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@agilesensei

Claudio Perrone
How relevant are
presentations to
your career?
In late 2007, I was leading a
happy life
One day, my phone rang…	
  
I was offered to speak at a
conference

BIG
On the one hand,
it was a fantastic
opportunity
On the other hand,
public speaking
scared me to death
Year: 1997
Location: C.E.R.N.	
  
I trained 15 scientists for a week
They skinned me alive
I’ll never forget
that experience…
There was no way I was going face another
possible humiliation
Besides, I could brain-damage
people with PowerPoint
What would you do?
1	
  
Move	
  Beyond	
  
Bullet	
  Points	
  
	
  
	
  
In Feb 2008, I joined the revolution
“

Simplicity	
  	
  
is	
  the	
  ul<mate	
  
sophis<ca<on	
  
-­‐-­‐-­‐	
  Leonardo	
  Da	
  Vinci	
  
Despite my efforts, my first
dry-run was a disaster
I had strong images, but lack of
structure confused the audience
At first, I created a “logical” outline

Main Point: Agility + Communication + Creativity lead to success
1. Supporting de...
Then, I discovered BBP!
Let’s “script” the first 5 slides
Let’s see how they “play”

Action!
The downturn threatens

the future
of many individuals and organizations
You are an entrepreneur,
meeting an investor
for the first time
Investors can be so

H A R D
t o

p e r s u a d e
You’d love them to invest in
your great idea
I suggest...
Move beyond bullet points
Unleash the Power of Story
Tame your story to persuade
…And Cut. Well done!
(you’ll add the cool pictures another time)
But wait…

What if Spielberg
showed up?
Dude,
you are telegraphing.
Your “story” has no
drama.
How about this?
telegraphing
vs.
dramatic irony
vs.
dramatic tension
2	
  
Unleash	
  the	
  	
  
Power	
  of	
  Story	
  
	
  
	
  
Enter a new world
Why Story?
People make choices based on
emotions
(and use data to justify them)
What’s	
  a	
  good	
  story	
  idea?	
  
Someone [character]	
  
wants something badly [desire]	
  
and goes after it
aga...
Story revolves around conflict

Protagonist	
  

vs.	
  

Antagonist
Nature
Society
Self
Story has good structure
O u t e r

j o u r n e y
Often, there is a character inner journey

WŸA=C
W: Weakness (psychological and moral)
A: Action (and struggle to accompl...
Let’s see the “highlights” of a past
presentation

Action!
Most	
  IT	
  projects	
  fail	
  

Will	
  yours?	
  
Once	
  upon	
  a	
  1me	
  I	
  was	
  a	
  successful	
  
so6ware	
  developer…	
  
My	
  technical	
  skills	
  made	
  me	
  feel	
  invincible	
  
Un<l	
  one	
  day…	
  
…I	
  entered	
  a	
  world	
  of	
  decep<on	
  
It	
  was	
  Hell	
  from	
  day	
  1	
  
What	
  would	
  you	
  do?	
  
I	
  choked	
  
…but	
  then,	
  I	
  decided	
  to	
  fight	
  back	
  
This	
  is	
  what	
  I	
  tried:	
  

2	
  

Effec<ve	
  	
  
Communica<on	
  

1	
  

Agility	
  

3	
  

Deliberate	
  
...
1	
  

Agility	
  
	
  

	
  
…but	
  the	
  project	
  was	
  s<ll	
  at	
  risk	
  
2	
  

Effec<ve	
  
Communica<on	
  
	
  

	
  
3	
  

Deliberate	
  
Crea<vity	
  
	
  
	
  
So,	
  what	
  happened	
  to	
  the	
  project?	
  
Amazingly,	
  it	
  succeeded	
  
Lessons	
  learned...	
  

“
“

We	
  moved	
  from	
  the	
  Flintstones	
  era	
  to	
  the	
  future.	
  
-­‐-­‐-­‐	
  ...
…And Cut!
Agile	
  Tales	
  Walk-­‐through	
  (1/3)	
  
Setup	
  

Seng	
  	
  
(+Hook)	
  

Setup	
  
(ordinary	
  world)	
  

Char...
Agile	
  Tales	
  Walk-­‐through	
  (2/3)	
  	
  
Development	
  

Enter	
  special	
  
world	
  

Complica<on	
  

Dilemm...
Agile	
  Tales	
  Walk-­‐through	
  (3/3)	
  	
  
Resolu<on	
  

Drama<c	
  
ques<on	
  
(restated)	
  

Climax	
  

Aderm...
How do you craft
your own story?
3	
  
Tame	
  	
  
Your	
  Story	
  
	
  
	
  
I used to rewrite a story ~30 times
Not anymore
I use a 7-steps process
Step 1: Research (Create a Data Dump)
Step 2: Prepare

Subject	
  
POV	
  

Listeners	
  

Ac<on	
  

Benefit	
  
Step 3: Fill and cluster content
Step 4: Identify Story Ideas
Reverse Benefits

(what,	
  how)	
  

Features	
  	
  
Steel	
  Nib	
  
Body	
  
Cap	
  
Blue	
  ink	
  
...	
  

(why,	
 ...
Step 5: Create a dramatic outline
Complication: Claudio fears public speaking
Development:
1. Claudio moves beyond bullet ...
Step 5. Dramatic outline II (saga)
Major Complication: Claudio fears public speaking
Semi-Major Complication: Claudio kill...
Final Thoughts
“

Be yourself.
Everyone else is
already taken.
--- Oscar Wilde
Thank	
  you!	
  
Claudio	
  Perrone	
  

claudio@agilesensei.com	
  
www.agilesensei.com	
  
www.a3thinker.com	
  
www.tw...
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Crafting Outstanding Presentations - Storytelling Techniques

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Spielberg "meets" Presentation Zen.

Published in: Business, Education, Technology
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Crafting Outstanding Presentations - Storytelling Techniques

  1. @agilesensei Claudio Perrone
  2. How relevant are presentations to your career?
  3. In late 2007, I was leading a happy life
  4. One day, my phone rang…  
  5. I was offered to speak at a conference BIG
  6. On the one hand, it was a fantastic opportunity
  7. On the other hand, public speaking scared me to death
  8. Year: 1997 Location: C.E.R.N.  
  9. I trained 15 scientists for a week
  10. They skinned me alive
  11. I’ll never forget that experience…
  12. There was no way I was going face another possible humiliation
  13. Besides, I could brain-damage people with PowerPoint
  14. What would you do?
  15. 1   Move  Beyond   Bullet  Points      
  16. In Feb 2008, I joined the revolution
  17. “ Simplicity     is  the  ul<mate   sophis<ca<on   -­‐-­‐-­‐  Leonardo  Da  Vinci  
  18. Despite my efforts, my first dry-run was a disaster
  19. I had strong images, but lack of structure confused the audience
  20. At first, I created a “logical” outline Main Point: Agility + Communication + Creativity lead to success 1. Supporting detail: Agility 2. Supporting detail: Communication 3. Supporting detail: Creativity Summary: Agility + Communication + Creativity lead to success
  21. Then, I discovered BBP!
  22. Let’s “script” the first 5 slides
  23. Let’s see how they “play” Action!
  24. The downturn threatens the future of many individuals and organizations
  25. You are an entrepreneur, meeting an investor for the first time
  26. Investors can be so H A R D t o p e r s u a d e
  27. You’d love them to invest in your great idea
  28. I suggest... Move beyond bullet points Unleash the Power of Story Tame your story to persuade
  29. …And Cut. Well done! (you’ll add the cool pictures another time)
  30. But wait… What if Spielberg showed up?
  31. Dude, you are telegraphing. Your “story” has no drama.
  32. How about this? telegraphing vs. dramatic irony vs. dramatic tension
  33. 2   Unleash  the     Power  of  Story      
  34. Enter a new world
  35. Why Story? People make choices based on emotions (and use data to justify them)
  36. What’s  a  good  story  idea?   Someone [character]   wants something badly [desire]   and goes after it against great odds [obstacles]  
  37. Story revolves around conflict Protagonist   vs.   Antagonist Nature Society Self
  38. Story has good structure O u t e r j o u r n e y
  39. Often, there is a character inner journey WŸA=C W: Weakness (psychological and moral) A: Action (and struggle to accomplish it) C: Changed Person
  40. Let’s see the “highlights” of a past presentation Action!
  41. Most  IT  projects  fail   Will  yours?  
  42. Once  upon  a  1me  I  was  a  successful   so6ware  developer…  
  43. My  technical  skills  made  me  feel  invincible  
  44. Un<l  one  day…  
  45. …I  entered  a  world  of  decep<on  
  46. It  was  Hell  from  day  1  
  47. What  would  you  do?  
  48. I  choked  
  49. …but  then,  I  decided  to  fight  back  
  50. This  is  what  I  tried:   2   Effec<ve     Communica<on   1   Agility   3   Deliberate   Crea<vity  
  51. 1   Agility      
  52. …but  the  project  was  s<ll  at  risk  
  53. 2   Effec<ve   Communica<on      
  54. 3   Deliberate   Crea<vity      
  55. So,  what  happened  to  the  project?  
  56. Amazingly,  it  succeeded  
  57. Lessons  learned...   “ “ We  moved  from  the  Flintstones  era  to  the  future.   -­‐-­‐-­‐  an  end  user   I  was  part  of  something.  I  belonged.   -­‐-­‐-­‐  a  developer  
  58. …And Cut!
  59. Agile  Tales  Walk-­‐through  (1/3)   Setup   Seng     (+Hook)   Setup   (ordinary  world)   Character   flaw   (“naivety”)   Inci<ng   incident  
  60. Agile  Tales  Walk-­‐through  (2/3)     Development   Enter  special   world   Complica<on   Dilemma   Turning  point     Ac<on  /   Resolu<on   New   complica<on   (will  he  succeed?)   Refusal  of  the  call   Ac<on  /     Resolu<on  
  61. Agile  Tales  Walk-­‐through  (3/3)     Resolu<on   Drama<c   ques<on   (restated)   Climax   Adermath   Theme  
  62. How do you craft your own story?
  63. 3   Tame     Your  Story      
  64. I used to rewrite a story ~30 times
  65. Not anymore
  66. I use a 7-steps process
  67. Step 1: Research (Create a Data Dump)
  68. Step 2: Prepare Subject   POV   Listeners   Ac<on   Benefit  
  69. Step 3: Fill and cluster content
  70. Step 4: Identify Story Ideas
  71. Reverse Benefits (what,  how)   Features     Steel  Nib   Body   Cap   Blue  ink   ...   (why,  WIIFY)   Benefits   Does  not  leak   Provides  physical  pleasure   Thoughts  flow  on  paper   Can  write  beau<ful  poetry   …   (lead-­‐to  why)   Reversed  Benefits   Leaks   Inflicts  physical  torture   Thoughts  don’t  flow  on  paper   Writes  terrible  poetry   …   E.g.:  Candidate  Scenario  1   A  poet  struggles  to  leave  her   mark  on  this  earth.  She  writes   terrible  poetry,  her  thoughts   don’t  flow  on  paper,  all  the   pens  she  tries  are  physical   torture  for  her  hand.   Un<l  one  day…  
  72. Step 5: Create a dramatic outline Complication: Claudio fears public speaking Development: 1. Claudio moves beyond bullet points 2. Claudio unleashes stories 3. Claudio tames stories Resolution: Claudio conquers fear
  73. Step 5. Dramatic outline II (saga) Major Complication: Claudio fears public speaking Semi-Major Complication: Claudio kills with PowerPoint Development 1,2,3 Interlinked Complication: Spielberg challenges Claudio Semi-Major Resolution: Claudio moves Beyond Bullet Points Semi-Major Complication: Spielberg challenges Claudio Development 1,2,3 Interlinked Complication: Stories consume Claudio Semi-Major Resolution: Claudio embraces stories Semi-Major Complication: Stories consume Claudio Development 1,2,3 Semi-Major Resolution: Claudio tames stories Interlinked Complication: Claudio fears public speaking Semi-Major Complication: Claudio fears public speaking (restated) Development 1. Claudio pursues emotion Development 2. Claudio welcomes obstacles (carpe diem) Development 3. Claudio finds own voice Major Resolution: Claudio conquers fear
  74. Final Thoughts
  75. “ Be yourself. Everyone else is already taken. --- Oscar Wilde
  76. Thank  you!   Claudio  Perrone   claudio@agilesensei.com   www.agilesensei.com   www.a3thinker.com   www.twiher.com/agilesensei  

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