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Fundraising & Technology


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Presentation to NYU Wagner class on Fundraising and new technologies

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Fundraising & Technology

  1. 1. Or as a Facebook friend called it: quot;Facebook, Twitter & My Space: How to hit up friends for moneyquot;
  2. 2. Raised $$ for Delaware At NPCC since 2001 (I   Symphony Orchestra moved to NYC after (1995 – 1998) and 9/11), and have been Springfield (MA) the point person for Symphony Orchestra membership since then. (1998 – 2001)
  3. 3. Your name  Your title  Your organization name (if appropriate)  3 words that describe your organization (or you if  no organization affiliation yet.)
  4. 4. Helps de-clutter your thoughts about what your  organization accomplishes Gets rid of jargon  Audience gets a clear picture of your organization  Similar to the elevator pitch…  (not completely of course, but this is a great exercise for any development professional to do)
  5. 5. “A good elevator pitch is made up of two key elements:” To find it: Google “elevator pitch”
  6. 6. How many of you would donate to NPCC right now? …or to any of the Nonprofits represented here tonight?
  7. 7. Why do people give?
  8. 8. Someone I know asked me to give, and I wanted to help them 1. I felt emotionally moved by someone's story 2. I want to feel I'm not powerless in the face of need and can help (this 3. is especially true during disasters) I want to feel I'm changing someone's life 4. I feel a sense of closeness to a community or group 5. I need a tax deduction 6. I want to memorialize someone (who is struggling or died of a 7. disease, for example) I was raised to give to charity - it's tradition in my family 8. I want to have a good image for myself/my company 9. I want to leave a legacy that perpetuates me, my ideals or my cause 10. I feel fortunate (or guilty) and want to give something back to others 11. I give for religious reasons - God wants me to share my affluence 12. I want to be seen as a leader/role model 13. I want to be quot;hip,quot; and supporting this charity (i.e., wearing a yellow 14. wrist band) is in style It makes me feel connected to other people and builds my social 15. network Source:
  9. 9. Fundraising is about relationships Not about technology
  10. 10. do we want to do? What (Your mission) can we do that? How (Using Technology)
  11. 11. Conference calling instead of meeting in person  Email instead of mail  Scanning, databases, faxing, etc.  Databases!  What else? 
  12. 12. Use to research different types of software Or Hire a consultant from NPowerNY or the Fund for the City of New York to do the research & recommend one for you
  13. 13. How many of you use: For personal or for your org? •Facebook? •Twitter? •MySpace? •Blogs? •Slideshare? •LinkedIn?
  14. 14. You need to be where your target audiences are. Consider it like an 1. interactive 24-hour news cycle. It’s a cheap and easy way to connect with your current supporters and 2. engage new ones. The Web 2.0 world is an active hub filled with influentials. If you 3. engage influentials right, they can help your organization spread your message, introduce new people to your organization and blog about it. Also, major news networks and reporters are using online social networks to get interesting story ideas and generate new sources and leads. Find out what people are saying about your organization. Too 4. often, nonprofits don’t step out into the real world to learn how their supporters and the general public really feel about the organization’s mission and latest initiatives. The Web 2.0 world is not going away anytime soon, so don’t fight it. 5. Join it and take advantage of another avenue to reach your organization’s supporters. From (Care2’s website: a nonprofit marketing and advertising firm)
  15. 15. Twitter, Facebook, etc. are good for • communications, but we are all still learning how these tools can enhance our revenues. They will not replace any fundraising • strategies, but will supplement them.
  16. 16. Raised over $250,000 worldwide for Charity:Water.
  17. 17. Site Costs or Network for Good transaction processing (via fees are 4.75% of transaction NetworkforGood) 5% fee on each donation, plus a 2.5% credit card processing fee $1 to create a fundraising profile; 3% of total donations; 2.6% credit card processing fee plus $0.20 per transaction No fees for payments to PayPal accounts; PayPal Bus. Or Premier accounts may have 1.9% to 2.9% fees, plus $0.30 from PayPal ImportantGifts transaction fees 3% plus $0.30
  18. 18. Increasing online donations for nonprofits: Cause-Marketing/Corporate Sponsorships: Foundation Giving 08-09: Web 2.0 Resources for Nonprofits: studies.html
  19. 19. Text Fundraising ($400,000 raised through SMS (Short Message Service, aka texting) Donor Retention: Donor Research:
  20. 20. General Fundraising Sites: – Info from Network for Good General Technology for Nonprofits: Blogs:
  21. 21. Other Good resources: TECHSOUP!!! - Online donation software – gives away 10 free licenses to nonprofits – marketing is fundraising and fundraising is marketing – free event listing, registration and donation processing – donate or accept materials/computers/furniture etc. – connect to your office computer at home - register your nonprofit in multiple states for fundraising -Mayor’s initiative for nonprofits – shameless plug for overall nonprofit management resources -How to Read the form 990 & Understand What it Means - government funding opportunities – conference calling for low prices!
  22. 22. Good books (when done with class): Good to Great by Jim Collins Good to Great and the Social Sectors by Jim Collins Made to Stick by Chip and Dan Heath Robin Hood Marketing by Katya Andresen Forces for Good: The Six Practices of High-Impact Nonprofits by Leslie Crutchfield, Heather McLeod Grant Momentum : Igniting Social Change in the Connected Age by Allison Fine Good periodicals: Chronicle of Philanthropy Stanford Social Innovation Review Crain’s New York Business New York Nonprofit Press (free!) New York Nonprofits (NPCC newsletter) $15 student membership, and you get the newsletter
  23. 23. Now, given all this information, And if I asked you, how many of you would donate to NPCC right now?
  24. 24. My info: Craig Weinrich Membership Outreach & IT Director Nonprofit Coordinating Committee (212) 502-4191 x 30 Twitter: weinrichc / NPCCNY Slideshare: craigweinrich