Hello,
FOR	INTERNAL	USE	ONLY.		Any	and	all	ideas,	concepts	and/or	strategies,	including	trademarks	or	trade	descriptions	w...
2
Max Morein
User Experience Strategist
Nathan Koch
Creative Technology Director
3
By encouraging UX to think outside
traditional screen experiences, we’re
pushing into brand experiences.
4
Can we bring social data into the
physical world to expand the brand experience?
Hello,
FOR	INTERNAL	USE	ONLY.		Any	and	all	ideas,	concepts	and/or	strategies,	including	trademarks	or	trade	descriptions	w...
Hello,
FOR	INTERNAL	USE	ONLY.		Any	and	all	ideas,	concepts	and/or	strategies,	including	trademarks	or	trade	descriptions	w...
7
I.O.T.
Demystifying the buzzword:
(What does it actually mean?)
Data
APIs
Internet
Broadband
Router
Applications
Hello,
FOR	INTERNAL	USE	ONLY.		Any	and	all	ideas,	concepts	and/or	strategies,	including	trademarks	or	trade	descriptions	w...
9
Social & Non-Social Data
Hello,
FOR	INTERNAL	USE	ONLY.		Any	and	all	ideas,	concepts	and/or	strategies,	including	trademarks	or	trade	descriptions	w...
11
What is that thing?
“Make Friends, Not Ads.”
12
13
What does this have to do with brands?
14
Software Architecture
Twi$er	Streaming	
API
Custom	Node.js	App	on	
Heroku
statuses/filter
#friends
statuses/filter
#ads
P...
15
Hardware Architecture
Internet
#friends
#ads
AC	Power
AC	Power
Relay
Relay
Arduino	Uno	Board
Hello,
FOR	INTERNAL	USE	ONLY.		Any	and	all	ideas,	concepts	and/or	strategies,	including	trademarks	or	trade	descriptions	w...
17
Not a programmer?
Not a Problem.
• New tools like IFTTT and Zapier let us set up formulas for listening
to public (or a...
18
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Social Media Week Chicago: Social Data and Real-World Experiences

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Cramer-Krasselt's Social Media Week on Using Social Data to Create Real-World Brand Experiences presentation. #SMWSocialData

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Social Media Week Chicago: Social Data and Real-World Experiences

  1. 1. Hello, FOR INTERNAL USE ONLY. Any and all ideas, concepts and/or strategies, including trademarks or trade descriptions which are part of this presentation are the sole property of Cramer-Krasselt and shall not be used without the express written authorization of Cramer-Krasselt. © 2015 Cramer-Krasselt Social Media Week
  2. 2. 2 Max Morein User Experience Strategist Nathan Koch Creative Technology Director
  3. 3. 3 By encouraging UX to think outside traditional screen experiences, we’re pushing into brand experiences.
  4. 4. 4 Can we bring social data into the physical world to expand the brand experience?
  5. 5. Hello, FOR INTERNAL USE ONLY. Any and all ideas, concepts and/or strategies, including trademarks or trade descriptions which are part of this presentation are the sole property of Cramer-Krasselt and shall not be used without the express written authorization of Cramer-Krasselt. © 2015 Cramer-Krasselt
  6. 6. Hello, FOR INTERNAL USE ONLY. Any and all ideas, concepts and/or strategies, including trademarks or trade descriptions which are part of this presentation are the sole property of Cramer-Krasselt and shall not be used without the express written authorization of Cramer-Krasselt. © 2015 Cramer-Krasselt
  7. 7. 7 I.O.T. Demystifying the buzzword: (What does it actually mean?) Data APIs Internet Broadband Router Applications
  8. 8. Hello, FOR INTERNAL USE ONLY. Any and all ideas, concepts and/or strategies, including trademarks or trade descriptions which are part of this presentation are the sole property of Cramer-Krasselt and shall not be used without the express written authorization of Cramer-Krasselt. © 2015 Cramer-Krasselt
  9. 9. 9 Social & Non-Social Data
  10. 10. Hello, FOR INTERNAL USE ONLY. Any and all ideas, concepts and/or strategies, including trademarks or trade descriptions which are part of this presentation are the sole property of Cramer-Krasselt and shall not be used without the express written authorization of Cramer-Krasselt. © 2015 Cramer-Krasselt
  11. 11. 11 What is that thing? “Make Friends, Not Ads.”
  12. 12. 12
  13. 13. 13 What does this have to do with brands?
  14. 14. 14 Software Architecture Twi$er Streaming API Custom Node.js App on Heroku statuses/filter #friends statuses/filter #ads PusherArduino Client “#friends tweet occurred” “#ads tweet occurred”
  15. 15. 15 Hardware Architecture Internet #friends #ads AC Power AC Power Relay Relay Arduino Uno Board
  16. 16. Hello, FOR INTERNAL USE ONLY. Any and all ideas, concepts and/or strategies, including trademarks or trade descriptions which are part of this presentation are the sole property of Cramer-Krasselt and shall not be used without the express written authorization of Cramer-Krasselt. © 2015 Cramer-Krasselt
  17. 17. 17 Not a programmer? Not a Problem. • New tools like IFTTT and Zapier let us set up formulas for listening to public (or authorized private) data • IOT hardware like Philips Hue lets you hook into social data via online tools like IFTTT
  18. 18. 18

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