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@agilesensei

Claudio Perrone
How relevant are
presentations to
your career?
In late 2007, I was leading a
happy life
One day, my phone rang…	
  
I was offered to speak at a
conference

BIG
On the one hand,
it was a fantastic
opportunity
On the other hand,
public speaking
scared me to death
Year: 1997
Location: C.E.R.N.	
  
I trained 15 scientists for a week
They skinned me alive
I’ll never forget
that experience…
There was no way I was going face another
possible humiliation
Besides, I could brain-damage
people with PowerPoint
What would you do?
1	
  
Move	
  Beyond	
  
Bullet	
  Points	
  
	
  
	
  
In Feb 2008, I joined the revolution
“

Simplicity	
  	
  
is	
  the	
  ul<mate	
  
sophis<ca<on	
  
-­‐-­‐-­‐	
  Leonardo	
  Da	
  Vinci	
  
Despite my efforts, my first
dry-run was a disaster
I had strong images, but lack of
structure confused the audience
At first, I created a “logical” outline

Main Point: Agility + Communication + Creativity lead to success
1. Supporting detail: Agility
2. Supporting detail: Communication
3. Supporting detail: Creativity
Summary: Agility + Communication + Creativity lead to success
Then, I discovered BBP!
Let’s “script” the first 5 slides
Let’s see how they “play”

Action!
The downturn threatens

the future
of many individuals and organizations
You are an entrepreneur,
meeting an investor
for the first time
Investors can be so

H A R D
t o

p e r s u a d e
You’d love them to invest in
your great idea
I suggest...
Move beyond bullet points
Unleash the Power of Story
Tame your story to persuade
…And Cut. Well done!
(you’ll add the cool pictures another time)
But wait…

What if Spielberg
showed up?
Dude,
you are telegraphing.
Your “story” has no
drama.
How about this?
telegraphing
vs.
dramatic irony
vs.
dramatic tension
2	
  
Unleash	
  the	
  	
  
Power	
  of	
  Story	
  
	
  
	
  
Enter a new world
Why Story?
People make choices based on
emotions
(and use data to justify them)
What’s	
  a	
  good	
  story	
  idea?	
  
Someone [character]	
  
wants something badly [desire]	
  
and goes after it
against great odds [obstacles]	
  
Story revolves around conflict

Protagonist	
  

vs.	
  

Antagonist
Nature
Society
Self
Story has good structure
O u t e r

j o u r n e y
Often, there is a character inner journey

WŸA=C
W: Weakness (psychological and moral)
A: Action (and struggle to accomplish it)
C: Changed Person
Let’s see the “highlights” of a past
presentation

Action!
Most	
  IT	
  projects	
  fail	
  

Will	
  yours?	
  
Once	
  upon	
  a	
  1me	
  I	
  was	
  a	
  successful	
  
so6ware	
  developer…	
  
My	
  technical	
  skills	
  made	
  me	
  feel	
  invincible	
  
Un<l	
  one	
  day…	
  
…I	
  entered	
  a	
  world	
  of	
  decep<on	
  
It	
  was	
  Hell	
  from	
  day	
  1	
  
What	
  would	
  you	
  do?	
  
I	
  choked	
  
…but	
  then,	
  I	
  decided	
  to	
  fight	
  back	
  
This	
  is	
  what	
  I	
  tried:	
  

2	
  

Effec<ve	
  	
  
Communica<on	
  

1	
  

Agility	
  

3	
  

Deliberate	
  
Crea<vity	
  
1	
  

Agility	
  
	
  

	
  
…but	
  the	
  project	
  was	
  s<ll	
  at	
  risk	
  
2	
  

Effec<ve	
  
Communica<on	
  
	
  

	
  
3	
  

Deliberate	
  
Crea<vity	
  
	
  
	
  
So,	
  what	
  happened	
  to	
  the	
  project?	
  
Amazingly,	
  it	
  succeeded	
  
Lessons	
  learned...	
  

“
“

We	
  moved	
  from	
  the	
  Flintstones	
  era	
  to	
  the	
  future.	
  
-­‐-­‐-­‐	
  an	
  end	
  user	
  

I	
  was	
  part	
  of	
  something.	
  I	
  belonged.	
  
-­‐-­‐-­‐	
  a	
  developer	
  
…And Cut!
Agile	
  Tales	
  Walk-­‐through	
  (1/3)	
  
Setup	
  

Seng	
  	
  
(+Hook)	
  

Setup	
  
(ordinary	
  world)	
  

Character	
  
flaw	
  
(“naivety”)	
  

Inci<ng	
  
incident	
  
Agile	
  Tales	
  Walk-­‐through	
  (2/3)	
  	
  
Development	
  

Enter	
  special	
  
world	
  

Complica<on	
  

Dilemma	
  

Turning	
  point	
  	
  

Ac<on	
  /	
  
Resolu<on	
  

New	
  
complica<on	
  

(will	
  he	
  succeed?)	
  

Refusal	
  of	
  the	
  call	
  

Ac<on	
  /	
  	
  
Resolu<on	
  
Agile	
  Tales	
  Walk-­‐through	
  (3/3)	
  	
  
Resolu<on	
  

Drama<c	
  
ques<on	
  
(restated)	
  

Climax	
  

Adermath	
  

Theme	
  
How do you craft
your own story?
3	
  
Tame	
  	
  
Your	
  Story	
  
	
  
	
  
I used to rewrite a story ~30 times
Not anymore
I use a 7-steps process
Step 1: Research (Create a Data Dump)
Step 2: Prepare

Subject	
  
POV	
  

Listeners	
  

Ac<on	
  

Benefit	
  
Step 3: Fill and cluster content
Step 4: Identify Story Ideas
Reverse Benefits

(what,	
  how)	
  

Features	
  	
  
Steel	
  Nib	
  
Body	
  
Cap	
  
Blue	
  ink	
  
...	
  

(why,	
  WIIFY)	
  

Benefits	
  
Does	
  not	
  leak	
  
Provides	
  physical	
  pleasure	
  
Thoughts	
  flow	
  on	
  paper	
  
Can	
  write	
  beau<ful	
  poetry	
  
…	
  

(lead-­‐to	
  why)	
  

Reversed	
  Benefits	
  
Leaks	
  
Inflicts	
  physical	
  torture	
  
Thoughts	
  don’t	
  flow	
  on	
  paper	
  
Writes	
  terrible	
  poetry	
  
…	
  

E.g.:	
  Candidate	
  Scenario	
  1	
  
A	
  poet	
  struggles	
  to	
  leave	
  her	
  
mark	
  on	
  this	
  earth.	
  She	
  writes	
  
terrible	
  poetry,	
  her	
  thoughts	
  
don’t	
  flow	
  on	
  paper,	
  all	
  the	
  
pens	
  she	
  tries	
  are	
  physical	
  
torture	
  for	
  her	
  hand.	
  
Un<l	
  one	
  day…	
  
Step 5: Create a dramatic outline
Complication: Claudio fears public speaking
Development:
1. Claudio moves beyond bullet points
2. Claudio unleashes stories
3. Claudio tames stories
Resolution: Claudio conquers fear
Step 5. Dramatic outline II (saga)
Major Complication: Claudio fears public speaking
Semi-Major Complication: Claudio kills with PowerPoint
Development 1,2,3
Interlinked Complication: Spielberg challenges Claudio
Semi-Major Resolution: Claudio moves Beyond Bullet Points
Semi-Major Complication: Spielberg challenges Claudio
Development 1,2,3
Interlinked Complication: Stories consume Claudio
Semi-Major Resolution: Claudio embraces stories
Semi-Major Complication: Stories consume Claudio
Development 1,2,3
Semi-Major Resolution: Claudio tames stories
Interlinked Complication: Claudio fears public speaking
Semi-Major Complication: Claudio fears public speaking (restated)
Development 1. Claudio pursues emotion
Development 2. Claudio welcomes obstacles (carpe diem)
Development 3. Claudio finds own voice
Major Resolution: Claudio conquers fear
Final Thoughts
“

Be yourself.
Everyone else is
already taken.
--- Oscar Wilde
Thank	
  you!	
  
Claudio	
  Perrone	
  

claudio@agilesensei.com	
  
www.agilesensei.com	
  
www.a3thinker.com	
  
www.twiher.com/agilesensei	
  

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Crafting Outstanding Presentations - Storytelling Techniques

Editor's Notes

  1. Find a compelling dramatic story in which your area/product/technology plays a key role and structure your presentation around that story
  2. Corporate politics.Lack of shared values.Weak communication skills.These, and many others, are reasons why most IT projects fail.IT project success rate 1994: 15%IT project success rate 2004: 34%In 1994, 75% of projects failed to meet customer expectations, 30% never see the light of day. 50% are 200% over budget.Most projects are challenged on the basis of lack of “soft skills”, not hard skills.We tend to worry so much on our technical skills, that we tend to forget this “tiny aspect”. Our employers forget this too, so maybe this is a problem.
  3. How do you see the world around you?