How to Select the Best Content Management System for your Website

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With so many gadgets, gizmos and "things that sparkle" on the market these days, it's become quite difficult to determine what works best for your organization's website. It is important that you are investing in a website that meets your functionality needs and not just your aesthetic wants. Join us for this free online webinar to learn more about:

1. What is a CMS and why you shouldn't build a website without one

2. Which CMS is right for you?

3. Detailed look at individual CMS' - WordPress, Drupal and Tendenci

4. What questions you need to ask yourself when looking for the right CMS

5. What is a realistic budget for each CMS

Published in: Technology
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How to Select the Best Content Management System for your Website

  1. 1. Content Management Systems Which one is right for you? Courtney Pemberton Schipul – The Web Marketing Company cpemberton@schipul.com 281.497.6567 x537
  2. 2. Today we will talk about:• What is a CMS?• Why a CMS will change your life• What options are out there? – an overview of WordPress, Drupal and Tendenci• What questions do you need to ask yourself• What is a realistic budget
  3. 3. What is a CMS?
  4. 4. According to Wikipedia…• A content management system (CMS) is a system providing a collection of procedures used to manage work flow in a collaborative environment. These procedures can be manual or computer-based. The procedures are designed to do the following: – Allow for a large number of people to contribute to and share stored data – Control access to data, based on user roles (defining which information users or user groups can view, edit, publish, etc.) – Aid in easy storage and retrieval of data – Control of data validity and compliance – Reduce repetitive duplicate input – Improve the ease of report writing – Improve communication between users
  5. 5. In other words…This guy issaving time
  6. 6. You don’t have to be one of these… Hi, we’re developers!
  7. 7. You don’t have to know this… <HTML>
  8. 8. And you won’t feel like this…
  9. 9. The WYSIWYG
  10. 10. So why invest in a CMS?• Let’s recap: – Saves you time – Easily update your website without having to be a developer or know html – It’s a collaborative effort because it’s so easy• But what else…
  11. 11. So why invest in a CMS?• “Ease of use changes behavior” – Dynamic and real – time content – Rich media – Search Engine Optimization• Position yourself as a thought leader
  12. 12. www.hitechelectric.com
  13. 13. So why invest in a CMS?• “Ease of use changes behavior” – Dynamic and real – time content – Rich media – Search Engine Optimization• Position yourself as a thought leader
  14. 14. www.cmcconstructionservices.com
  15. 15. So why invest in a CMS?• “Ease of use changes behavior” – Dynamic and real – time content – Rich media – Search Engine Optimization• Position yourself as a thought leader
  16. 16. Search Engine Optimization
  17. 17. So why invest in a CMS?• “Ease of use changes behavior” – Dynamic and real – time content – Rich media – Search Engine Optimization• Position yourself as a thought leader
  18. 18. www.saurageresearch.com
  19. 19. www.gnapartners.com/blog
  20. 20. With over 1200 CMS options out there,we will just focus on 3 today….1. WordPress: Used for websites with basic content updates like posts, pages and basic categorization; easily integrated2. Drupal: Necessary for custom functionality requirements and typically used for large, robust websites3. Tendenci: Best for organization and B2B websites that can utilize out-of-the-box functionality and modules; custom plug-ins available
  21. 21. Open-Source Options• WordPress and Drupal• Open – source: A main principle and practice of open-source software development is peer production by bartering and collaboration, with the end-product, source-material and documentation available at no cost to the public. - Wikipedia WordPress – 62.4% Drupal – 8.79% http://trends.builtwith.com/cms
  22. 22. WordPress• Used for websites with basic content updates like posts, pages and basic categorization; easily integrated
  23. 23. WordPress: Easy Install• GoDaddy’s One-click Install http://www.ehow.com/how_4791402_install-wordpress- godaddy-hosting-account.html
  24. 24. WordPress: Self sign-up• WordPress.com – Hosted by WordPress – Everything is taken care of: setup, upgrades, spam, backups, security, etc – Secure Dashboard – Content backed up automatically – Cannot upload a custom theme or modify the code – Can’t upload plugins• WordPress.org – Self-hosted – Upload themes and plugins – Complete control to change the code (technical skills recommended) – You are in charge of spam protection, upgrades and back-ups• More info: http://en.support.wordpress.com/com-vs-org/
  25. 25. WordPress: Easy Integration• Integrates with other softwares easily – Mail Chimp: http://wordpress.org/extend/plugins/mail chimp/ – Eventbrite: http://wordpress.org/extend/plugins/even tbrite-for-the-events-calendar/
  26. 26. WordPress: Blog and Website• Use WordPress to power your website and blog without having to setup two different websiteswww.stetsonassociates.com www.stetsonassociates.com/blog
  27. 27. WordPress: Templates• Thousands of template options out there, for example: – Themeforest – www.themeforest.net – Woothemes – www.woothemes.com
  28. 28. WordPress: Plug-ins• Extended functionality and access to over 18,000 plug-ins http://wordpress.org/extend/plugins/
  29. 29. Stores Rotator Shopping CartBlog
  30. 30. Things to think about…• Limited customization to plug-ins• Installing plug-ins will require a developer at some point• Permission levels are limited• Open-source is free, if you have the skill set
  31. 31. Drupal• Necessary for custom functionality requirements and typically used for large, robust websites• Let’s talk legos…
  32. 32. Drupal: Powers LARGE sites
  33. 33. Drupal: Powers LARGE sites
  34. 34. Drupal: Powers LARGE sites
  35. 35. Drupal: Passionate Community
  36. 36. Drupal: Infinitely Customizable• Over 6,000 modules available – Gmap - http://drupal.org/project/gmap – CiviCRM - http://drupal.org/project/civicrm – Ubercart - http://drupal.org/project/ubercart – Drupal API – complete customization For example – IKEA Houston’s Shopping Cart www.ikeahouston.com
  37. 37. Drupal: Creative Content • Contextual Contentwww.lockebryan.com/our-team
  38. 38. Drupal: Permissions• Granular Workflows for viewing content• Organic groups fosters collaboration www.fairwaysupply.com
  39. 39. Drupal: Self Sign-up• Drupal Gardens www.drupalgardens.com
  40. 40. Things to think about…• Drupal configuration is not easy if you are a non-developer (not a good out-of-the- box solution)• Functionality may become unsupported because it is community-driven• Open-source is free, if you have the skill set
  41. 41. Tendenci• Best for organization and B2B websites that can utilize out-of-the-box functionality and modules; custom plug-ins available
  42. 42. Tendenci: SAS• The goal of Software as a Service is to lower cost• Software that brings in more revenue for organizations• Hosted on the cloud (Amazon)
  43. 43. Tendenci: Out-of-the-box• Tendenci Core
  44. 44. Calendar Events[source of revenue] www.schipul.com/events
  45. 45. Job Board[source of revenue] www.prsahouston.org/jobs
  46. 46. Photo Albumswww.culintro.com/photos
  47. 47. Storieswww.discoverygreen.com
  48. 48. Business Directories[source of revenue]www.houstontech.org/directories
  49. 49. Articles/Press Releases www.milleroutdoortheatre.com/news
  50. 50. Tendenci: Membership Management
  51. 51. Tendenci – Newsletter Integration• Campaign Monitor www.campaignmonitor.com
  52. 52. Tendenci: Plug-ins• Flexible framework allows for custom plug-ins at a competitive cost – Ex. Videos gallery – Ex. Staff – Ex. Before and After Photo Gallery
  53. 53. Videos Gallerywww.thinkla.org/videos
  54. 54. Staffwww.schipul.com/staff
  55. 55. Before and After Photos www.austin-weston.com/before-after
  56. 56. Tendenci: Self Sign-up www.signup.tendenciapp.com
  57. 57. Things to think about…• Limited flexibility in hosting options – Higher security• Smaller community of developers
  58. 58. CMS Recap1. WordPress: Used for websites with basic content updates like posts, pages and basic categorization; easily integrated2. Drupal: Necessary for custom functionality requirements and typically used for large, robust websites3. Tendenci: Best for organization and B2B websites that can utilize out-of-the-box functionality and modules; custom plug-ins available
  59. 59. Budget• Budgets vary• Dependent on CMS• Dependent on complexity of your website• Ex. Schipul’s price range
  60. 60. Questions to ask1. What do I want my website to do? It’s all about the functionality and complexity of your website2. Where do you want your website hosted?3. What is your timeline?4. Who will be updating my website(s) and how many will need access?5. What is your budget?
  61. 61. Resources• Wordpress.com• Wordpress.org• Drupal.org• Drupalgradens.com• Tendenci.com• Signup.tendenciapp.com
  62. 62. Thank you! Call Me!Courtney PembertonBusiness Development Associate281.497.6567 x537cpemberton@schipul.comSchipul – The Web Marketing Companywww.schipul.comBlog.schipul.comTendenciwww.tendenci.comBlog.tendenci.com

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