The art and science of selling the affluent

•Download as PPT, PDF•

1 like•581 views

The Luxury Marketing Council is a think tank, greenhouse for collaborations and intelligence source for most of the world's finest brands. This presentation was created for those interested in better understanding how to successfully market to the affluent by joining The Luxury Marketing Council - the global thought leader in the luxury segment.

Business Technology

The Luxury Marketing Council Florida The art and science of selling the affluent

One global Luxury Marketing Council 25+ local chapters working seamlessly together ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who retains The Luxury Marketing Council? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

An small example of 1000-plus brands that belong to The Luxury Marketing Council worldwide

Why do the highest level executives from the world’s finest brands join? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Would you like to learn more? Please contact Chris Ramey 561.876.8077 [email_address] www.floridaluxurycouncil.com Christopher P. Ramey Chairman, The Luxury Marketing Council Florida President, Affluent Insights www.affluentinsights.com

Viewers also liked

Luxury for Millennials

MindSwarms

THE NEW CULTURE OF LUXURY

Mike Karam

SOCIAL MEDIA AND THE LUXURY INDUSTRY

Josephine Ceccaldi

Millennials & the New Luxury

PBJS

Digital Strategies for Luxury Brands

Marci Ikeler

Social Media Best Practices For Luxury Brands. This research and best practices explains how luxury brands can best accomplish these goals in social media and offers solutions for particular challenges. Additionally, this guide presents case studies of luxury brands to illustrate the industry best (and worst) practices. Research / Case Studies: BLACKSTONE Digital Agency http://www.BlackstoneIndonesia.com

Social Media Best Practices For Luxury Brands

BLACKSTONE DIGITAL AGENCY

This presentation corresponds to the paper about the definition and categorization of luxury products and brands, "The Concept of Luxury Brands" by Klaus Heine, www.conceptofluxurybrands.com. ABSTRACT: This paper defines both luxury products and brands and also distinguishes similar concepts such as premium and masstige and differentiates between major types of luxury products and brands such as accessible vs. exceptional luxury products and connoisseur vs. star brands. In that way, it should create a better understanding of what actually constitutes luxury products and brands, and thus should be useful for both researchers and managers within the field of luxury brand management. CONTENTS of the Paper: I. The TAXONOMY OF LUXURY 1. The Basic Definition of Luxury 1.1. The Necessity-Luxury Continuum 1.2. The Relativity of Luxury 1.3. General Perspective for the Definition of Luxury 2. The Major Understandings of Luxury 2.1. The Philosophical-sociological Understanding of Luxury 2.2. The Micro-economic Understanding of Luxury 2.3. The Managerial Understanding of Luxury 2.3.1. Areas of Research 2.3.2. Scope of Luxury 2.3.3. Limiting the Scope of Luxury 3. Luxury Products 3.1. The Definition of Luxury Products 3.2. Categorization of Luxury Product Industries 3.3. Types of Luxury Products 4. Luxury Brands 4.1. The Definition of Luxury Brands 4.2. The Relationships between Luxury Products and Brands 4.3. The Relationships between Luxury Characteristics and Brand Identity 4.4. Types of Luxury Brands 4.4.1. Luxury Brands by Luxury Level 4.4.2. Luxury Brands by Awareness 4.4.3. Luxury Brands by Business Volume 4. Distinguishing Luxury Products and Brands from similar Concepts 5.1. Premium Products and Brands 5.2. Masstige Products and Brands 5.3. Prestige Products and Brands II. HANDBOOK FOR THE CREATION OF LUXURY PRODUCTS AND BRANDS 1. The Characteristics of Luxury Products 1.1. Price 1.2. Quality 1.2.1. Manufacturing Characteristics 1.2.2. Concrete Product Characteristics 1.2.3. Abstract Product Characteristics 1.3. Aesthetics 1.4. Rarity 1.5. Extraordinariness 1.6. Symbolism 2. The Luxury Marketing-Mix 2.1. Luxury Product Policy 2.2. Luxury Price Policy 2.3. Luxury Distribution Policy 2.4. Luxury Communication Policy V. CONCLUSIONS

The Concept of Luxury Brands - Presentation

Klaus Heine

8Ps Of Luxury Brand Marketing

Rohit Arora

Viewers also liked (8)

Luxury for Millennials

THE NEW CULTURE OF LUXURY

SOCIAL MEDIA AND THE LUXURY INDUSTRY

Millennials & the New Luxury

Digital Strategies for Luxury Brands

Social Media Best Practices For Luxury Brands

The Concept of Luxury Brands - Presentation

8Ps Of Luxury Brand Marketing

Recently uploaded

Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services Call Girls Service Mysore Dipal ❤️🍑 8617370543 👄 Independent Escort Service Mysore Call Girls Service Mysore Dipal ❤️🍑 8617370543 👄 Independent Escort Service Mysore WhatsApp Chat With Charu:-8617370543 There are a number of Mysore Escorts willing to meet you at an affordable rate, which also possesses high moral standards and humanitarian tendencies. These girls can help satisfy the sexual desires of clients without fail; it is therefore essential that clients select an established service. Our services feature various packages at competitive rates: One shot: ₹2000/in-call, ₹5000/out-call Two shots with one girl: ₹3500/in-call, ₹6000/out-call Body to body massage with sex: ₹3000/in-call Full night for one person: ₹7000/in-call, ₹10000/out-call Full night for more than 1 person: Contact us at 8617370543 .

Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services

Dipal Arora

Call Girls in Malviya Nagar Delhi +91-959961-/-3876 Best Woman Seeking Man Call Girls Service, Escorts Service in Home Hotel in Delhi NCR 24 Hours Available Service Call Girls, Contact Us (Any Time. Any Where) Call Girls in Delhi, Noida, Gurgaon, Ghaziabad,Sexy Indian Female Escorts Service Delhi NCR Welcome To Delhi Escorts Service – An All Over New Delhi Very Sexy Hot Call Girls Agency Service Escorts In South DelhiNCR Delhi’s No. 1 High Profile Independent Female Escorts Service. We Provide Good Quality Educated Profile At Very Regnebal Price 100% Safe And Original. We Are Provide Escorts Service All OYO Hotels ,3*,4*,5* Star Hotel And Home Flat, Apartment. Guest-House. Services In -Call And Out – Call Both Are Services Available. 24Hrs. Any Time Any Where. In All Over Delhi Noida Gurgaon Ghaziabad Faridabad. More Information And Contact Profile Real Pic Visit Our Website City Wise Escorts Service Agency. Good Looking Cheap And Best Models Girls U Can Get Best Click On Link……959961-/-3876 Night Call Girls Now In Hotel Le Meridien Gurgaon Near Female Escort Service – 24×7 . Call Whatsapp, +91-9711014705 Our Services and Rates: 959961-/-3876 – In call Shot 1500 Out Call Short 2000 : – In call Night 6000 Out Call Night 7000 Minimum To Maximum Range Available Only Serious And Genuine Persons Can Contact 959961-/-3876

Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876

dlhescort

Falcon Invoice Discounting platform in india

Falcon Invoice Discounting

Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girls Service In Chandigarh No💰Advance Cash On Delivery Service 50% OFF ON TOP CALL GIRL Chandigarh ESCORT SERVICE CASH PAYMENT AVAILABLE Welcome to the famous place for booking elegant and charming No.1 call girls in Chandigarh. If you are in Chandigarh and want to bring excitement, our agency can help. Our agency has collaborated with many exotic and sensual girls ready to provide exciting romantic, and erotic services. Apart from these services, our girls are prepared to entertain a client in the meeting. There will be full enthusiasm and dedication from our girls to bring the highest satisfaction. The meeting with our girls will allow us to explore the world of pleasures while fulfilling fantasies and erotic imaginations. The highly talented and modern escorts and Call Girl In Chandigarh continue to win customers’ hearts through exceptional services. The hardworking girl brings a sense of completeness and satisfaction to every customer encounter. That is why our agency is synonymous with providing a perfect girlfriend and dream partner to customers in different situations. Book an attractive girlfriend online from this agency to experience the most satisfactory services with our escorts. The best thing is that everything will be designed and offered as per your fantasies. An exciting moment to cherish throughout your life can unfold in a meeting with our Chandigarh escorts. Call girls in Chandigarh TRAVEL WITH PROFESSIONAL Chandigarh CALL GIRL Chandigarh is a beautiful city with many exciting places worth visiting. There are parks, museums, shopping malls, and an industrial base where people from different parts of the world come. The other things worth mentioning here are the nightlife and party places. The city becomes vibrant and exciting as the sun sets in the west. The nightspots glow with light shows with bars, discos, and nightclubs buzzing with people. The party freaks and nightlife lovers prefer spending time with our gorgeous girl. That is because lavish parties, corporate events, and other fun activities can’t be completed without hiring talented girls. They are educated, smart, and exotic, with beautiful appearances. That is how our Chandigarh escort can bring excitement and memorable moments to this beautiful city. Chandigarh escorts and call girls have become popular among hobbyists. Real good times come for customers to spend time with them. But it is one of the many reasons to hire our gorgeous and qualified girl. Clients can expect many unforgettable moments to cherish later in life. The best thing is that everything will be arranged and designed per customers' wishes. So, spending time with our escorts is a lifetime opportunity you can't miss. Otherwise, you will regret it throughout your life. PERFECT MOMENTS WITH Chandigarh CALL GIRLS As a leading escort and call girl agency, our sincere effort is to make the client happy and satisfied.

Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...

Sheetaleventcompany

Dr. Admir Softic_ presentation_Green Club_ENG.pdf

Admir Softic

Organizational Transformation Lead with Culture

Seta Wicaksana

Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available

Seo

Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore Booking Contact Details :- WhatsApp Chat :- +91-7737669865 2-May-2024(SMW) Call Girls In Model Towh Bangalore +91-7737669865 !! Best Woman Seeking Man Call Girls Service, Escorts Service in Home Hotel in Bangalore NCR 24 Hours Available Service Call Girls, Contact Us +91-7737669865 (Any Time. Any Where) Call Girls in Bangalore, Noida, Gurgaon, Ghaziabad,Sexy Indian Female Escorts Service Bangalore NCRWelcome To Bangalore Escorts Service – An All Over New Bangalore Very Sexy Hot Call Girls Agency Service Escorts In South BangaloreNCRBangalore’s No. 1 High Profile Independent Female Escorts Service. We Provide Good Quality Educated Profile At Very Regnebal Price 100% Safe And Original.We Are Provide Escorts Service All OYO Hotels ,3*,4*,5* Star Hotel And Home Flat, Apartment. Guest-House. Services In -Call And Out – Call Both Are Services Available. 24Hrs. Any Time Any Where. In All Over Bangalore Noida Gurgaon Ghaziabad Faridabad.More Information And Contact Profile Real Pic Visit Our Website City Wise Escorts Service Agency.Good Looking Cheap And Best Models Girls U Can Get Best Click On Link……Night Call Girls Now In Hotel Le Meridien Gurgaon Near Female Escort One Shot — 5000/in call (time 1 hour), 6000/out call Two shot with one girl — 8000/in call (time 2 hour), 10000/out call Body to body massage with sex- 8000/in call (time 1 hour) Full night Service for one person– 12000/in call, 13000/out call (shot limit 3-4 shots) Full night Service for more than 1 person — please contact Us —7737669865 We are available 24*7 all days of the year. Call us — 7737669865 Thank you for Visiting.

Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...

amitlee9823

VIP Call Girls Napur Anamika Call Now: 8617697112 Napur Escorts Booking Contact Details WhatsApp Chat: +91-8617697112 Napur Escort Service includes providing maximum physical satisfaction to their clients as well as engaging conversation that keeps your time enjoyable and entertaining. Plus they look fabulously elegant; making an impressionable. Independent Escorts Napur understands the value of confidentiality and discretion - they will go the extra mile to meet your needs. Simply contact them via text messaging or through their online profiles; they'd be more than delighted to accommodate any request or arrange a romantic date or fun-filled night together. We provide –

(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7

Call Girls in Nagpur High Profile Call Girls

CALL NOW 98787-99926 CHANDIGARH BEST Call Girls in CHANDIGARH Escort Service provide Cute Nice sweet and Sexy Models in beautiful CHANDIGARH city cash in hand to hand call girl in CHANDIGARH and CHANDIGARH escorts. HOT & SEXY MODELS // COLLEGE GIRLS IN CHANDIGARH AVAILABLE FOR COMPLETE ENJOYMENT WITH HIGH PROFILE INDIAN MODEL AVAILABLE HOTEL & HOME ★ SAFE AND SECURE HIGH CLASS SERVICE AFFORDABLE RATE ★ 100% SATISFACTION,UNLIMITED ENJOYMENT. ★ All Meetings are confidential and no information is provided to any one at any cost. ★ EXCLUSIVE Profiles Are Safe and Consensual with Most Limits Respected ★ Service Available In: - HOME & 24x7 :: 3 * 5 *7 *Star Hotel Service .In Call & Out call Services : ★ A-Level (5 star escort) ★ Strip-tease ★ BBBJ (Bareback Blowjob)Receive advanced sexual techniques in different mode make their life more pleasurable. ★ Spending time in hotel rooms ★ BJ (Blowjob Without a Condom) ★ Completion (Oral to completion) ★ Covered (Covered blowjob Without a Condom)👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandigarh No Advance Only Cash On Delivery

👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...

rajveerescorts2022

Falcon's Invoice Discounting: Your Path to Prosperity

hemanthkumar470700

RSA Conference Exhibitor List 2024 - Exhibitors Data

Exhibitors Data

Insurance IoT is a social good! Because: 🔵 Expected losses can be reduced structured programs with both real-time mitigation actions to solve a specific situation, and behavioral change mechanisms to promote safer behaviors (both in personal and commercial lines) 🔵 Rate can be matched to risks better: - Smaller and more accurate pricing clusters allow a large part of profiles to receive a lower rate - Even with the ability to price the individual probability of loss (cluster of one) the insurance foundation isn’t canceled (The risk of each policy will contribute to the expected losses of the portfolio; The premiums paid by many lucky policyholders will be used to pay the claims of the few unlucky policyholders who had an accident in a period of coverage) 🔵 IoT data can be used to increase the effectiveness and efficiency of the claim process, so improving the combined ratio ceteris paribus ⏩ Large part of the policyholders will pay less (and portfolios currently difficult to insure will become more insurable) Insurance IoT (and telematics) is not about providing a discount Insurance IoT (and telematics) is about creating economic value using the data and sharing part of this value with policyholders (and agents & brokers) An integrated holistic adoption of the IoT paradigm is a game changer for your insurance business and a social good: ◾ it allows to improve the availability and affordability of insurance coverages ◾while allowing the sector to write a profitable business Below you can enjoy a selection of best practices in both personal and commercial lines - written with some of the IoT Insurance Observatory members - that have already started to obtain results from their IoT business transformation journeys

Insurers' journeys to build a mastery in the IoT usage

Matteo Carbone

Monthly Social Media Update April 2024 pptx.pptx

Andy Lambert

B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx

priyanshujha201

Saudi Arabia [ Abortion pills) Jeddah/riaydh/dammam/++918133066128☎️] cytotec tablets uses abortion pills 💊💊 How effective is the abortion pill? 💊💊 +918133066128) "Abortion pills in Jeddah" how to get cytotec tablets in Riyadh " Abortion pills in dammam*💊💊 The abortion pill is very effective. If you’re taking mifepristone and misoprostol, it depends on how far along the pregnancy is, and how many doses of medicine you take:💊💊 +918133066128) how to buy cytotec pills At 8 weeks pregnant or less, it works about 94-98% of the time. +918133066128[ 💊💊💊 At 8-9 weeks pregnant, it works about 94-96% of the time. +918133066128) At 9-10 weeks pregnant, it works about 91-93% of the time. +918133066128)💊💊 If you take an extra dose of misoprostol, it works about 99% of the time. At 10-11 weeks pregnant, it works about 87% of the time. +918133066128) If you take an extra dose of misoprostol, it works about 98% of the time. In general, taking both mifepristone and+918133066128 misoprostol works a bit better than taking misoprostol only. +918133066128 Taking misoprostol alone works to end the+918133066128 pregnancy about 85-95% of the time — depending on how far along the+918133066128 pregnancy is and how you take the medicine. +918133066128 The abortion pill usually works, but if it doesn’t, you can take more medicine or have an in-clinic abortion. +918133066128 When can I take the abortion pill?+918133066128 In general, you can have a medication abortion up to 77 days (11 weeks)+918133066128 after the first day of your last period. If it’s been 78 days or more since the first day of your last+918133066128 period, you can have an in-clinic abortion to end your pregnancy.+918133066128 Why do people choose the abortion pill? Which kind of abortion you choose all depends on your personal+918133066128 preference and situation. With+918133066128 medication+918133066128 abortion, some people like that you don’t need to have a procedure in a doctor’s office. You can have your medication abortion on your own+918133066128 schedule, at home or in another comfortable place that you choose.+918133066128 You get to decide who you want to be with during your abortion, or you can go it alone. Because+918133066128 medication abortion is similar to a miscarriage, many people feel like it’s more “natural” and less invasive. And some+918133066128 people may not have an in-clinic abortion provider close by, so abortion pills are more available to+918133066128 them. +918133066128 Your doctor, nurse, or health center staff can help you decide which kind of abortion is best for you. +918133066128 More questions from patients: Saudi Arabia+918133066128 CYTOTEC Misoprostol Tablets. Misoprostol is a medication that can prevent stomach ulcers if you also take NSAID medications. It reduces the amount of acid in your stomach, which protects your stomach lining. The brand name of this medication is Cytotec®.+918133066128) Unwanted Kit is a combination of two medicines, o

unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi

Abortion pills in Kuwait Cytotec pills in Kuwait

Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore Escorts Service Booking Contact Details :- WhatsApp Chat :- +91-7737669865 2-May-2024(SMW) Call Girls In Model Towh Bangalore +91-7737669865 !! Best Woman Seeking Man Call Girls Service, Escorts Service in Home Hotel in Bangalore NCR 24 Hours Available Service Call Girls, Contact Us +91-7737669865 (Any Time. Any Where) Call Girls in Bangalore, Noida, Gurgaon, Ghaziabad,Sexy Indian Female Escorts Service Bangalore NCRWelcome To Bangalore Escorts Service – An All Over New Bangalore Very Sexy Hot Call Girls Agency Service Escorts In South BangaloreNCRBangalore’s No. 1 High Profile Independent Female Escorts Service. We Provide Good Quality Educated Profile At Very Regnebal Price 100% Safe And Original.We Are Provide Escorts Service All OYO Hotels ,3*,4*,5* Star Hotel And Home Flat, Apartment. Guest-House. Services In -Call And Out – Call Both Are Services Available. 24Hrs. Any Time Any Where. In All Over Bangalore Noida Gurgaon Ghaziabad Faridabad.More Information And Contact Profile Real Pic Visit Our Website City Wise Escorts Service Agency.Good Looking Cheap And Best Models Girls U Can Get Best Click On Link……Night Call Girls Now In Hotel Le Meridien Gurgaon Near Female Escort One Shot — 5000/in call (time 1 hour), 6000/out call Two shot with one girl — 8000/in call (time 2 hour), 10000/out call Body to body massage with sex- 8000/in call (time 1 hour) Full night Service for one person– 12000/in call, 13000/out call (shot limit 3-4 shots) Full night Service for more than 1 person — please contact Us —7737669865 We are available 24*7 all days of the year. Call us — 7737669865 Thank you for Visiting.

Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...