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Carly Ostroff’s Vritual Stylist Brand Plan


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Carly Ostroff’s Vritual Stylist Brand Plan

  1. 1. CarlyOstroff’s Personal Brand<br />BRAND CAMP<br />
  2. 2. GOAL<br />It is with my flare for fashion, and my zeal for writing, that I aspire to take the online fashion world by storm as a virtual stylist.<br />
  3. 3. WARNING<br />It’s time for Rachel Zoe to move over because there is a new stylist in town. <br />
  4. 4. WHAT IS A VIRTUAL STYLIST?<br />As a virtual stylist, I will bring the best in contemporary wear outfit options directly to your computer screen. <br />
  5. 5. I will visit hot spot stores from Toronto to New York and Chicago, and take snapshots of all must-have items. <br />
  6. 6. Through my social media applications, I will recommend daily fashion styling options available now in stores that my subscribers should simply not live without. <br />Need to have it!<br />
  7. 7. OBJECTIVES<br />To receive sponsorship from the contemporary brands I endorse on my blog.<br />
  8. 8. To establish the CarlyOstroff brand as a fashion go to source for virtual styling. Subscribers will depend on my styling suggestions. <br />“2010 is much more about Louboutins and less so about the Olympics.”<br />
  9. 9. To build relationships with designers, and post interviews with all from Rodarte to Rag & Bone on a seasonal basis. <br />
  10. 10. To have a fashion following that only continues to grow.<br />
  11. 11. SWOT ANALYSIS<br />
  12. 12. STRENGTHS<br />Far from a fashion beginner, I have already completed internships in the field.<br />
  13. 13. I will stand out from the rest for my dedication to work with both the fashion obsessed and those in need of fashion rehab.<br />
  14. 14. After conducting monthly research, I now have extensive fashion knowledge.<br />
  15. 15. My approach to fashion is fabulously fresh and distinctively daring.<br />Ditch the Mom jeans for JBrands.<br />
  16. 16. WEAKNESSES<br />New on the Twitter scene, I have a small but loyal following.<br />
  17. 17. To keep my fashion followers in style, I must commit to blogging daily.<br />
  18. 18. Opportunities<br />Join the social media conversation to appeal to fashion users. <br />
  19. 19. Take a proactive approach to the development of my online PR portfolio.<br />
  20. 20. THREATS<br />In a world full of established fashion bloggers, it will be difficult to emerge from the pack.<br />
  21. 21. In this fast paced business, I must be able multi-task and think both quickly and independently. <br />
  22. 22. KEY MESSAGE<br />Whether it is a Carrie marries Big type moment, or simply a Prada pump versus Chloe boots question, CarlyOstroff is the virtual stylist for you. <br />
  23. 23. CHANNELS<br />Because every fashion girl understands more is always better,<br /> I will depend on several social media applications to represent <br />my sassy brand.<br />More Shoes!<br />
  25. 25. STRATEGies<br />To position my blog as a one stop shop for virtual styling. <br />
  26. 26. Use social media to engage in fashion conversations with my style savvy clientele. <br />
  27. 27. Market my brand through third party endorsements. <br />
  28. 28. TWITTER TACTIC<br />Straight from the runways to my Twitter profile, I will Tweet the latest in of the moment trends. <br />
  29. 29. BLOGGING TACTIC<br />Since bloggers are the new fashion “it” girls, I will establish my presence as a credible fashion source through regular blogging.<br />
  30. 30. COMMENTING TACTIC<br />To see and more importantly be seen within the fashion crowd,<br /> I will comment on high profile fashion blogs.<br />
  31. 31. LINKEDIN TACTIC<br />I will create a profile on LinkedIn making my resume easily accessible to potential employers.<br />To add a touch of credibility I will connect my profile with references from established fashion gurus.<br />
  32. 32. MENTOR TACTIC<br />To effectively complete the branding process, I will seek mentoradvice from fashionistas who have been there, done it and seen it all.<br />
  33. 33. CURRENT TACTIC<br />While textured tights may be in this season, next season they very well may be out. To stay relevant I must remain current and at the fashion forefront through regular updates to my social media applications. <br />
  34. 34. CRITICAL PATH<br />