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Pioneering Women Business Leaders

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WOMEN WHO WORK IN ACCOUNTING AND FINANCE
HAVE MANY INSPIRATIONAL STORIES TO TELL.
THEY FOUGHT A LONG BATTLE TO BE ALLOWED TO JOIN
PROFESSIONAL ACCOUNTING ORGANISATIONS, BUT THESE
DAYS WOMEN COMPRISE NEARLY HALF THE MEMBERSHIP
OF CPA AUSTRALIA AND ARE REPRESENTED IN THE
PARTNERS’ MEETINGS, BOARDROOMS AND THROUGHOUT
GOVERNMENT ORGANISATIONS.
MANY ARE KEEN TO SHARE THEIR STORIES TO PROVIDE
ENCOURAGEMENT TO YOUNGER WOMEN.
READ ON TO BE INSPIRED BY THESE FEMALE BUSINESS LEADERS.

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Pioneering Women Business Leaders

  1. 1. PIONEERING WOMEN BUSINESS LEADERS
  2. 2. WOMEN WHO WORK IN ACCOUNTING AND FINANCE HAVE MANY INSPIRATIONAL STORIES TO TELL. THEY FOUGHT A LONG BATTLE TO BE ALLOWED TO JOIN PROFESSIONAL ACCOUNTING ORGANISATIONS, BUT THESE DAYS WOMEN COMPRISE NEARLY HALF THE MEMBERSHIP OF CPA AUSTRALIA AND ARE REPRESENTED IN THE PARTNERS’ MEETINGS, BOARDROOMS AND THROUGHOUT GOVERNMENT ORGANISATIONS. MANY ARE KEEN TO SHARE THEIR STORIES TO PROVIDE ENCOURAGEMENT TO YOUNGER WOMEN. READ ON TO BE INSPIRED BY THESE FEMALE BUSINESS LEADERS.
  3. 3. Determined, smart women fought a successful battle to be recognised as accounting professionals. Arguments against women working as accountants included that they were taking the jobs of husbands, fathers and brothers and should stay at home, and that females were not mentally up to the work. Today, about half of CPA Australia’s members are women, but the profession deliberately excluded them in its early years. READ MORE THE LONG ROAD FOR AUSTRALIA’S FEMALE ACCOUNTANTS
  4. 4. The leadership track for women is still not as defined as it should be, but the glass ceiling can be broken. Women who have made partner have spoken openly about the partnership track, but their experiences have been anything but identical. While some say that certain qualities have no doubt helped them rise to the top of their professions, they admit that there’s no secret formula to being successful. What is common among these women is having a good support network, attributes such as perseverance and loyalty and perhaps most importantly, a corporate environment that enables them to balance leadership with family obligations. READ MORE THE ROAD TO PARTNER, FROM WOMEN WHO HAVE MADE IT.
  5. 5. THE AUSTRALIAN WOMAN. MEASURING FOR GOOGLE. READ MORE Karen Stocks FCPA is at the top of her game. She’s an Australian who is Google’s global head of measurement, based in California. “My role is to be a bridge between product and sales teams, to make sure we get clear feedback on what our customers need, relay that back to product, work on product prioritisation and then take that back to sales,” Stocks explains. “I get to be frontline with our business teams in understanding what our customers need, but then also have conversations with product and engineering around what it is that we need to build for the future.”
  6. 6. CFO FINDS HER CALLING IN. HELPING HOMELESS PEOPLE. Emma Young ASA is the CFO of an innovative start-up putting vans on the road equipped with washing machines and driers to launder clothes for some of Australia’s estimated 116,000 people experiencing homelessness. Young, who worked for News International as a finance analyst, says she’s found her calling. Walking the streets of London on a freezing night, she was confronted by the sight of a homeless person battling to survive the conditions. “It really hit me that I was going home to a warm bed and some people weren’t,” Young says. That night, she began looking for ways to help people down on their luck and started volunteering at a winter shelter for the homeless. READ MORE
  7. 7. THE LEADERSHIP CHALLENGE. IN FINANCE AND INSURANCE. READ MORE The finance and insurance industry has one of the highest representations of women in management. However, WGEA director Libby Lyons says it still has a long way to go. “The composition of women in the industry, broadly, is 55.4 per cent. There are more women working in the industry than men, and still we have only 38.5 per cent of women in management. There’s a fair bit of work to do there.” Lyons notes that 86 per cent of organisations in the finance and insurance industry have a flexible working policy in place.
  8. 8. IN A LEAGUE OF HER OWN: ANNA TANTAU CPA. READ MORE When Anna Tantau CPA contemplates the platform for her success in life and business, her mind always comes back to her parents: a father who emigrated to Australia and owned and operated a vineyard and a hard-working mother, who always had an equal say on family and financial issues. Tantau started out in administration and is now a senior manager at accounting firm SEIVA. “I must have had an affinity with numbers because I always ended up in the ledger machining pool. I found it interesting to see how the financial data was collected, verified and then used for various financial reporting purposes,” she says. “I don’t do anything unless I’m 100 per cent engaged. If it’s something that’s not interesting to me, I just wouldn’t sit through it – I’d resign or leave. If I’m involved, I’m going to give my honest thoughts.”
  9. 9. PENELOPE JAMES CPA. DRIVEN BY A NEED FOR CHANGE. READ MORE An urge to make a difference drew Penelope James CPA to Africa, where her accounting skills helped financial management and confidence. Her growing passion for social justice and concern for the environment has enabled her to give back to a permaculture research project in Kenya. “I knew it had to be Africa, which has historically been pillaged by the Western world,” James says. “It’s a place where a lot of work needs to be put in to have a safer world and I feel we need a more equitable distribution of resources. I’m an accountant by trade and training, but if we don’t look after our planet and environment, everything else we do is moot.”
  10. 10. To read more women in business stories, go to https://www.intheblack.com/ Job positions were accurate at the times these articles were published in INTHEBLACK
  11. 11. INTHEBLACK.COM

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