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This in depth session will focus on writers - amateur, semi-amateur, professional and semi-pro - using the web to own their identities, brands, stories, and work in a way that maximizes their reach and authentic voice. We will discuss author platforms like WordPress and social media channels like Faceoobk, Twitter, YouTube and others as ways to connect with readers and build audience. We will also discuss case studies on authors who have successfully published traditionally or through online options like Amazon, Smashwords, Kobo, and others. This session is for writers who want o engage in the media that is theirs to control and leverage for the greater spread of their voice and identity via the web.