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Your Ultimate Website checklist

  1. Your WordPress Website Checklist Courtney Engle Robertson
  2. Logins, Passwords, and Sharing Gmail with clients All accounts created are tied to that shared account
  3. WordPress Tools
  4. Accessibility
  5. Basic User Interface Identity Company logo is prominently placed Tagline makes company's purpose clear Home-page is digestible in 5 seconds Clear path to company information Clear path to contact information Custom Favicon Site has custom not-found/404 page Social media and email opt-in prominently displayed Navigation Main navigation is easily identifiable Navigation labels are clear & concise Number of buttons/links is reasonable Company logo is linked to home-page Links are consistent & easy to identify Site search is easy to access Sitemap Breadcrumbs Content Major headings are clear & descriptive Critical content is above the "fold" Styles & colors are consistent Emphasis (bold, etc.) is used sparingly Ads & pop-ups are unobtrusive Main copy is concise & explanatory URLs are meaningful & user- friendly HTML page titles are explanatory Spelling & grammar Capitalization consistency Tense/style of writing Check how pages print
  6. Check Browsers
  7. Accessibility Checker
  8. Link Titles JAWS and other screen readers no “CLICK HERE” ml401/struct/links.html# h-12.1
  9. Image Alt Tags <img alt="YOUR IMAGE ALT TEXT" src="image source link”/> Matters for SEO as well search engines see the ALT Applies for other media as well Default text for Pinterest captions. Use hashtags.
  10. Post Categories & Tags Helpful when providing navigation to posts of same topic or media
  11. Post Categories & Tags Not exactly meta keywords (but can be done via Yoast WP SEO) Helpful when users search your site More specific
  12. Excerpts Displays on your site
  13. Featured Image Displays on your site and social media sharing -thumbnail-plus/ e-featured-image/
  14. Featured Image Displays on your site and social media sharing -thumbnail-plus/ e-featured-image/
  15. Yoast SEO
  16. Mobile
  17. What Do You Need? Responsive: full site scales for thumb browsing Mobile stand alone site: Might be full site or only a few key pages Mobile Landing Page: like any other landing page but optimized for mobile. Distraction free, limited navigation App - do something beyond the scope of loading your website in a mobile browser
  18. Mobile Solutions Look for mobile responsive theme frameworks (some Genesis themes are, I like Headway). WP Touch Pro - finally and highly customizable Jetpack - ok for free and basic needs Apps:
  19. Test Your Website
  20. Image Compression - compress image data Enable Photon in Jetpack Save as jpg maximum progressive Also use SVG
  21. Click to Call/SMS <a href=“tel:[PHONE-NUMBER]">[PHONE- NUMBER]</a> Use International Code ALWAYS <a href=“tel:+1-555-867-5309“>555-867-5309</a> SMS: <a href="sms:[PHONE- NUMBER]?body=[MESSAGE]">[PHONE- NUMBER]</a>
  22. Click to Navigate Make your address link to Google Maps
  23. Social Sharing •
  24. Measuring Traffic
  25. Google Analytics • • How people are moving around on your website
  26. Google Analytics Admin, Property, Tracking Info, Tracking Code UA-XXXXX-XX
  27. Tracking via Plugin or Theme? Keep amount of plugins low vs. when themes change loosing settings. Your choice, just know where it is. gle-analyticator/
  28. Google Webmaster Tools
  29. Google Webmaster Tools Meta value to claim Theme scripts area OR WordPress SEO by Yoast OR ess-seo/ Google Publisher publisher/
  30. Google Webmaster Tools
  31. Setting Your Address Settings —> General
  32. Bing Webmaster Tools
  33. Google Structured Data (must compare with anything but top level domain)
  34. Google Publisher
  35. Google & Bing Places
  36. Facebook Insights
  37. Pinterest Analytics
  38. AddThis /smart-layers
  39. WordPress (Jetpack) Site Stats com-stats/ Uses your account
  40. Markup & Snippets
  41. Schema Lots of types: ull.html com/webmasters/answe r/1211158?hl=en
  42. Schema data?hl=en&siteUrl=
  43. Schema (also works for emails —> events, reservations, etc.)
  44. Schema Plugins one-schemaorg-rich-snippets/ events-calendar/ and customer-reviews/
  45. Ecommerce mmerce/ or mmerce/
  46. Facebook OG g/
  47. Pinterest Rich Pins validator/
  48. Social Media Optimization
  49. Yoast SEO on Posts Always fill it out Review your score
  50. Performance, Backups, & Security
  51. Site Speed (mobile)
  52. Other Performance Issues
  53. Broken Link Checker
  54. Domain Rank ose/
  55. Duplicate Content
  56. Scan for Viruses
  57. Backups Content Full site (including media, themes, etc) backup-to-dropbox
  58. Database Clean up post revisions, spam/unapproved native comments, unused plugins or themes, empty trash optimize/
  59. Cache total-cache/
  60. CDN ms/wordpress-cdn/ ers-guide/why-you-need-a-cdn-for- your-wordpress-blog- infographic/?display=wide