Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Midterm Question 1

490 views

Published on

Check out my response presentation to Question 1.

  • Be the first to comment

  • Be the first to like this

Midterm Question 1

  1. 1. PR 2.0 By CarlyOstroff<br />http://humberpr.ning.com/profile/CarlyOstroff<br />
  2. 2. PR 2.0<br />According to Deirdre Breakenridge<br />“Public relations has a damaged reputation.”<br />
  3. 3. Yet a change is upon us…<br />
  4. 4. We can reestablish credibility with 2.0 platforms<br />Social Media<br />
  5. 5. A new breed of Web savvy PR professionals have been born.<br />
  6. 6. With PR 2.0, brands converse directly with their customers in niche Web communities.<br />
  7. 7. PR 2.0 puts the “public” back in public relations. <br />
  8. 8. Web 2.0 works with PR to create:<br />These tools include:<br />Acollaborative environment <br />Online conversations<br />Easy access to useful information <br />Direct communication<br />RSS<br />Social networking<br />Blogs<br />Podcasting <br />Streaming video<br />
  9. 9. Here’s what I think…<br />PR 2.0 Rocks!<br />
  10. 10. PR 2.0 enables PR professionals to reach mass niche markets with just a click of a button.<br />
  11. 11. PR 2.0 professionals must be proactive in interactive consumer engagement.<br />
  12. 12. 2.0 PR professionals must create working relationships with bloggers. <br />
  13. 13. Direct dialogue between consumers + corporations=Trusted brands<br />
  14. 14. Social media makes consumer feedback instantaneous.<br />PR professionals can respond immediately to consumer comments, questions and concerns .<br />
  15. 15. PR 2.0 professionals can depend on social media to have focus groups right at their fingertips.<br />
  16. 16. PR 2.0 professionals who create an online presence for their brand, create content to be shared for greater online awareness.<br />
  17. 17. With instant sharing potential, it is the responsibility of PR professionals to ensure information is credible to avoid widespread inaccuracies.<br />
  18. 18. 2.0 platforms have created a reactive version of PR. Professionals must be ready.<br />
  19. 19. Most importantly Marshall McLuhan thinks social media is cool!<br />Cool media requires active participation.<br />
  20. 20. Now its time to get started:Click the following icons to connect with these social media applications. <br />
  21. 21. Watch this video to understand the corporate success potential of social media.c<br />

×