Cathy Scott Presentation Bfas

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Cathy Scott Presentation Bfas

  1. 1. Network Volunteer News Writers’ Meeting Wednesday, March 17, 2010 Hosted by: Denise LeBeau & Jennifer Hayes
  2. 2. Cathy Scott … Best Friends Staff Writer, Author & Social Media Junkie
  3. 3. Branding: Be Consistent <ul><li>CathyScott.com </li></ul><ul><li>CathyScott.blogspot.com </li></ul><ul><li>Twitter.com/CathyScott </li></ul><ul><li>Linkedin.com/in/cathyscott </li></ul><ul><li>myspace.com/cathyscott3 </li></ul><ul><li>[email_address] </li></ul><ul><li>[email_address] </li></ul><ul><li>Facebook.com/CathyScott10 </li></ul><ul><li>Be picky about your avatar </li></ul>
  4. 5. How I got started on Twitter: Hammertime
  5. 6. Tweeting a Book
  6. 7. Tweeting Events & Causes: for example, Ali MacGraw for book signing
  7. 8. Saving Bella on Twitter <ul><li>“ URGENT: Very Small Spayed Female Chihuahua Needs Rescue/Adoption” </li></ul>
  8. 9. A boy and his pig <ul><li>Going viral: </li></ul><ul><li>Splashing new media </li></ul><ul><li>to right a wrong. </li></ul>Anthony & Loopey
  9. 10. Do’s and Don’ts (or Twittetiquette) <ul><li>Be professional; remember, everyone can hear you </li></ul><ul><li>Keep politics to yourself </li></ul><ul><li>Be personal but to a point </li></ul><ul><li>Be subtle (not too cheesy) </li></ul><ul><li>The “who cares” factor </li></ul><ul><li>Don’t over-market </li></ul>
  10. 11. Tips <ul><li>Use hashtags (eg, #pets, #fb, #li) </li></ul><ul><li>Retweet often (RT) </li></ul><ul><li>Connect Twitter to Facebook, LinkedIn, MySpace, etc. </li></ul><ul><li>RSS feed </li></ul><ul><li>It's all about connectivity </li></ul>
  11. 12. Most of all, Have Fun! And don’t forget to follow @SocialMediaDog, @BFNetwork & @BFAS
  12. 13. News Writer Updates <ul><li>Cheri Moon to Network Charities/ </li></ul><ul><li>Jennifer Hayes back </li></ul><ul><li>Send questions/front page submissions to jenniferh@bestfriends.org </li></ul><ul><li>Sign up to receive BFNV group alerts </li></ul><ul><li>Remember to report your volunteer hours </li></ul><ul><li>Upcoming news writer meetings: </li></ul><ul><ul><li>Editorial training: April 20 </li></ul></ul><ul><ul><li>Monthly news writer call: April 21 </li></ul></ul><ul><li>THANK YOU! </li></ul>

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