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A Walkthrough       CRAF
What is Vine?Vine is a new social media tool thatallows users to share up to 6 seconds oflooping video.Think of Vine as “T...
Vine’s Description in App Store“Vine is the best way to see and share life in motion.Create short, beautiful, looping vide...
A tour of Vine.4                  CRA
Home ScreenYour personal feed.     - Posts within your network       (your followings) onlyNew post button.Main Menu.5    ...
Main MenuHomeExploreActivityProfile6            CRA
Explore PageSearch function – Users or TagsEditor’s Picks – Great for discoveringhow people are using Vine.Popular Now – W...
Activity PageYour interactions with other Vine users.8                                           CRA
Profile PageView your Vine profile.9                          CRA
Making a new post.10                     CRA
Making a New Post1- From the home screen, click on   New Post button.11                                    CRA
Making a New Post2- Press down and hold using yourthumb. You will see the green statusbar begin to fill.Advanced technique...
Making a New Post3- Review and confirm your videocontent.If your video is under 6 full seconds,you will see this screen be...
Making a New Post3- Review and confirm your videocontent.If your video is 6 full seconds, you willsee this screen immediat...
Making a New Post4- Add a caption (140+ characters)  Add hashtags  Add location – Native Foursquareintegration  Select cro...
How does it look on Twitter?As a single Tweet                    As an expanded Tweet –                    View natively i...
How does it look on Facebook?     For now, clicking the link will take you to this web page on Vine.co 17                ...
How does it look on Facebook?     For now, clicking the link will take you to this web page on Vine.co 18                ...
Who’s using Vine?19                    CRA
Short Answer – Everyone.                                    Current Vine users include:Even though it’s still relatively  ...
Final Thoughts21                 CRA
Vine is not for everything.Every idea may not fit into a 6-second loopable video.The First Question:Is Vine the right medi...
Vine is very basic.No ability to import pre-existing content into Vine.No ability to edit or modify your video betweenshoo...
Using Vine in Public Affairs.Remember your audience. Ask the First Question.Additional social media content for an event.N...
Good luck – Have fun!Zach HanoverZhanover@craftdc.com@zhanover25                        CRA
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Vine presentation

  1. 1. A Walkthrough CRAF
  2. 2. What is Vine?Vine is a new social media tool thatallows users to share up to 6 seconds oflooping video.Think of Vine as “Twitter with video.”Vine is structured like Twitter - Followers/Following system - Likes (Facebook) - Hashtags2 CRA
  3. 3. Vine’s Description in App Store“Vine is the best way to see and share life in motion.Create short, beautiful, looping videos in a simple andfun way for your friends and family to see.”3 CRA
  4. 4. A tour of Vine.4 CRA
  5. 5. Home ScreenYour personal feed. - Posts within your network (your followings) onlyNew post button.Main Menu.5 CRA
  6. 6. Main MenuHomeExploreActivityProfile6 CRA
  7. 7. Explore PageSearch function – Users or TagsEditor’s Picks – Great for discoveringhow people are using Vine.Popular Now – What’s trending?Tag Buttons – View posts by populartags.7 CRA
  8. 8. Activity PageYour interactions with other Vine users.8 CRA
  9. 9. Profile PageView your Vine profile.9 CRA
  10. 10. Making a new post.10 CRA
  11. 11. Making a New Post1- From the home screen, click on New Post button.11 CRA
  12. 12. Making a New Post2- Press down and hold using yourthumb. You will see the green statusbar begin to fill.Advanced techniques- Stopmotion.12 CRA
  13. 13. Making a New Post3- Review and confirm your videocontent.If your video is under 6 full seconds,you will see this screen before the finalconfirmation page.13 CRA
  14. 14. Making a New Post3- Review and confirm your videocontent.If your video is 6 full seconds, you willsee this screen immediately.14 CRA
  15. 15. Making a New Post4- Add a caption (140+ characters) Add hashtags Add location – Native Foursquareintegration Select cross-posting optionsClick “Done”.15 CRA
  16. 16. How does it look on Twitter?As a single Tweet As an expanded Tweet – View natively in Twitter 16 CRA
  17. 17. How does it look on Facebook? For now, clicking the link will take you to this web page on Vine.co 17 CRA
  18. 18. How does it look on Facebook? For now, clicking the link will take you to this web page on Vine.co 18 CRA
  19. 19. Who’s using Vine?19 CRA
  20. 20. Short Answer – Everyone. Current Vine users include:Even though it’s still relatively  CRAFT Media Digitalnew, Vine is gaining traction. o Self-promotion (Pollie Awards stopmotion video,That’s because it is a versatile office tour)tool, allowing all types of users  CSPAN Field Techsto create and share various o Behind the scenes whentypes of content. on location (setups)  Buzzfeed o Office culture (birthdays, office gags)20 CRA
  21. 21. Final Thoughts21 CRA
  22. 22. Vine is not for everything.Every idea may not fit into a 6-second loopable video.The First Question:Is Vine the right medium to share this content?22 CRA
  23. 23. Vine is very basic.No ability to import pre-existing content into Vine.No ability to edit or modify your video betweenshooting and posting.You get what you shoot in-app.23 CRA
  24. 24. Using Vine in Public Affairs.Remember your audience. Ask the First Question.Additional social media content for an event.New way to promote organizational activities.Stopmotion video detailing an idea or advocacy issue.How would you use Vine for a client?24 CRA
  25. 25. Good luck – Have fun!Zach HanoverZhanover@craftdc.com@zhanover25 CRA

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