US Launch Recap                  November 2011
US Alumni AppEverTrue Alumni Mobile • Mobile Alumni Directory • Location-Based Alumni Directory • Mobile “Update” Submissi...
E-mail Marketing Campaign                            November 2011
0"                                  20"                                         40"                                       ...
US - Apple vs Android                    vs.  73%                               28%      Consistent with other EverTrue la...
iOS Snapshot               Key Stats                 • ~200 Users                 • ~850 profile                   views   ...
Android Snapshot                   Key Stats                     • ~70 Users                     • ~140 profile            ...
US Alumni Data Updates“Suggest an Update”  • Steady stream of alumni data updates - over 15 immediate updates  • Updates i...
Next Steps • US Feedback • Relative comparison of alumni engagement - mobile vs web? • EverTrue Product Roadmap - LinkedIn...
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Evertrue & us analytics review

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  • Evertrue & us analytics review

    1. 1. US Launch Recap November 2011
    2. 2. US Alumni AppEverTrue Alumni Mobile • Mobile Alumni Directory • Location-Based Alumni Directory • Mobile “Update” Submission • News, Events & Social Media • Blend of Native & HTML5Launched to alumni community in November November 2011
    3. 3. E-mail Marketing Campaign November 2011
    4. 4. 0" 20" 40" 60" 80" 100" 120" 140" 160" 180" 200" Fri,"Aug"26" Mon,"Aug"29" Thu,"Sep"01" Sun,"Sep"04" Wed,"Sep"07" Sat,"Sep"10" Tue,"Sep"13" Fri,"Sep"16" Mon,"Sep"19" Thu,"Sep"22" Sun,"Sep"25" Wed,"Sep"28" US Alumni App Sat,"Oct"01" Tue,"Oct"04" Fri,"Oct"07" Mon,"Oct"10" Thu,"Oct"13" Soft Launch to Alumni Board Sun,"Oct"16" Wed,"Oct"19" Sat,"Oct"22" Tue,"Oct"25" Fri,"Oct"28" Mon,"Oct"31" Thu,"Nov"03" Sun,"Nov"06" Wed,"Nov"09" ~260 immediate iOS downloads; 190 iOS / 70 Android Email Marketing LaunchedNovember 2011
    5. 5. US - Apple vs Android vs. 73% 28% Consistent with other EverTrue launches November 2011
    6. 6. iOS Snapshot Key Stats • ~200 Users • ~850 profile views • 17 minutes/ session • 1,000 sessions November 2011
    7. 7. Android Snapshot Key Stats • ~70 Users • ~140 profile views • 262 Sessions November 2011
    8. 8. US Alumni Data Updates“Suggest an Update” • Steady stream of alumni data updates - over 15 immediate updates • Updates include address change, phone numbers, e-mail addresses and career moves November 2011
    9. 9. Next Steps • US Feedback • Relative comparison of alumni engagement - mobile vs web? • EverTrue Product Roadmap - LinkedIn integration • Future Marketing Efforts • CASE/NAIS Meetup? November 2011

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