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2015 Asia Communications Convention
Country Highlights: India
March 17, 2015
www.continental-corporation.com Continental India
4. 2015 Asia Communications Meeting
› Weak and delayed policy implementation –
Positioned at 142 in Ease of Doing Business Report
by the World Bank
› Lack of clarity, uniformity in taxes
› Underdeveloped power, road and port infrastructure
› High dependence on foreign investment
› Stable, business-friendly union government with
strong majority
› Deregulation of fuel prices completed
› Central Bank focused on controlling inflation
› Kick-starting stalled infrastructure projects
› Less aggressive, more stable corporate tax policy
› Active promotion of “Make-In-India” initiative
Macro Economic Situation & Market
New Positives Continuing Negatives
5. 2015 Asia Communications Meeting
The India demand story remains alive and resilient.
With the likelihood of short-term volatility before sustained growth
With the need to demonstrate stability in policy intent
Finality lies in policy implementation
Macro Economic Situation & Market
The Bottom Line
India continues to be a frontrunner in software. More than 1000 engineers in
Technical Center working on solutions for developed & emerging markets.
6. 2015 Asia Communications Meeting
(‘000 units)
Source: SIAM (Light Vehicle = Sedan + SUV + MPV + Hatchback). * LCV excluded * YoY= Year over Year
India Passenger Vehicle Production 2012-2014
0
50
100
150
200
250
300
350
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2012 2013 2014
Segment Growth Rate -Year 2014
Cars 1% (2368 K)
UV 0% (775 K)
Total PV Production
2012 : 3.28 mn (7.4%)
2013 : 3.13 mn (-4.6%)
2014 : 3.16 mn (1%) 2014 Growth Rate (YoY)
Q1 : -8%
Q2 : 3%
Q3 : 5%
Q4 : 4%
YTD : 1%
3,1573,132
2,5702,552
20142013
Dom SalesProduction
Automotive Market Overview
Monthly Volume Development (3.157 million units)
7. 2015 Asia Communications Meeting
› Government proposes 5 billion dollar fund majorly directed towards road projects
› Implementation of uniform tax code (GST)
› NCAP legislation in planning. Increase usage of safety equipment in cars
› Delhi plans to ban vehicles over 15 years from city roads. Other cities to follow
› Emission legislation to drive requirements for Powertrain products
› Government discussing regulating max load on commercial vehicles
› Lower fitment rate for key products like RKE, PASE, AMT/AT, ABS, ESC & Navi
› Increasing customer awareness on vehicle safety and comfort
› Demand for connectivity (smart phones)
› Passenger car penetration rate is 15 per 1000
Opportunities
8. 2015 Asia Communications Meeting
Chassis & Safety Focus Topics
› TCI inauguration / Leveraging Frank
Jourdan’s presence
› Localizing messages for India - Sense.
Plan. Act. Byline & interviews
› Two wheeler mass market focus (one
channel ABS)
› HBS plant visit
› Software focused interview - ADAS (TCI)
› HBS localization of parts and machinery
(around Matthais Matic, Stefan Gunther’s
visit)
9. 2015 Asia Communications Meeting
Powertrain Focus Topics
› Emitec internal & external
communication integration (SIAT Expo
2015, tech days)
› Press release - new products available
(previously under Emitec portfolio)
› Synerject two wheeler focused
interview
› NOx sensor press release
› Jose Avila’s visit – townhall & media
briefing
› ECMA Convention, ITECIndia 2015
10. 2015 Asia Communications Meeting
Interior Focus Topics
› SIAT Expo 2015 – Leverage Helmut
Matschi’s presence
› Media briefing for Div Interior & India
topics with Helmut Matschi
› Press releases - W207 Mahindra
(SUV) PASE, Mahindra S101 SUV
cluster (SOP September),Interior
Camera
› Technical articles - Holistic HMI,
Head Up display
› ITS as a future topic for India
11. 2015 Asia Communications Meeting
CVAM Focus Topics
› Surround View byline
› Press Releases - Bluetooth dongle,
aftermarket brakes availability, N112
cluster for TVS, Hero hybrid electric
scooter cluster, Tata hybrid electric
bus cluster
12. 2015 Asia Communications Meeting
Cross Divisional Focus
› SIAT Expo 2015 – keynote,
exhibition, paper presentations
› Tech Center new location
inauguration – press briefing,
interviews & press release
› Continental Tech Show
› SIAM & ACMA Conventions
› Phased update of internal branding
for 4 automotive locations in India
› Advertising
› Media training
17. 2015 Asia Communications Meeting
Technology Days
SIAT Expo
Tech Day at Tata Motors, PuneTech Day at DICV, Chennai
Tech Day at Bajaj Auto Limited, Pune Benecke-Kaliko Tech Meet at M&M, Mumbai
18. 2015 Asia Communications Meeting
External Events, Exhibitions & Symposiums
Bikers for Safety,
Bangalore SUPRA SAE, ChennaiCII Conference, Chennai
TCI Inauguration, Bangalore SIAT Expo 2015, Pune
19. 2015 Asia Communications Meeting
Internal Communication
Contivation Rollout
Continuez
Townhall Meeting
Quality Policy Localization & Rollout
