14
  4. 4. RANDOM THOUGHT 01 • WHAT YOU WRITE AND HOW YOU WRITE IT IS WHO YOU ARE. • YOU CAN WRITE ANYTHING YOU WANT IN ANY MEDIUM YOU WANT. • NOW. LATER. FOREVER. INSTANTLY. Thursday, October 23, 14
  5. 5. OWN YOUR ONLINE SPACE • YOUR NAME DOT COM • SPECIFIC, CAREER-SPANNING WEB DOMAIN OWNED BY YOU • WEB HOSTING PAID FOR, MANAGED BY YOU (AND/OR YOUR TEAM) • WEBSITE NOT RUN BY PUBLISHER • YOU CONTROL YOUR PRESENCE ONLINE Thursday, October 23, 14
  6. 6. WORDPRESS • WORDPRESS is my weapon choice. • There are many other platforms for creating a website: Tumblr, Squarespace, Wix, Weebly, etc... • All have their advantages, drawbacks, inconsistencies. • WordPress, for my money, represents the best value, best set of tools, available. Thursday, October 23, 14
  7. 7. HOME PAGE Thursday, October 23, 14
  8. 8. BOOKS ON THE RADIO Thursday, October 23, 14
  9. 9. REAL VANCOUVER Thursday, October 23, 14
  10. 10. RANDOM THOUGHT 02 • Follow comedians on Twitter. • Follow your own best advice. • Express yourself, don’t hold back. • Don’t get hung up on analytics. • Know when it’s over. • Synthesize! Thursday, October 23, 14
  11. 11. BUILDING/CREATING • It won’t end, it can’t end. • Can’t Stop, Won’t Stop. • Always be learning. • Prepare yourself for this new reality. • You don’t always need to be online, and in fact you rarely should be, but the garden needs tending if the fruits are to grow. Thursday, October 23, 14
  12. 12. ASTRA TAYLOR • Astra Taylor, author of The People’s Platform, Taking Back Power and Culture in the Digital Age, recently said: • There are three phases in the modern creative process: 1) being the uncompromising artist, 2) being the career survivalist, 3) being the armchair critic. • Recognize the boundaries, don’t try to do too much. Thursday, October 23, 14
  13. 13. INTERNET VS SOCIAL MEDIA • Social media allow you to communicate with people around the world in real time in an ever-increasing number of ways. • Written words + audio + still images + video + some creative combination of all these things. • You can tell stories here. • You can express what you want to in any way you want to. As little or as much as you choose. Thursday, October 23, 14
  14. 14. FIRST KNOWN USAGE: 2004 Thursday, October 23, 14
  15. 15. A CLUSTER OF BRANDED IMAGERY DESIGNED TO SHARE Thursday, October 23, 14
  16. 16. RELATIONSHIPS • The relationships that you have with the people on the internet, your current and future readers, are real. • People are not marketing opportunities. • They care about characters and stories, and they care about their favorite authors. • They are also the word of mouth - the finest currency - that giveth and taketh away. Thursday, October 23, 14
  17. 17. CORY DOCTOROW Thursday, October 23, 14
  18. 18. kc dyer Thursday, October 23, 14
  19. 19. DIANA GABALDON Thursday, October 23, 14
  20. 20. HUGH HOWEY Thursday, October 23, 14
  21. 21. SELF-PUBLISHING • Are you willing to do the work? • To find the fit that is best for you? • To figure out file formats, marketing options, website integration? • Are you willing to wear all the hats? Thursday, October 23, 14
  22. 22. KOBO Thursday, October 23, 14
  23. 23. AMAZON CREATE SPACE Thursday, October 23, 14
  24. 24. SMASHWORDS Thursday, October 23, 14
  25. 25. O’REILLY ATLAS Thursday, October 23, 14
  26. 26. PRESSBOOKS Thursday, October 23, 14
  27. 27. BEHAVIOURS • Social media relationships and manners are not unlike those we exhibit in real life (IRL). • Deception, disingenuousness, negative expression are not well met. • Criticism, strong opinions, etc... are fine, in fact, encouraged. • Honesty, owning your mistakes always wins. Thursday, October 23, 14
  28. 28. CATFISHING Thursday, October 23, 14
  29. 29. #GAMERGATE Thursday, October 23, 14
  30. 30. #FEMINISM Thursday, October 23, 14
  31. 31. RINGS OF SATURN Thursday, October 23, 14
  32. 32. THANK YOU! AUTHORS OWNING DIGITAL SPACE A MASTER CLASS IN SOCIAL MEDIA FOR WRITERS PRESENTED BY SEAN CRANBURY SURREY INTERNATIONAL WRITERS CONFERENCE 2014 SEANCRANBURY.COM | BOOKSONTHERADIO.ORG | @SEANCRANBURY #SIWC14 #THISDAYWEWRITE Thursday, October 23, 14

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