ITV is a commercial public service TV network in the UK. It was launched in 1955 as
independent television. It is the oldest commercial network in the UK. Since the
Broadcasting Act 1990 ITV’s legal name has been Channel 3.
There are 7 current ITV channels, ITV, ITV2 ITV3, ITV4, ITV HD, CITV and The Store.
The target demographic for ITV is: Both males and females aged 40+. They would either
be in a full time job or retired with an income of around £150 a week. Ideally the people
who watch ITV would be married with either teenage children or children that have left
The psychographic for ITV is: the resigned. These are people who are nostalgic and like
tradition, this can be seen in what they view whilst the watch ITV and the other ITV
Murderland is a three-part British television series created by David Pirie and directed by Catherine
SummaryMurderland poses the question of tragedy and curiosity - can one move on from horrible and
unexplained events that one experiences as a child, and grow up to make a new life? Or will peace
come only once the truth is known? Murderland tells of the mystery surrounding a traumatic murder, as
seen from the perspective of the three primary characters. Carrie, the daughter of the murdered
woman, Douglas Hain, the detective in charge of the investigation, and Sally the murder victim all have
their story to tell. Haunted by her mother’s murder when she was a child, Carrie seeks to uncover the
truth so that she can move on with her life. As the investigation unfolds, Carrie’s yearning to discover
who murdered her mother grows more intense, bringing her closer to the detective working the case.
ITV 2 Show
The Vampire Diaries (2009-)
Summary: The vampire brothers Damon and Stefan Salvatore, eternal adolescents, having been
leading 'normal' lives, hiding their bloodthirsty condition, for centuries, moving on before their nonaging is noticed. They are back in the Virginia town where they became vampires. Stefan is noble,
denying himself blood to avoid killing, and tries to control his evil brother Damon. Stefan falls in love
with schoolgirl Elena, whose best friend is a witch, like her grandma.
Press release for S05E08 http://www.spoilertv.com/2013/10/the-vampire-diaries-episode508-dead_31.html
Fox is a television channel in the UK and Ireland, owned by Fox International and was
launched on 12th January 2004.
The target demographic of Fox is both men and women aged between 18 and 35 years
old. Their occupation would ideally have them being either a student or being in full time
employment. Their income would be roughly £100 + a week. They will either be in a
relationship/married/single and will possibly have children.
The psychographic for Fox UK is: stugglers. These are people who feel like they can live
in the moment, which can fit in with the targeted age range, though other can see them
as losers and wasters. They need to be seeing and doing things. Their escapism is for
them to be able to switch off from their everyday life and sit back and watch film or TV.
Fox UK Show
American Horror Story (2011-)
American Horror Story: Coven is the third season of the FX horror anthology television
series, American Horror Story.
Summary - It's been around 300 years since the Salem witch trials. Those who remain are almost
extinct and in danger once again. A school has opened in New Orleans to teach young witches how to
protect themselves. The long-absent Supreme, Fiona (Jessica Lange), arrives to ensure the safety of
the coven and their secrets. Fiona's daughter, Cordelia (Sarah Paulson), teaches at the school. Events
reveal a long-held rivalry between the witches of Salem and the Voodoo practitioners of New
Orleans, as well as a historic grudge between Voodoo Queen Marie Laveau (Angela Bassett) and
socialite serial killer Delphine LaLaurie (Kathy Bates). The primary theme of the season is oppression;
specifically, the oppression of marginalized groups. Other themes include
witchcraft, Voodoo, racism, and family, such as the relationships between mothers and daughters. The
season is set primarily in modern day and includes flashbacks to the 1830s.
Fox TV Show
NCIS: Naval Criminal Investigative Service (2003-)
Summary: Special Agent Leroy Jethro Gibbs is the leader of a team of special agents belonging to the
NCIS (Naval Criminal Investigative Service) Major Case Response Team. Gibbs, a former Marine, is a
tough investigator and a highly skilled interrogator who relies on his gut instinct as much as evidence.
Gibbs' second in command is Senior Field Agent Tony DiNozzo, a womanizing, movie-quoting former
Baltimore Homicide Detective, who despite being the class clown always gets the job done. The team
also consists of probationary field agent Ziva David, a former Mossad officer who is a skilled fighter, as
well as Junior Field Agent Timothy McGee, a computer-savvy agent often mocked by DiNozzo.
Assisting them are Abby Sciuto, the energetic-but-Goth lab tech who is like a daughter to Gibbs, and
Dr. Donald Mallard, nicknamed Ducky, the eccentric medical examiner full of unusual stories. This
team of elite agents, based in Washington, D.C., solve criminal cases involving Marine and Navy
BBC Television is a service of the British Broadcasting Corporation. There are either
current BBC channels, BBC one HD, BBC TWO HD, BBC three, BBC four, BBC
News, BBC Parliament, CBBC and CBEEBIES. The last two are channels designated to
The target demographic for BBC is: both males and females aged 3 + as the TV shows
which are shown on the different channels can include shows both suitable for older and
younger generations. The occupation for these people would be school
children, students, people in part time employment and people in full time employment.
The psychographic for BBC is mainstreamers. These are people who have a daily routine
and look for what they know and trust.
Summary - Far from home, Jason washes up on the shores of the ancient and
mysterious city of Atlantis.
Press release: http://www.bbc.co.uk/mediacentre/mediapacks/atlantis/
The White Queen (2013)
Summary- Three different, yet equally relentless women vie for the throne in 15th
Press release - http://www.bbc.co.uk/mediacentre/mediapacks/whitequeen/