Social Media Strategies for Planning

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Social Media Strategies for Planning

  1. 1. Stakeholder InputAgenda Current Social Media Outreach Recommendations
  2. 2. Stakeholder input
  3. 3. 36% 16% Where professionals prefer to 12% engage 20% 9%Professionals Personal Use of Social Media
  4. 4. 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Facebook Twitter LinkedInStudents preferred engagement
  5. 5. Students want fun
  6. 6. APA’s currentsocial media success
  7. 7. Current outreachLinkedIn Highest membership, high degree of engagementFacebook Large membership, modest engagementGoogle+ 65 people have included APA in their circles, easy to add APA to your circle
  8. 8. YOUTUBE105 videos> 44,000 views217 subscribers
  9. 9. Current outreachFlickr APA NJ has 469 pictures postedPinterest New account with five boards
  10. 10. Current OutreachRemove Myspace and ningAdd Slideshare or other slidesharing presence
  11. 11. Social media strategy for the president of the APA
  12. 12. Engaging through videos
  13. 13. Recommendations for Student and Young Professional Engagement
  14. 14. Engaging studentsUniversity TweetsHost a YouTube ContestGrowing Skills at the Universityand State level
  15. 15. Engaging Young ProfessionalsTargeted Webcasts for NewProfessionalsEducational YouTube Series
  16. 16. Recommendations for theGreat Places of America Program
  17. 17. Great Places ProgramWikipediaPinterest & FlickrYelp & FoursquareTwitter

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