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Pcms Capabilities Jan2011


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Pcms Capabilities Jan2011

  1. 1. At the forefront of the emerging real estate brokerage industry REinvent yourself!
  2. 2. Our mission “ To deliver innovative solutions that leading real estate companies require to enhance their market position and profitability.”
  3. 3. No change, no income
  4. 4. Expectations vs. Innovation
  5. 5. Too many people like this…
  6. 6. Emerging brokerage paradigm
  7. 8. Experience <ul><li>Over 200 years of combined experience </li></ul><ul><li>Over 3,000 agents recruited </li></ul><ul><li>Over 3,000 companies affiliated </li></ul><ul><li>Over 1,000 real estate brokerage acquisitions </li></ul><ul><li>Over 13,000 contracts administered </li></ul><ul><li>Over 500 managers coached </li></ul>
  8. 9. Consistent growth in a tough market
  9. 10. Are you REinventing yourself, your company and your agents? How much time do you have? How experienced is your team?
  10. 11. CONSULTING PROCESS <ul><li>Your needs • Your budget • Your goals </li></ul>
  11. 12. It’s all about you! <ul><li>Pre engagement (no charge) </li></ul><ul><li>First meeting </li></ul><ul><ul><li>Learn about your company </li></ul></ul><ul><ul><li>Learn about your challenges </li></ul></ul><ul><li>Second meeting </li></ul><ul><ul><li>Drill down in a specific area </li></ul></ul><ul><ul><li>Evaluate goals </li></ul></ul><ul><ul><li>Determine budget </li></ul></ul><ul><li>Third meeting </li></ul><ul><ul><li>Begin discussing and presenting potential solution </li></ul></ul><ul><li>Post engagement </li></ul>
  12. 13. Clients that use us for multiple solutions Norwalk, CT 21 offices, 600 agents Baltimore, MD 7 offices, 200 agents Cupertino, CA 50 offices, 1,500 agents Palm Beach Gardens, FL 23 offices, 600 agents Boston, MA 15 offices, 500 agents Greenville, SC 4 offices, 200 agents Port St. Lucie, FL 6 offices, 112 agents Northport, NY 18 offices, 400 agents Mid Atlantic Region 19 offices, 600 agents
  13. 14. It’s not about any one solution… Our goal is a long term relationship where we can help you in multiple areas.
  14. 16. Largest brokerage asset
  15. 17. Some questions <ul><li>Are you meeting your recruiting goals? </li></ul><ul><li>Do you believe you are positioned to recruit the agent of the future? </li></ul><ul><li>Do you have a recruiting business plan? </li></ul><ul><li>What is the average age of your current agents? </li></ul><ul><li>Do you have a goal to recruit a certain number of agents in the coming months, years? </li></ul><ul><li>Do you have the right team in place to achieve your recruiting goals? </li></ul>
  16. 18. Have you quantified your opportunity cost? <ul><li>Goals </li></ul><ul><li>We need to recruit X agents in the next 12 months </li></ul><ul><li>I want each manager to recruit X agents in the next 12 months </li></ul><ul><li>If we are able to recruit X agents in the next 12 months that will represent $X in company dollar </li></ul><ul><li>50 agents x $10K co $/agent = $500K </li></ul><ul><li>$500,000 additional profit </li></ul><ul><li>Actual </li></ul><ul><li>We only recruited Y agents in the past 12 months </li></ul><ul><li>Each manager only recruited Y agents in the past 12 months </li></ul><ul><li>We only recruited Y agents in the past 12 months that represented $Y in company dollar </li></ul><ul><li>10 agents x $10K co $/agent = $100K </li></ul><ul><li>$400,000 lost opportunity </li></ul>
  17. 19. Recruit the “agent of the future”
  18. 21. Some questions <ul><li>Are you driving traffic to your site? How? </li></ul><ul><li>Do you have a comprehensive internet marketing strategy that includes SEO and social media? </li></ul><ul><li>How are you measuring the success of your internet marketing efforts? </li></ul><ul><li>How much traffic are you getting to your website? </li></ul><ul><li>How are you engaging consumers on your website? </li></ul><ul><li>How many leads are you getting from your website? </li></ul><ul><li>How many closings are you getting from your website? </li></ul>
  19. 23. Internet marketing model DRIVE ENGAGE RESPOND POST CLOSE
  20. 24. Increasing your online ROI
  21. 25. PCMS internet solutions team Enterprise broker and agent websites with MLS integration for leading brokerages. Internet lead response outsourced call center. Automated ongoing marketing with instant lead notification to broker and related parties. SEO and social media coaching, outsourcing, and consulting.
  22. 27. Some questions <ul><li>Have you considered consolidating market share through the acquisition of other companies? </li></ul><ul><li>Do you know how to value a real estate company? </li></ul><ul><li>Do you have a succession plan or exit strategy in place? </li></ul><ul><li>How do you know when it is time to sell? </li></ul><ul><li>How much do you think you would need to sell your company for at some point in the future? </li></ul><ul><li>Have you ever considered becoming a regional player? </li></ul>
  23. 28. Management consulting services <ul><li>Mergers and acquisitions </li></ul><ul><ul><li>Valuation </li></ul></ul><ul><ul><li>Facilitation </li></ul></ul><ul><li>Succession planning and exit strategies </li></ul><ul><li>Strategic and regional growth planning </li></ul><ul><li>Interim Management </li></ul><ul><li>Operational Reviews </li></ul><ul><li>Financial Analysis </li></ul><ul><li>Seminars and Training </li></ul>
  24. 29. <ul><li>Weekly group calls (main topics) </li></ul><ul><ul><li>REinventing your self and your management team </li></ul></ul><ul><ul><li>Creating an engaging Web 2.0 presence </li></ul></ul><ul><ul><li>Internet marketing and internet lead management </li></ul></ul><ul><ul><li>New physical plant options </li></ul></ul><ul><ul><li>Recruiting the agent of the future </li></ul></ul><ul><ul><li>Consolidating market share </li></ul></ul><ul><ul><li>Succession planning and value proposition </li></ul></ul><ul><ul><li>Financial analysis </li></ul></ul><ul><li>Customizable to your organization </li></ul>
  25. 31. Franchise services <ul><li>Franchisee </li></ul><ul><li>Selection assistance </li></ul><ul><li>Agreement review </li></ul><ul><li>Agreement facilitation </li></ul><ul><li>Renewal facilitation </li></ul><ul><li>Franchisor </li></ul><ul><li>Development </li></ul><ul><li>Value proposition </li></ul><ul><li>Sales coaching and training </li></ul><ul><li>Sales outsourcing </li></ul><ul><li>Implementation and servicing </li></ul>
  26. 32. <ul><li>Founded in 2002, 14 company owned and 40 franchised offices, 1,500 agents </li></ul><ul><li>Based in and #1 in Silicon Valley, Intero is innovative and technology focused </li></ul><ul><li>Coaching culture drives productivity through accountability and metrics </li></ul><ul><li>Intero Andare café style blueprint fueling change in multiple markets </li></ul><ul><li>Single unit and master franchise territories available </li></ul>
  27. 33. Homework <ul><li>Commit to reinventing yourself, your company, and your agents… change starts at the top </li></ul><ul><li>Prioritize your most pressing needs and start determining what needs to be done to reinvent </li></ul><ul><li>Determine what your reinvent budget is so PCMS can tailor a plan specifically to you, your needs, and your budget </li></ul>
  28. 34. Embrace change REinvent yourself!