www.stopp.se
✓ Post production (VFX, 3D, Grading, Lab)
✓ Sound
✓ Interactive / Mobile (tablet publishing)
STOCKHOLM • LINZ• LOS ANGELES...
INTERACTIVE TABLET ADS
To create brand awareness
and product recall!
External example: http://www.youtube.com/watch?v=PLebMKWCElQ
DIFFERENT FORMATS
PRINT WEB TABLET
••• •••
Video: http://stopp-la.com/priusfamily
ADVANTAGES TABLET FORMAT
7am 12pm 7pm 9pm
2nd device
ADVANTAGES TABLET FORMAT
•Combines desktop & mobile (84% pc tasks)
•Ad platforms report up to 600% growth
•Reader used to ...
External example: https://vimeo.com/40279668
•Compass
•GPS
ADVANTAGES INTERACTIVE ADS
•Higher attention span, more “creative” users
which are open to advertisement
•30% longer expos...
VS
interactive ad ≉ interactive ad
External example: http://www.youtube.com/watch?v=vznbI7fwrAg
Stopp
Stopp
Video: https://vimeo.com/61653364
AD FORM: LIVE SOCIAL MEDIA INTEGRATION
Stopp
PRODUCT DETAILS
360° with hotspots & explosion view
PRINT TABLET
SHOWCASE 2013 LEXUS ES
External example: http://www.youtube.com/watch?v=TkpF377xsDU
PRINT WEB
WHAT MAKES IT UNIQUE?
TABLET
UX
Stopp
•HTML5
•Gyroscope sensor
Stopp
VALUABLE USER
EXPERIENCE
≉
COST INTENSIVE
PRODUCTION
VALUABLE USER
EXPERIENCE
≈
CREATIVE APPROACH
PLATFORM CAPABILITY
PRODUCTION
ADOBE DPS
Native features
•Hot spots & overlays
•Slideshows
•Image sequence
•Pinch & zoom
•Video & audio
•360° ...
External example: unknown
PRODUCTION
HTML + CSS3 + JS
Web Standard
ADOBE DPS
Native features
HTML
Video / Audio
Typography
CSS3 / 2D, 3D Animations
Graphics support / SVG / Canvas
Application cache / offline storage
Realt...
•Responsive
•Cross platform
•Animations
Stopp
???
PUBLISHERS &
ADVERTISERS
???PUBLISHERS
•Rapid development of framework
•Ad specifications for advertisers?
•How to sell digital print?
•What price m...
It’s not only about exposure,
it’s about user experience
which leads to brand awareness
& product recall.
???ADVERTISERS
•What is feasible on this platform?
•Possible production scenarios?
•What metrics are relevant?
WORKFLOW DIGITAL PRINT ADS
PUBLISHER STOPP AGENCY END CLIENT
Consulting
Possibilities & Inspiration
Creative concept
Inter...
External example: http://adland.tv/commercials/vgt-ipad-ad-datum-magazine-blood-sticks-fur
THANK YOU!
Norbert Täubl
norbert@stopp.se
StoppFamily
www.stopp.se
Interactive advertisement on tablets for brand awareness & product recall
Interactive advertisement on tablets for brand awareness & product recall
Interactive advertisement on tablets for brand awareness & product recall
Interactive advertisement on tablets for brand awareness & product recall
Interactive advertisement on tablets for brand awareness & product recall
Interactive advertisement on tablets for brand awareness & product recall
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Interactive advertisement on tablets for brand awareness & product recall

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Advertising is on the cusp of change with the advent of highly engaging, interactive tablet ads in digital magazine titles. The presentation was shown from Stopp at the Adobe DPS Summit in Stockholm. http://www.adobe.com/se/event/dps-summit/agenda.html

Digital magazines on tablets provide an optimal platform for brand value where leading advertisers are leveraging tablet ads within their traditional marketing campaigns to accelerate brand awareness and product recall.

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Interactive advertisement on tablets for brand awareness & product recall

  1. 1. www.stopp.se
  2. 2. ✓ Post production (VFX, 3D, Grading, Lab) ✓ Sound ✓ Interactive / Mobile (tablet publishing) STOCKHOLM • LINZ• LOS ANGELES www.stopp.se
  3. 3. INTERACTIVE TABLET ADS To create brand awareness and product recall!
  4. 4. External example: http://www.youtube.com/watch?v=PLebMKWCElQ
  5. 5. DIFFERENT FORMATS PRINT WEB TABLET ••• •••
  6. 6. Video: http://stopp-la.com/priusfamily
  7. 7. ADVANTAGES TABLET FORMAT 7am 12pm 7pm 9pm 2nd device
  8. 8. ADVANTAGES TABLET FORMAT •Combines desktop & mobile (84% pc tasks) •Ad platforms report up to 600% growth •Reader used to full page advertisement •Targeted ads •Ad metrics & performance •Big potential for creativity & technology
  9. 9. External example: https://vimeo.com/40279668 •Compass •GPS
  10. 10. ADVANTAGES INTERACTIVE ADS •Higher attention span, more “creative” users which are open to advertisement •30% longer exposure vs static ads •50% engage with interactive ads •90% learned more about the product •interactive ads are more memorable & engaging
  11. 11. VS interactive ad ≉ interactive ad External example: http://www.youtube.com/watch?v=vznbI7fwrAg
  12. 12. Stopp
  13. 13. Stopp
  14. 14. Video: https://vimeo.com/61653364 AD FORM: LIVE SOCIAL MEDIA INTEGRATION
  15. 15. Stopp PRODUCT DETAILS 360° with hotspots & explosion view
  16. 16. PRINT TABLET SHOWCASE 2013 LEXUS ES
  17. 17. External example: http://www.youtube.com/watch?v=TkpF377xsDU
  18. 18. PRINT WEB WHAT MAKES IT UNIQUE? TABLET UX
  19. 19. Stopp
  20. 20. •HTML5 •Gyroscope sensor Stopp
  21. 21. VALUABLE USER EXPERIENCE ≉ COST INTENSIVE PRODUCTION
  22. 22. VALUABLE USER EXPERIENCE ≈ CREATIVE APPROACH PLATFORM CAPABILITY
  23. 23. PRODUCTION ADOBE DPS Native features •Hot spots & overlays •Slideshows •Image sequence •Pinch & zoom •Video & audio •360° panorama
  24. 24. External example: unknown
  25. 25. PRODUCTION HTML + CSS3 + JS Web Standard ADOBE DPS Native features HTML
  26. 26. Video / Audio Typography CSS3 / 2D, 3D Animations Graphics support / SVG / Canvas Application cache / offline storage Realtime communication / Web sockets Geo location Hardware access / Accelerometer & Gyro Semantic markup ....
  27. 27. •Responsive •Cross platform •Animations Stopp
  28. 28. ??? PUBLISHERS & ADVERTISERS
  29. 29. ???PUBLISHERS •Rapid development of framework •Ad specifications for advertisers? •How to sell digital print? •What price models?
  30. 30. It’s not only about exposure, it’s about user experience which leads to brand awareness & product recall.
  31. 31. ???ADVERTISERS •What is feasible on this platform? •Possible production scenarios? •What metrics are relevant?
  32. 32. WORKFLOW DIGITAL PRINT ADS PUBLISHER STOPP AGENCY END CLIENT Consulting Possibilities & Inspiration Creative concept Interactive digital print Production / Content Adobe DPS / HTML5 QA & delivery Testing and QA for dedicated App Direct integration in Adobe DPS Specifications & Price models
  33. 33. External example: http://adland.tv/commercials/vgt-ipad-ad-datum-magazine-blood-sticks-fur
  34. 34. THANK YOU! Norbert Täubl norbert@stopp.se StoppFamily www.stopp.se

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