The art and science of selling the affluent

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The Luxury Marketing Council is a think tank, greenhouse for collaborations and intelligence source for most of the world's finest brands. This presentation was created for those interested in better understanding how to successfully market to the affluent by joining The Luxury Marketing Council - the global thought leader in the luxury segment.

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The art and science of selling the affluent

  1. 1. The Luxury Marketing Council Florida The art and science of selling the affluent
  2. 2. One global Luxury Marketing Council 25+ local chapters working seamlessly together <ul><li>Atlanta </li></ul><ul><li>Austin </li></ul><ul><li>Boston </li></ul><ul><li>Dallas </li></ul><ul><li>Dubai </li></ul><ul><li>Fort Lauderdale </li></ul><ul><li>Fort Worth </li></ul><ul><li>Houston </li></ul><ul><li>Las Vegas </li></ul><ul><li>London </li></ul><ul><li>Los Angeles </li></ul><ul><li>Miami </li></ul><ul><li>Mumbai </li></ul><ul><li>New Delhi </li></ul><ul><li>New York </li></ul><ul><li>Palm Beaches </li></ul><ul><li>Philadelphia </li></ul><ul><li>San Antonio </li></ul><ul><li>San Diego </li></ul><ul><li>San Francisco </li></ul><ul><li>Sao Paulo </li></ul><ul><li>Sarasota </li></ul><ul><li>Tampa Bay </li></ul><ul><li>The Luxury Home Alliance </li></ul><ul><li>The Latin Luxury Marketing Council </li></ul>
  3. 3. Who retains The Luxury Marketing Council? <ul><li>Executives who: </li></ul><ul><li>Market to the affluent </li></ul><ul><li>Demand measureable value </li></ul><ul><li>Bottom-line, results oriented </li></ul><ul><li>Place high value on actionable </li></ul><ul><li>market intelligence and innovation </li></ul>
  4. 4. An small example of 1000-plus brands that belong to The Luxury Marketing Council worldwide
  5. 5. Why do the highest level executives from the world’s finest brands join? <ul><li>360° on core customer </li></ul><ul><li>Creation of collaborations with </li></ul><ul><li>kindred-spirit brands </li></ul><ul><li>Sharing of best practices </li></ul><ul><li>Global strategies and tactics </li></ul><ul><li>Professional, personal and business growth </li></ul>
  6. 6. How? <ul><li>Marketing partnerships </li></ul><ul><li>Monthly business meetings in over 20 cities worldwide </li></ul><ul><li>Consultative and collaborative environment </li></ul><ul><li>Think Tanks </li></ul><ul><li>Library – the most unique of its kind </li></ul><ul><li>Annual retainer </li></ul>
  7. 7. Example of meetings titles
  8. 11. Would you like to learn more? Please contact Chris Ramey 561.876.8077 [email_address] www.floridaluxurycouncil.com Christopher P. Ramey Chairman, The Luxury Marketing Council Florida President, Affluent Insights www.affluentinsights.com

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