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Nearly 100 kids researched, wrote and recorded an audio guide for an exhibition
about childhood. Here's how they did it.
C...
@cpjfb #MCN2016
# introduction
@cpjfb #MCN2016
# MASP on Av. Paulista, Lina Bo Bardi (1968)
@cpjfb #MCN2016
# Lina Bo Bardi's glass easels (1968-1996, 2015-)
@cpjfb #MCN2016
# Acervo em transformação
@cpjfb #MCN2016
# Histórias da Infância [Histories of Childhood]
Curators: Adriano Pedrosa,
Fernando Oliva & Lilia Schwarcz
@cpjfb #MCN2016
# Histórias da Infância [Histories of Childhood]
“At first, we thought about having children
give tours of...
@cpjfb #MCN2016
# Histórias da Infância [Histories of Childhood]
“In the end, we decided to use audio,
creating a simple t...
# the project
a small test project
a first experiment
a small investment
a deadline
@cpjfb #MCN2016
@cpjfb #MCN2016
# challenges for kids tours
- picking and targeting the right age range
- finding the right tone
- scripti...
@cpjfb #MCN2016
# vox pops would not be enough
“We wanted to avoid the idea
that a ‘revelation’ happens
in front of the ar...
@cpjfb #MCN2016
# challenges
* sweet point
(someone will hate it)
spontaneous:
kids being kids
substantial:
deep and
inter...
@cpjfb #MCN2016
#
How can we tell stories
that make you think
rather than stories that
tell you what to think?
@cpjfb #MCN2016
#
If the kids can articulate
an opinion about the art,
why wouldn’t you?
@cpjfb #MCN2016
# process
@cpjfb #MCN2016
# making-of (15s)
“Hi!
My name is
Rosa and I’m
9 years old...”
[source: https://www.facebook.com/maspmuseu...
@cpjfb #MCN2016
# step by step
@cpjfb #MCN2016
# visiting
@cpjfb #MCN2016
# private viewing
@cpjfb #MCN2016
# drawing
@cpjfb #MCN2016
# drawing
@cpjfb #MCN2016
# looking closely
@cpjfb #MCN2016
# taking notes and researching
@cpjfb #MCN2016
# taking notes and researching
@cpjfb #MCN2016
# presenting
@cpjfb #MCN2016
# Exu
@cpjfb #MCN2016
# involving the teachers
The second school only visited once, but involved the teachers more.
The Art, Lit...
@cpjfb #MCN2016
Pierre-Auguste Renoir
Menina com as
Espigas, 1888
— by Clara, Lais and
Lavínia, 9 years old
# reading a sc...
@cpjfb #MCN2016
# that's them!
@cpjfb #MCN2016
# opening up to conversations
@cpjfb #MCN2016
# conversations
“This photograph seems to be
taken in Brazil, because Brazil is
the second place in the wo...
@cpjfb #MCN2016
# conversations
“I remember a proverb: Never judge a book by its cover.
Perhaps the girls would love to go...
@cpjfb #MCN2016
# conversations
“Today,
there's a lot
of religious
persecutions.
This was like
terrorism, but
only against...
@cpjfb #MCN2016
“People
do not respect
other religions
and they start
fighting,
saying:
you must think
like me.”
—Ana Clar...
@cpjfb #MCN2016
# COPE
Create Once, Publish Everywhere
@cpjfb #MCN2016
# the digital loop
@cpjfb #MCN2016
soundcloud.com/maspmuseu
# on soundcloud
# on facebook
@cjfb #MCN2016
[source: https://www.facebook.com/maspmuseu/videos/10153744310466025/ ]
[with english caption...
@cpjfb #MCN2016
# on instagram
“This painting is the one
that most touched me.
It's a beautiful work, delicate.
And you ca...
@cpjfb #MCN2016
# tips and takeaways
@cpjfb #MCN2016
# recording tips
- trade-off between sound quality
and efficiency
- we decided to record at their school,
...
@cpjfb #MCN2016
# recording tips
- set a routine
- start with an easy question
- set rules: turn limitations into advantag...
@cpjfb #MCN2016
# editing tips
- make sure you leave the recording
with useable, editable material
- save the nuggets for ...
@cpjfb #MCN2016
# conclusions
@cpjfb #MCN2016
# did it work?
- for the children?
- for the museum?
- for the visitors?
@cpjfb #MCN2016
# did it work?
- for the children?
- for the museum?
- for the visitors?
@cpjfb #MCN2016
# biggest surprise
The children.
@cpjfb #MCN2016
# second biggest surprise
@cpjfb #MCN2016
# second biggest surprise
@cpjfb #MCN2016
# second biggest surprise
@cpjfb #MCN2016
# second biggest surprise
US$0.67 on Alibaba.com !
much cheaper than a
smartphone that costs
more than a m...
@cpjfb #MCN2016
Does technology matter, after all?
# questions
@cpjfb #MCN2016
# questions
Is it worth investing in a tech that we
know will be obsolete in 6, 12, 24, 36
months? even if...
@cpjfb #MCN2016
# questions
Or shouldn't museums rather invest
in collecting and preserving their
stories? (the stories of...
@cpjfb #MCN2016
# questions
Are the #musetech
projects the best use of
the museum’s resources?
@cpjfb #MCN2016
# questions
How can museums
avoid reinventing the
wheel with each
#musetech project?
@cpjfb #MCN2016
# next steps (for me)
Following closely new developments such as
SFMOMA’s phone-in-pocket audio journeys, ...
@cpjfb #MCN2016
# thank you
Christophe Buffet
@cpjfb
Lucas Oliveira
lucas.oliveira@masp.org.br
soundcloud.com/maspmuseu
Sp...
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Nearly 100 kids researched, wrote and recorded an audio guide for an exhibition about childhood. Here's how they did it.

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This is the 15 minutes case study presentation I did at the #MCN2016 conference in New Orleans, November 3 2016 — @cpjfb

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Nearly 100 kids researched, wrote and recorded an audio guide for an exhibition about childhood. Here's how they did it.

  1. 1. Nearly 100 kids researched, wrote and recorded an audio guide for an exhibition about childhood. Here's how they did it. CHRISTOPHE BUFFET, DIGITAL PRODUCER, @cpjfb LUCAS OLIVEIRA, EDUCATION TEAM, MASP
  2. 2. @cpjfb #MCN2016 # introduction
  3. 3. @cpjfb #MCN2016 # MASP on Av. Paulista, Lina Bo Bardi (1968)
  4. 4. @cpjfb #MCN2016 # Lina Bo Bardi's glass easels (1968-1996, 2015-)
  5. 5. @cpjfb #MCN2016 # Acervo em transformação
  6. 6. @cpjfb #MCN2016 # Histórias da Infância [Histories of Childhood] Curators: Adriano Pedrosa, Fernando Oliva & Lilia Schwarcz
  7. 7. @cpjfb #MCN2016 # Histórias da Infância [Histories of Childhood] “At first, we thought about having children give tours of the exhibition, but we were afraid they would feel exposed, that it might create an unwanted link to child labour, and most of all, that they might copy the way museum educators speak when they guide school groups or adults.” —Lucas
  8. 8. @cpjfb #MCN2016 # Histórias da Infância [Histories of Childhood] “In the end, we decided to use audio, creating a simple tool in order to reach more people, and using technology to democratize the power of the spoken word within the museum.” —Lucas
  9. 9. # the project a small test project a first experiment a small investment a deadline @cpjfb #MCN2016
  10. 10. @cpjfb #MCN2016 # challenges for kids tours - picking and targeting the right age range - finding the right tone - scripting - casting - substance — deep vs. superficial
  11. 11. @cpjfb #MCN2016 # vox pops would not be enough “We wanted to avoid the idea that a ‘revelation’ happens in front of the art.” —Lucas
  12. 12. @cpjfb #MCN2016 # challenges * sweet point (someone will hate it) spontaneous: kids being kids substantial: deep and interesting, not superficial feasible: well recorded, within budget and on deadline *
  13. 13. @cpjfb #MCN2016 # How can we tell stories that make you think rather than stories that tell you what to think?
  14. 14. @cpjfb #MCN2016 # If the kids can articulate an opinion about the art, why wouldn’t you?
  15. 15. @cpjfb #MCN2016 # process
  16. 16. @cpjfb #MCN2016 # making-of (15s) “Hi! My name is Rosa and I’m 9 years old...” [source: https://www.facebook.com/maspmuseu/videos/10153718777256025/ ]
  17. 17. @cpjfb #MCN2016 # step by step
  18. 18. @cpjfb #MCN2016 # visiting
  19. 19. @cpjfb #MCN2016 # private viewing
  20. 20. @cpjfb #MCN2016 # drawing
  21. 21. @cpjfb #MCN2016 # drawing
  22. 22. @cpjfb #MCN2016 # looking closely
  23. 23. @cpjfb #MCN2016 # taking notes and researching
  24. 24. @cpjfb #MCN2016 # taking notes and researching
  25. 25. @cpjfb #MCN2016 # presenting
  26. 26. @cpjfb #MCN2016 # Exu
  27. 27. @cpjfb #MCN2016 # involving the teachers The second school only visited once, but involved the teachers more. The Art, Literature and History teachers helped the children write scripts and explore literary genres such as ‘cordel’, a traditional, popular Brazilian style of long poem. The Drama teacher coached the students in reading and projecting their voices. The Music teacher helped some of the groups compose soundtracks.
  28. 28. @cpjfb #MCN2016 Pierre-Auguste Renoir Menina com as Espigas, 1888 — by Clara, Lais and Lavínia, 9 years old # reading a script (28s) [source: https://soundcloud.com/maspmuseu/22-menina-com-as-espigas-a ] [with english captions: https://youtu.be/qnTAc9gPP7U ]
  29. 29. @cpjfb #MCN2016 # that's them!
  30. 30. @cpjfb #MCN2016 # opening up to conversations
  31. 31. @cpjfb #MCN2016 # conversations “This photograph seems to be taken in Brazil, because Brazil is the second place in the world with most black people, after Africa.” —Alessandro, 9 years old
  32. 32. @cpjfb #MCN2016 # conversations “I remember a proverb: Never judge a book by its cover. Perhaps the girls would love to go to the beach too, perhaps they love to play football, just like my friends Gabriela and Mariana. So never judge a book by its cover, or a person by their clothes.” —Alessandro
  33. 33. @cpjfb #MCN2016 # conversations “Today, there's a lot of religious persecutions. This was like terrorism, but only against Jesus.” —Dora
  34. 34. @cpjfb #MCN2016 “People do not respect other religions and they start fighting, saying: you must think like me.” —Ana Clara # conversations
  35. 35. @cpjfb #MCN2016 # COPE Create Once, Publish Everywhere
  36. 36. @cpjfb #MCN2016 # the digital loop
  37. 37. @cpjfb #MCN2016 soundcloud.com/maspmuseu # on soundcloud
  38. 38. # on facebook @cjfb #MCN2016 [source: https://www.facebook.com/maspmuseu/videos/10153744310466025/ ] [with english captions: https://youtu.be/qnTAc9gPP7U ]
  39. 39. @cpjfb #MCN2016 # on instagram “This painting is the one that most touched me. It's a beautiful work, delicate. And you can notice that the artist uses several different brushstrokes. They are very pretty. Congratulations to the artist!” —Asantewaa
  40. 40. @cpjfb #MCN2016 # tips and takeaways
  41. 41. @cpjfb #MCN2016 # recording tips - trade-off between sound quality and efficiency - we decided to record at their school, in a familiar setting, for the kids to be more comfortable - how to deal with background noise?
  42. 42. @cpjfb #MCN2016 # recording tips - set a routine - start with an easy question - set rules: turn limitations into advantages - make it unique, something the children will remember
  43. 43. @cpjfb #MCN2016 # editing tips - make sure you leave the recording with useable, editable material - save the nuggets for social media
  44. 44. @cpjfb #MCN2016 # conclusions
  45. 45. @cpjfb #MCN2016 # did it work? - for the children? - for the museum? - for the visitors?
  46. 46. @cpjfb #MCN2016 # did it work? - for the children? - for the museum? - for the visitors?
  47. 47. @cpjfb #MCN2016 # biggest surprise The children.
  48. 48. @cpjfb #MCN2016 # second biggest surprise
  49. 49. @cpjfb #MCN2016 # second biggest surprise
  50. 50. @cpjfb #MCN2016 # second biggest surprise
  51. 51. @cpjfb #MCN2016 # second biggest surprise US$0.67 on Alibaba.com ! much cheaper than a smartphone that costs more than a minimum wage. ≠ #a11y ≠ long-term
  52. 52. @cpjfb #MCN2016 Does technology matter, after all? # questions
  53. 53. @cpjfb #MCN2016 # questions Is it worth investing in a tech that we know will be obsolete in 6, 12, 24, 36 months? even if it is a “bright shiny object”? (that will get good press and make the sponsor feel good)
  54. 54. @cpjfb #MCN2016 # questions Or shouldn't museums rather invest in collecting and preserving their stories? (the stories of their curators, of the artists featured in their collections while they’re alive, or of their visitors of all ages?)
  55. 55. @cpjfb #MCN2016 # questions Are the #musetech projects the best use of the museum’s resources?
  56. 56. @cpjfb #MCN2016 # questions How can museums avoid reinventing the wheel with each #musetech project?
  57. 57. @cpjfb #MCN2016 # next steps (for me) Following closely new developments such as SFMOMA’s phone-in-pocket audio journeys, Historic Royal Palaces’ wooden digital devices (hiding a smartphone), or the Barnes' experiments with wearables and smartwatches And keeping in mind reference projects such as the Cooper Hewitt’s Pen, The O at Mona I still believe audio is a great way to share stories and convey emotion, through a variety of voices
  58. 58. @cpjfb #MCN2016 # thank you Christophe Buffet @cpjfb Lucas Oliveira lucas.oliveira@masp.org.br soundcloud.com/maspmuseu Special thanks to Luiza Proença and Adriano Pedrosa #MCN2016

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