Warren East's presentation

595 views

Published on

Warren East's presentation at the Cambridge Phenomenon Conference

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
595
On SlideShare
0
From Embeds
0
Number of Embeds
26
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Rather than asking a partner to pay for the full cost of IP development, the ARM core business model allows risk sharing and provides an incentive for ARM to help a partner get to volume.
  • Warren East's presentation

    1. 1. 1 1 1 20 years of ARM Warren East October 2010
    2. 2. 2
    3. 3. 3 Multiple Opportunities in Every Room Smart Grid: Managing demand Smart Meter Smart Electrical Car & Connection Micro Energy Generation Energy Information Displays Home Micro- Grid Auto Standby Systems Smart Lighting Smart Appliances Plus Fabric, Physical IP and Development tools
    4. 4. 4  ARM Powered Control4 Suite Systems  4,300 guest rooms with touch & TV control  Door locks to Drapes, Audio Visual  Lighting and HVAC  Mini bar and guest services  Zigbee mesh of over 85,000 devices forming distributed antenna system of over 14 million square feet of coverage Ubiquitous ARM Powered Environment
    5. 5. 5 1mm3 Systems A CB 8.75mm3 system 2 x solar cell 0.18µm CMOS Cortex™-M3 near-threshold 12µAh Li-ion battery Cortex-M0; 65¢ University of Michigan University of Michigan Imager and Timer 130nm Cortex-M0 +16KB RAM 65nm UWB Radio 2mm antenna 10 kB Retention RAM 180um ~3fW/bit Cymbet® battery Wireless Sensor Network
    6. 6. 6 World’s Biggest ARM Computer? 4200 ARM powered Neutrino Detector Work supported by the National Science Foundation and University of Wisconsin-Madison 2.5km 70 bore holes 2.5km deep 60 detectors per string starting 1.5km down 1km3 of active telescope 1km
    7. 7. 7 From 1mm3 to 1km3 The Architecture for the Digital World 1mm3 1km3 2mm 0.7mm 1.2mm 0.35m m 10¢ $1000 Mobile Embedded Consumer Mobile Computing Server Enterprise PC Home HPC
    8. 8. 8 Huge range of applications Energy Efficient Appliances IR Fire Detector Intelligent Vending Tele-parking Utility Meters Exercise Machines Equipment Adopting 32-bit ARM Microcontrollers Intelligent toys
    9. 9. 9 It’s prolific 1998 2010 2020 cores accumulated to date cores accumulated after next 10 yrs
    10. 10. 10 25 years of consistent technology
    11. 11. 11 ARM The Low-Power Solution Company ARM founded 27/11/1990 (Day 21 SWOT)
    12. 12. 12 ARM Core Standard Business Model ARM licenses Partner Partner develops SoC Licence fee covers proportion of development costs Royalty shares by rewarding success. Business Development / Segment Marketing Licence royalty ARM Partner/ OEM OEM Customer
    13. 13. 13 Business Model ARM licenses Partner Partner develops SoC Licence fee covers proportion of development costs Royalty shares by rewarding success. Business Development / Segment Marketing Licence royalty ARM Partner/ OEM OEM Customer
    14. 14. 14 Vision from the beginning
    15. 15. 15 Enduring culture
    16. 16. 16 Luck Copyright: Divbyzero – Adam Oberman
    17. 17. 17 Luck  Consistently taking advantage of current position and developing an advantageous position for the future Making our own luck Image source: Free-download-blog.com
    18. 18. 18  Spin-out of ARM’s Vector Signal Processor (Ardbeg) IP and team  Initial funding from ARM  Experienced wireless team (ex-TTPCom)  Cambridge and Leuven (Belgium)  Unique combination of processor and modem expertise Looking forward: Cognovo – history repeats
    19. 19. 19 Looking forward
    20. 20. 20 Observations Sustainable lead Sharing risk and rewards Nurturing ecosystem Strong culture & values Making your own luck Eye on the future

    ×