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Effective Use of Social Media To Build Support for Anti-Corruption Work

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How to use social media to combat corruption

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Effective Use of Social Media To Build Support for Anti-Corruption Work

  1. 1. Effective use of social media to build support for anti- corruption work. Independent Commission Against Corruption, Hong Kong December 09, 2011Burson-Marsteller l Asia-Pacific l Evidence-Based Communications
  2. 2. It’s not easy to hit the headlines…Burson-Marsteller l Asia-Pacific l Evidence-Based Communications
  3. 3. Lethargy (mostly) rulesBurson-Marsteller l Asia-Pacific l Evidence-Based Communications
  4. 4. How motivate people &sustain momentum?Burson-Marsteller l Asia-Pacific l Evidence-Based Communications
  5. 5. Key principles# 1 – Create emotional connection# 2 – Make it meaningful# 3 – Create sense of ownership# 4 – Make it trustworthy# 5 – Make it credible# 6 – Be sincere# 7 – Make it simple# 8 – Deploy all channels# 9 – Facilitate face-to-face# 10 – Think long-termBurson-Marsteller l Asia-Pacific l Evidence-Based Communications
  6. 6. #1 Create emotional connectionBurson-Marsteller l Asia-Pacific l Evidence-Based Communications
  7. 7. #2 Make it meaningfulBurson-Marsteller l Asia-Pacific l Evidence-Based Communications
  8. 8. #3 Create sense of ownershipBurson-Marsteller l Asia-Pacific l Evidence-Based Communications
  9. 9. #4 Make it trustworthyBurson-Marsteller l Asia-Pacific l Evidence-Based Communications
  10. 10. #5 Make it credibleBurson-Marsteller l Asia-Pacific l Evidence-Based Communications
  11. 11. #5 Make it credible - open dataBurson-Marsteller l Asia-Pacific l Evidence-Based Communications
  12. 12. #6 Be sincereBurson-Marsteller l Asia-Pacific l Evidence-Based Communications
  13. 13. #7 Make it simpleBurson-Marsteller l Asia-Pacific l Evidence-Based Communications
  14. 14. #8 Deploy all channelsBurson-Marsteller l Asia-Pacific l Evidence-Based Communications
  15. 15. #9 Facilitate face-to-faceBurson-Marsteller l Asia-Pacific l Evidence-Based Communications
  16. 16. #10 Think long-termBurson-Marsteller l Asia-Pacific l Evidence-Based Communications
  17. 17. Thank you.Charlie PownallLead Digital StrategistBurson-Marsteller Asia-Pacificcharles.pownall@bm.comhttp://twitter.com/cpownallBurson-Marsteller l Asia-Pacific l Evidence-Based Communications

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