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NYU: One University. One Logo.

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Overview of the changes made to the NYU visual identity, including central administration and schools.

Published in: Design
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NYU: One University. One Logo.

  1. 1. 470,000Alumni 48,000Students 9,000Employees 3,100Full-Time Faculty 2,500Courses 130Countries Represented 18Schools 11Study Away Sites 3Campuses (New York City, Abu Dhabi, Shanghai)
  2. 2. 1One University One Logo
  3. 3. Our logo is the visual symbol to the outside world of who we are and what we stand for. Protecting it should be a priority.
  4. 4. Hi. Nice to meet you. DOES THIS LOOK LIKE A UNIFIED UNIVERSITY?
  5. 5. ATRAD ITION OF S ERVICE NYU WE DISCOVERED HUNDREDS OF VARIATIONS OF OUR LOGO.
  6. 6. Why does this matter?
  7. 7. We are in global competition to attract the best students, faculty, and employees.
  8. 8. A consistent and coordinated visual identity is more easily recognized worldwide.
  9. 9. And when our efforts are coordinated university-wide, it adds to each unit’s value while reinforcing the collective value of the institution.
  10. 10. In today’s environment, each one of these inconsistencies is captured, broadcast far and wide and linger out there for all eternity. An organization that doesn’t care about its brand sends an implicit message that it doesn’t care about its customers. “6 WAYS TO SCREW UP A BRAND,” by Peter Leeds Branding Magazine | October 11, 2012
  11. 11. Schools
  12. 12. EACH SCHOOL HAD A DIFFERENT LOGO.
  13. 13. STEINHARDT ARTS & SCIENCE
  14. 14. Central Administration
  15. 15. NYUStudentResourceCenter
  16. 16. Center for Multicultural Education and Programs
  17. 17. Student Health Center
  18. 18. Moses Center for Students with Disabilities
  19. 19. DAVID VOGELSANG Executive Director Student Resource Center 60 Washington Square South, Room 210 New York, NY 10012 P: 212 998 4955 F: 212 995 4305 dv1@nyu.edu www.nyu.edu/src
  20. 20. Guides
  21. 21. NYU IDENTITY NYU IDENTITY NYU IDENTITY NYU IDENTITY No 2 No 3 No 4No 1 LOGO BASICS LANGUAGE GUIDE DESIGN GUIDE SOCIAL MEDIA
  22. 22. NYU IDENTITY LOGO BASICS No 1
  23. 23. ATRAD ITION OF S ERVICE NYU
  24. 24. ATRAD ITION OF S ERVICE NYU
  25. 25. LONG LOGO (Traditional logo for more-formal uses) SHORT LOGO (Primary logo that is contemporary and versatile) STACKED LOGO (Compact logo, great for small spaces and large places, like the NYU flag)
  26. 26. PRIMARY COLOR PRIMARY USE NYU Violet PMS: 2597 CMYK: C85 M100 Y0 K0 RGB: R87 G6 B140 HEX: 57068c
  27. 27. MINIMUM SIZES CLEAR SPACE Print Digital (web, mobile, tablet, video) 0.25” 30 pixels 1/2 X 1/2 X 1/2X 1/2X X
  28. 28. USE THE ENTIRE LOGO DO NOT CHANGE THE LOGO LOGO Logomark Logotype Department of Finance
  29. 29. USE THE LOGO THIS WAY DO NOT USE THE LOGO THIS WAY
  30. 30. DO USE THE LOGO IN THIS WAY DO NOT USE THE LOGO THIS WAY DEPARTMENT NAME OR INITIATIVE CAN GO HERE Title of Publication DEPARTMENT NAME OR INITIATIVE CAN GO HERE Title of Publication DEPARTMENT NAME OR INITIATIVE CAN GO HERE Title of Publication DEPARTMENT NAME OR INITIATIVE CAN GO HERE is proud to announce Use top/bottom, left/right positioning to communicate hierarchy or organizational structure. Do not make the logo the most dominant image on the page, and do not use it in a sentence.
  31. 31. DO NOT CREATE NEW LOGOS 1. A new logo has no inherent value for your audience. The NYU logo and the brand it represents are trusted—which your unit can immediately benefit from. 2. A new logo contributes to the already cluttered visual landscape. Your audience doesn’t have the time to decipher what a new logo means. 3. Most units—unlike large corporations—do not have the financial resources to effectively promote a new logo.
  32. 32. CUSP | DENTISTRY | GALLATIN | GRADUATE SCHOOL OF ARTS & SCIENCE NURSING | POLYTECHNIC SCHOOL OF ENGINEERING | SILVER | STERN | WAGNER
  33. 33. NYU Wagner
  34. 34. 1 wagner.nyu.edu/executivempa MANAGEMENT AND LEADERSHIP FOR TODAY’S GLOBAL PUBLIC SERVICE PROFESSIONALS NYU WAGNER EMPA STUDENTS: EXECUTIVE MASTER OF PUBLIC ADMINISTRATION 2013 Robert F. Wagner Graduate School of Public Service 1 wagner.nyu.edu/careers OFFICE OF CAREER SERVICES CAREER SERVICES: VETERANS Robert F. Wagner Graduate School of Public Service Helping you plan your civilian career. Robert F. Wagner Graduate School of Public Service
  35. 35. NYU Tisch
  36. 36. NYU Leadership Initiative
  37. 37. Leadership is the capacity to translate vision into reality. #nyuleaders NYU LEADERSHIP INITIATIVE #nyuleaders Jane Smithtown At what age did you first experience leadership? Name Email (if we don’t have it) I would like learn more about becoming a student leader with NYU Leadership Initiative Leadership is the capacity to translate vision into reality.NYU LEADERSHIP INITIATIVE #nyuleaders Sign-in/ Programs #nyuleaders Registration Easel, sign-in, name tag
  38. 38. Student Resource Center
  39. 39. Student Resource Center WHATCANTHE STUDENTRESOURCE CENTERDOFORME? NYUStudentResourceCenter Student Resource Center WHATCANTHE STUDENTRESOURCE CENTERDOFORME?
  40. 40. WHATCANTHE STUDENTRESOURCE CENTERDOFORME?
  41. 41. Facilities & Construction Management
  42. 42. PLEASE PARDON OUR APPEARANCE WHILE WE UPGRADE OUR FACILITY If you have any questions or concerns, please call the NYU Client Services Center at 212-998-1001 or email them at contactcsc@nyu.edu We apologize for any inconvenience. NYUFCM A Division of NYU Operations Please pardon our appearance while we upgrade our facility. Maintenance Upgrade To report any concerns, please call FCM Client Support Center at 212-998-1001 or email contactcsc@nyu.edu. We apologize for any inconvenience.
  43. 43. PLEASE PARDON OUR APPEARANCE WHILE WE UPGRADE OUR FACILITY If you have any questions or concerns, please call the NYU Client Services Center at 212-998-1001 or email them at contactcsc@nyu.edu We apologize for any inconvenience. NYUFCM A Division of NYU Operations FCM Client Support Center at 212-998-1001 or email contactcsc@nyu.edu. We apologize for any inconvenience.
  44. 44. To learn more: www.nyu.edu/sustainability/recessmode/ Questions? Contact FCM Client Services Center Phone: (212) 998-1001 Email: fcm.helpdesk@nyu.edu Recess Equipment Schedules A Collaboration to Save Energy What happens during Recess Mode? NYU modifies building systems schedule, elevators and lighting during recess periods to save energy. What to expect: Thanks for your cooperation Redundant elevators will be shut down. SORRY IF THERE IS A LONGER WAIT! Lighting will be reduced in ways that will not impact work productivity or safety. TRY USING TASK LIGHTING OR NATURAL LIGHT INSTEAD! Unused spaces will not be air conditioned. To save energy, building systems are reduced during recess. Recess Notice Energy Savings Plan What can you expect? Redundant elevators will be shut down Lighting will be reduced in low traffic areas Unused spaces will not be air conditioned To report any concerns, please call FCM Client Support Center at 212-998-1001 or email contactcsc@nyu.edu. This is a joint project by the Office of Sustainability and Facilities and Construction Management. We apologize for any inconvenience.
  45. 45. To learn more: www.nyu.edu/sustainability/recessmode/ Questions? Contact FCM Client Services Center Phone: (212) 998-1001 Email: fcm.helpdesk@nyu.edu Recess Equipment Schedules A Collaboration to Save Energy What happens during Recess Mode? NYU modifies building systems schedule, elevators and lighting during recess periods to save energy. What to expect: Thanks for your cooperation Redundant elevators will be shut down. SORRY IF THERE IS A LONGER WAIT! Lighting will be reduced in ways that will not impact work productivity or safety. TRY USING TASK LIGHTING OR NATURAL LIGHT INSTEAD! Unused spaces will not be air conditioned. To save energy, building systems are reduced during recess. What can you expect? Redundant elevators will be shut down Lighting will be reduced in low traffic areas Unused spaces will not be air conditioned To report any concerns, please call FCM Client Support Center at 212-998-1001 or email contactcsc@nyu.edu. This is a joint project by the Office of Sustainability and Facilities and Construction Management. We apologize for any inconvenience.
  46. 46. To learn more: www.nyu.edu/sustainability/recessmode/ Questions? Contact FCM Client Services Center Phone: (212) 998-1001 Email: fcm.helpdesk@nyu.edu Recess Equipment Schedules A Collaboration to Save Energy What happens during Recess Mode? NYU modifies building systems schedule, elevators and lighting during recess periods to save energy. What to expect: Thanks for your cooperation Redundant elevators will be shut down. SORRY IF THERE IS A LONGER WAIT! Lighting will be reduced in ways that will not impact work productivity or safety. TRY USING TASK LIGHTING OR NATURAL LIGHT INSTEAD! Unused spaces will not be air conditioned. during recess. What can you expect? Redundant elevators will be shut down Lighting will be reduced in low traffic areas Unused spaces will not be air conditioned To report any concerns, please call FCM Client Support Center at 212-998-1001 or email contactcsc@nyu.edu. This is a joint project by the Office of Sustainability and Facilities and Construction Management. We apologize for any inconvenience.
  47. 47. Office of Sustainability
  48. 48. For more information | sustainability@nyu.edu | nyu.edu/sustainability ReminderEfforts like these have helped NYU cut energy use by 30%. Join us this year and let’s save 50% by 2017. 50% Reduction Before you leave for break please do the following: AWAY ON BREAK Unplug all electronics and turn off computers Set thermostat to 55o F Close windows Turn off lights
  49. 49. Go Online Daily at nyu.edu/unplugged to see how your hall is doing . Win Free Concert Tickets! The winning residence hall receives FREE concert tickets! Artist will be announced February 14th. Unplug February 1-28 Join NYU’s residence hall challenge to reduce energy use. WHATEVER YOU DO ADMIT ONE 10 energy saving tips you can do today to help your residence hall save energy. Join the conversation. Twitter: @nyugreen or #nyuunplugged. Facebook: NYUSustainability. 1 2 3 4 5 6 7 8 9 10 Plug your computer, printer, radio, etc. into a power strip and turn off the strip when not in use Turn off lights when you leave the room Use CFL or LED light bulbs (free CFLs are available at your resource desk) Set your thermostat to 68 degrees in winter Close windows when heat or A/C is on Take the stairs Use daylight (instead of artificial light) when possible Time your shower. 5 minute showers can save a lot of energy heating hot water Wash full loads of clothes in cold water Help us. If you see energy waste, put a work order in to fix the problem at www.nyu.edu/fcm/workrequestform Did you know... More than 1,014,750 kWh are used annually in NYU’s residence halls by TVs, stereos, printers, and microwaves that are plugged in but not being used? How much is that? Enough for the freshman class (over 4,000 students) to microwave Easy Mac 3 times a day for the next 3 years Every undergraduate student (over 22,000 students) could watch all 4 seasons of Game of Thrones 77 times or MAC AND CHEESE
  50. 50. Center for Multicultural Education and Programs
  51. 51. Center for Multicultural Education and Programs
  52. 52. Student Activities
  53. 53. The NYU Programs Board proudly supports this program
  54. 54. The NYU Programs Board proudly supports this program
  55. 55. Welcome Day
  56. 56. Welcometo WeinsteinHall STOP DROP AND GOTo help keep things moving along heed these three simple words. Stop. When stopping to unload, do not leave your car unattended at any time. Drop. Remove all luggage from your car to the curb. Carts will be made available to transport luggage to your room. Go. Proceed to a parking garage indicated on the enclosed map.
  57. 57. Next Steps
  58. 58. Get the kit File Usage Logo Basics Templates Word Powerpoint Logos eps jpg png
  59. 59. Communications Audit • Collect all current communications (print, digital) • Review them for visual consistency (logo, color) • Analyze them for effectiveness (simplify) • Develop a creative brief (audience, purpose, goals) A communications audit is a good opportunity to take a fresh look at pieces that may have been recycled through the years. Ask yourself if they match the current goals of the University and your unit and are still necessary.
  60. 60. Support is available urpa.styleguide@nyu.edu mark.courtney@nyu.edu Google Group: NYU Identity

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