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PR In The Vanguard


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PR In The Vanguard

  1. 1. PR IN THE VANGUARD<br />How practitionerscanlead the way in the economicrecovery<br />John Paluszek, Daniel Tisch APR and Paul Mylrea<br />Vancouver, June2009<br />
  2. 2. Relationship<br />Reputation<br />Trust<br />Accountability<br />Transparency<br />Value-added public relations services<br />
  3. 3. A PR parable<br />
  4. 4. The challenge of control<br />
  5. 5. GA survey: Views of PR associations<br />Greatest opportunities<br />Converging communications<br />“own” social media<br />“own” a larger functional responsibility, as a more nimble, flexible profession<br />Use of technology<br />New channels to reach audiences, inform/educate ourselves<br />Need for PR is greater than ever<br />Greatest threats<br />Failure to stay current<br />Lack of time for training<br />Lack of standards<br />Training, credentials, practice<br />Lack of access to training & tools<br />Loss of relevance to CEOs<br />
  6. 6. Strategic imperatives for PR<br />Macro-level:<br />Elevate the profession<br />Raise standards<br />Share knowledge<br />Advocate for the profession<br />Strengthen PR industry associations<br />Micro-level:<br />Adapt skills & services<br />Hone the fundamentals<br />Watch mass culture – but dig deeper<br />Ask the “how” questions – and answer them<br />PR in the public interest<br />Build business literacy<br />Tap into need <br />
  7. 7. What&apos;s our message?<br />
  8. 8. Contact information<br />John Paluszek, Senior Counsel, Ketchum, New York<br />Chair, Global Alliance, 2009-2011<br /><br />Daniel Tisch APR, President, Argyle Communications, Toronto<br />Chair-elect, Global Alliance, 2009-2011<br /><br />twitter: @echevarria<br />Paul Mylrea, Communications Director, Department for International Development, United Kingdom<br />UK representative to the Global Alliance<br /><br />