Social media presentation

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Social media presentation

  1. 1. “The Background and Benefits”<br />By: Rlabs<br />
  2. 2.
  3. 3. South Africa has about 5,3 million Internet users (10,8% of the population).<br />An estimated 41% of South African Internet users are on Facebook<br />By 2013, Internet penetration in South Africa is expectined to reach 20%<br />
  4. 4. Reasons Why People Think Social Media Is Not For Them<br />
  5. 5. 1. Its Just a Trend: <br />The first Social Network Emerged almost ten years ago and today billions of people world wide use them<br />
  6. 6. 2. Companies can’t control what people are saying:<br />The fact is that they never could. People already talk about your business – social media just makes it easier to hear<br />
  7. 7. 3. The only people on the Internet are kids:<br />In the six-month period ending July 2009, Facebook saw a 513% growth in 55 + users<br />The average age of Facebook users in SA is 33 Twitter and YouTube at 31 <br />
  8. 8. Social media gives you what TV never could - a chance to be engaged and engage others<br />
  9. 9. Social Media Allows You To<br />Build Relationships<br />Generate positive word of mouth about your brand or product or service<br />Understand your competitive better <br />
  10. 10. More than 1,000,000,000<br />Where are You?<br />
  11. 11. What do you have in your hand?<br />
  12. 12. Social Media is About<br />Creating <br />Sharing <br />Engaging<br />Listening <br />
  13. 13. Rules of engagement <br />Be clear about your online identity <br />Show interest in others and offer value<br />Build your reputation on a social media site or platform first before start promoting anything <br />Be careful. Don’t say anything that could come back and bite you<br />
  14. 14. The end<br /> craig@rlabs.org<br />

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