June 2012 analytics brief

542 views

Published on

Published in: Travel, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
542
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Move to top, change to “Summary”; 3 or 4 bullet points of total performance; total platform increases
  • June 2012 analytics brief

    1. 1. Market Engagement Community of Practice Performance Brief As of June 2012
    2. 2. Quick Summary •YouTube views have increased •SlideShare views and downloads have increased •Opens and views of newsletter and update emails are up •Website activity increases with each new email and announcement1May 31, 2012
    3. 3. Snapshot of Platform Activity Resources Platforms Change Baseline As of June 2012Publications (edu.care.org) 268 documents 603documents 125%Videos (www.youtube.com) 0 videos 20videos 20Presentations (www.slideshare.net) 0 slideshows 26 slideshows 26 Members / Participants Engagement Channel Change Baseline As of June 2012SEADChat (groups.yahoo.com) 94 members 302 members 14%LinkedIn (www.linkedin.com) 0 members 27 members 27Webinars 0 Participants 10 participants 10 2 May 31, 2012
    4. 4. Snapshot of Views and Downloads Jan-June 2012 Platform/Page Views/DownloadsCapacity Corner* 463VC M&E page* 646YouTube channel 969 2,087 viewsSlideShare 70 downloads*Records kept since Feb. 10, 20123May 31, 2012
    5. 5. EDU Sharepoint Activity Feb 5 – May 36 160 140 120 100 80VIEWS 60 40 Capacity Corner 20 VC M&E 0 4 May 31, 2012 WEEK
    6. 6. Constant Contact Stats on Recent Emails TRENDS •Click through rates are UP •Open rates are UP •Both are above industry standards!5May 31, 2012
    7. 7. SlideShare Activity Jan-Mar 2012 Top 5 Presentations140120100 80 60 40 20 0 Downloads Market Analysis Progress on VSLAs and Reducing Microinsurance Views and VC Design Micro-Franchise Enterprise Poverty and and Savings Course Overview Pilot Development Promoting Groups (Ethiopia and Women Bangladesh) Empowerment through Market Development (Peru)6May 31, 2012
    8. 8. SlideShare Totals Views Downloads Shares Oct-Dec 2011 217 19 0 Jan-Mar 2012 648 30 7 Increase 199% 58% 77May 31, 2012
    9. 9. YouTube Views Total Views by Quarter 600 500 400 300 200 100 0 Q1 2011 Q2 2011 Q3 2011 Q4 2011Q1 = Jan-Mar Q1 2012Q2 = Apr-JunQ3 = Jul-Sep8May 31, 2012Q4 = Oct-Dec
    10. 10. YouTube Totals Period* Views Increase Q1 2011 36 Q2 2011 30 119% Q3 2011 79 Q4 2011 81 531% Q1 2012 511 *These are not CARE fiscal year quarters9May 31, 2012
    11. 11. YouTube Views by Country Q4 2011 Q1 2012 India United States United States India Uganda Mexico United Kingdom Sri Lanka Peru Ghana Ecuador Tanzania United Kingdom Spain Canada United Arab Emirates Other Canada10May 31, 2012
    12. 12. YouTube Traffic Sources Q1 2012 Traffic Sources Mobile apps and Direct traffic YouTube Search YouTube Suggested Video Google Search YouTube - Other External Website YouTube Channel Page Embedded Player11May 31, 2012

    ×