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MAKE THEM CAREHow to make your content more visible & appealing to cause-focused               media outlets (and everyone...
Impact & Education
A day in the life of an editor
A day in the life of an editor8-8:30 - Get coffee, check email, see what every other publication has published, publishbre...
A day in the life of an editor8-8:30 - Get coffee, check email, see what every other publication has published, publishbre...
A day in the life of an editor8-8:30 - Get coffee, check email, see what every other publication has published, publishbre...
A day in the life of an editor8-8:30 - Get coffee, check email, see what every other publication has published, publishbre...
Bad Pitches  Too fake.
Bad Pitches   Too niche.
Bad PitchesInterested in Cisco Education Roundtable?                   Too little information.
Bad Pitches   Too Local.
Bad Pitches   Too vague.
Bad Pitches                                         Too weird.http://www.widepr.com/press_release/12879/artist_recycles_ww...
Good Pitches
Good PitchesFeel authentic
Good PitchesFeel authenticHave a personality
Good PitchesFeel authenticHave a personalityTeach something
Good PitchesFeel authenticHave a personalityTeach somethingAre newsworthy
Find Your Pitch
Find Your Pitch“Come to Jesus” moment
Find Your Pitch“Come to Jesus” momentExpert advice
Find Your Pitch“Come to Jesus” momentExpert adviceNewsworthy opinion
“Come To Jesus” MomentA powerful anecdote that illustrates why you are working for yourcause or why others should support ...
“Come To Jesus” Momenthttp://www.huffingtonpost.com/mark-horvath/my-first-night-homeless_b_850145.html
“Come To Jesus” Momenthttp://www.huffingtonpost.com/luke-whyte/what-its-like-to-spend-12_b_833843.html
“Come To Jesus” Momenthttp://www.huffingtonpost.com/naomie-harris/being-teacher-jane_b_864400.html
Expert AdviceShare your successes and mistakes so others can learn fromthem.
Expert Advicehttp://www.huffingtonpost.com/aaron-hurst/how-to-open-31-offices-in_b_859407.html
Expert Advicehttp://www.huffingtonpost.com/scott-harrison/failure-on-our-birthday_b_709303.html
Newsworthy OpinionValuable commentary that adds depth and insight into breakingnews of the day
Newsworthy Opinionhttp://www.huffingtonpost.com/jim-ziolkowski/with-school-children-rais_b_852737.html
Newsworthy Opinionhttp://www.huffingtonpost.com/brock-cohen/superman-public-school-reform_b_796284.html
How To Pitch
How To PitchKnow your editor (and her audience)
How To PitchKnow your editor (and her audience)Don’t waste her time
How To PitchKnow your editor (and her audience)Don’t waste her timeChoose media outlets strategically and pitch the right ...
Good Pitch
You’ve nabbed an editor...       Now what?
You’ve nabbed an editor...        Now what?Be prepared for the story
You’ve nabbed an editor...        Now what?Be prepared for the story  Have written work prepared or have personalities rea...
You’ve nabbed an editor...        Now what?Be prepared for the story  Have written work prepared or have personalities rea...
You’ve nabbed an editor...        Now what?Be prepared for the story  Have written work prepared or have personalities rea...
You’ve nabbed an editor...        Now what?Be prepared for the story  Have written work prepared or have personalities rea...
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You’ve nabbed an editor... Now what?

Published in: Technology, News & Politics
  • Thanks for sharing.

    So far I haven’t committed any of the ’bad pitch’ sins, but I haven’t had a spectacular pitch yet eaither. But I will take your advice and try to form my pitch around the editer and her auidence.

    BTW- thanks for using ’her’ when referring to the editor!
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