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16 Years Of Experience


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16 Years Of Experience

  1. 1. 16 years of Experience Launching, growing & restructuring revenue streams for long term growth Christian Leatham
  2. 2. The beginning… <ul><li>Maintained 35% of overall ad clientele </li></ul><ul><li>Grew overall ad revenue by 30% </li></ul><ul><li>Introduced color, new regional edition, and swallowed the competition whole. </li></ul>
  3. 3. Launch of b2b magazine <ul><li>Surpassed initial quota by 210% </li></ul><ul><li>2 nd year sales: +125% </li></ul><ul><li>90% renewal rate </li></ul><ul><li>Increased frequency to bi-monthly </li></ul>
  4. 4. Print, Online, Sponsorship Sales <ul><li>Increased conference booth sales by 40% </li></ul><ul><li>Created 3 new revenue streams </li></ul><ul><li>Streamlined advertising process for 3 publications, CLE programs and annual conference resulting in higher renewal rate, and quicker revenue growth </li></ul>
  5. 5. Launched New England For Rent Magazine <ul><li>Surpassed annual quota in first 3 months </li></ul><ul><li>Sold $598,000 on $250,000 annual quota </li></ul><ul><li>65 new advertisers; 90% renewal rate </li></ul>
  6. 6. Out-of-Home (OOH) Sales Management <ul><li>Record 4 th quarter in localized ad revenue </li></ul><ul><li>Built team-like atmosphere across 9 DMAs </li></ul><ul><li>Acquired first-time CPG advertisers such as Pepperidge Farm </li></ul>
  7. 7. Leasing/Purchase Sales <ul><li>$617,760 in new leases signed in 4 months </li></ul><ul><li>Launched New England division, 2009 </li></ul><ul><li>Average 2 new clients per week </li></ul>
  8. 8. Reversed Negative revenue trend <ul><li>Immediately halted a 3-year revenue slide surpassing #'s every month in 2010 </li></ul><ul><li>Sold 95% of new digital business in 2010 </li></ul><ul><li>Leading company in avg monthly ad revenue, avg $ per ad, and new business revenue every month in 2010 </li></ul>