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The Story of Engagement: Outreach Strategies at the Biodiversity Heritage Library

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Presentation delivered at the BHL Open Day 2017 on 15 March, 2017 at the Singapore Botanic Gardens.

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The Story of Engagement: Outreach Strategies at the Biodiversity Heritage Library

  1. 1. THE STORY OF ENGAGEMENT Outreach Strategies at the Biodiversity Heritage Library Grace Costantino BHL Open Day 15 March 2017 Share your thoughts on social media using #BHLib BHL Outreach and Communication Manager
  2. 2. The Natural History of Carolina, Florida, and the Bahama Islands MARK CATESBY The Natural History of Carolina, Florida and the Bahama Islands. 1st ed. 1729-1747. Digitized by Smithsonian Libraries. www.biodiversitylibrary.org/bibliography/62015
  3. 3. The Natural History of Carolina, Florida, and the Bahama Islands MARK CATESBY The Natural History of Carolina, Florida and the Bahama Islands. 1st ed. 1729-1747. Digitized by Smithsonian Libraries. www.biodiversitylibrary.org/bibliography/62015
  4. 4. The Natural History of Carolina, Florida, and the Bahama Islands MARK CATESBY The Natural History of Carolina, Florida and the Bahama Islands. 1st ed. 1729-1747. Digitized by Smithsonian Libraries. www.biodiversitylibrary.org/bibliography/62015
  5. 5. CATESBY & LINNAEUS Carl von Linné (Carl Linnaeus). Alexander Roslin, 1775 (Oil on canvas, Gripsholm Castle). Systema Naturae, 10th ed. 1758. Digitized by Missouri Botanical Garden. www.biodiversitylibrary.org/bibliography/542 Species Plantarum. 1753. Digitized by Missouri Botanical Garden. www.biodiversitylibrary.org/bibliography/669
  6. 6. CATESBY & LINNAEUS First scientific description of the Lily thorn (Catesbaea spinosa) Published in Species Plantarum. 1753. www.biodiversitylibrary.org/page/358128. Digitized by Missouri Botanical Garden. Lily thorn (Catesbaea spinosa). Pictured with zebra swallowtail (Protographium marcellus) From The Natural History of Carolina, Florida, and the Bahama Islands. v. 2, ed. 1. pl. 100. www.biodiversitylibrary.org/page/40680398. Digitized by Smithsonian Libraries. Catesby’s plate is the type for the lily thorn (Catesbaea spinosa). Linnaeus honored Catesby within genus designation.
  7. 7. CATESBY IN 3 EDITIONS Edition One: 1729-1747. www.biodiversitylibrary.org/bibliography/62015. Digitized by Smithsonian Libraries. Edition Two: 1754. www.biodiversitylibrary.org/bibliography/10313. Digitized by Missouri Botanical Garden. Edition Three: 1771. www.biodiversitylibrary.org/bibliography/58835. Digitized by University of North Carolina, Chapel Hill.
  8. 8. OUTREACH STRATEGY SHARE OUR COLLECTIONS AND THEIR STORIES ON OUR BLOG AND SOCIAL MEDIA blog.biodiversitylibrary.org @BioDivLibrary on: www.flickr.com/biodivlibrary
  9. 9. BOOK OF THE MONTH http://bit.do/BookOfTheMonth The Natural History of Carolina, Florida, and the Bahama Islands. blog.biodiversitylibrary.org/2016/09/catesbys-magnificent-natural-history-in.html
  10. 10. BOOK OF THE MONTH http://bit.do/BookOfTheMonth The Birds of Singapore Island. 1927. National Library, National Library Board, Singapore. blog.biodiversitylibrary.org/2017/02/the-first-singapore-bird-book.html Post by Ong Eng Chuan, Senior Librarian, National Library, National Library Board, Singapore.
  11. 11. BHL ON SOCIAL MEDIA @BioDivLibrary on…
  12. 12. BHL ON SOCIAL MEDIA @BioDivLibrary on… 110,000+ IMAGES IN FLICKR 223+MILLION TOTAL VIEWS ON IMAGES WWW.FLICKR.COM/BIODIVLIBRARY BHL FLICKR NAMED 1 OF WIRED’S 27 MUST-FOLLOW FEEDS IN THE WORLD OF SCIENCE IN 2015…
  13. 13. BHL ON SOCIAL MEDIA @BioDivLibrary on… WWW.FLICKR.COM/BIODIVLIBRARY Search Flickr by “Catesby” and binomial. Compare illustrations across all three editions. 3rd EDITION1st EDITION 2nd EDITION
  14. 14. BHL AND OUR USERS http://bit.do/BHLUserPosts Catesby in the Classroom blog.biodiversitylibrary.org/2017/01/catesby-in-classroom-students-explore.html Example of the 3rd and 5th grade Catesby lesson, whereby students "zoom" in on details in the specimen being observed. Example by Dr. Tracey Hunter- Doniger. DR. TRACEY HUNTER-DONIGER Link to Catesby volumes in BHL and the Catesby lesson plans available to teachers through PBS Learning Media!
  15. 15. OUTREACH STRATEGY SOCIAL MEDIA CAMPAIGNS
  16. 16. OUTREACH STRATEGY FOSSIL STORIES Mysterious femur… The Natural History of Oxfordshire. 1677. Digitized by Smithsonian Libraries. www.biodiversitylibrary.org/page/48062596. ?War Elephant? Giant Human?
  17. 17. OUTREACH STRATEGY FOSSIL STORIES Dinosaur! Megalosaurus First published illustration of a dinosaur bone! The Natural History of Oxfordshire. 1677. Digitized by Smithsonian Libraries. www.biodiversitylibrary.org/page/48062596. First validly-named dinosaur genus. Transactions of the Geological Society. 1824. Digitized by California Academy of Sciences. www.biodiversitylibrary.org/page/36238855. © Berislav Krzic / The Trustees of the Natural History Museum, London.
  18. 18. OUTREACH STRATEGY #FossilStories posts on…
  19. 19. OUTREACH STRATEGY #FossilStories posts on… Increase in Engagements on Social Media Views on Blog Content Engaged Users on Social Media Visits to BHL from Social Media New Followers on Social Media
  20. 20. OUTREACH STRATEGY #FossilStories posts on… LIVE WEBCASTS
  21. 21. OUTREACH STRATEGY #FossilStories posts on… 252 PAGES TRANSCRIBED IN 3.5 DAYS WITH VOLUNTEERS FROM 48COUNTRIES Local field note-book no. 2 of Lester F. Ward, October 16, 1892 to May 7, 1893. Digitized by Smithsonian Institution Archives. www.biodiversitylibrary.org/bibliography/107244. #FOSSILFOSSICK CHALLENGE WITH SMITHSONIAN TRANSCRIPTION CENTER CITIZEN SCIENCE
  22. 22. OUTREACH STRATEGY CITIZEN SCIENCE LOUIS RENARD’S FANTASTICAL FISH
  23. 23. LOUIS RENARD Fantastic Fish Poissons, ecrevisses et crabes. 1754. Digitized by Harvard University, Museum of Comparative Zoology, Ernst Mayr Library. www.biodiversitylibrary.org/item/200575. AUTHOR SECRET AGENT!
  24. 24. LOUIS RENARD Fantastic Fish DEPICTS >450 FISH & CRUSTACEANS Poissons, ecrevisses et crabes. 1754. Digitized by Harvard University, Museum of Comparative Zoology, Ernst Mayr Library. www.biodiversitylibrary.org/item/200575. ~90% CAN BE IDENTIFIED!
  25. 25. LOUIS RENARD Fantastic Fish CITIZEN SCIENCE TO THE RESCUE! Taxon Tagged by Michelle Marshall using: Fishes, Crayfishes and Crabs: Louis Renard's Natural History of the Rarest Curiosities of the Seas of the Indies (1995) by Professor Theodore W. Pietsch.
  26. 26. LOUIS RENARD Fantastic Fish CITIZEN SCIENCE TO THE RESCUE! Taxon Tagged by Michelle Marshall using: Fishes, Crayfishes and Crabs: Louis Renard's Natural History of the Rarest Curiosities of the Seas of the Indies (1995) by Professor Theodore W. Pietsch. The rainbow runner (Elagatis bipinnulata) Image: Public Domain, NOAA.
  27. 27. LOUIS RENARD Fantastic Fish CITIZEN SCIENCE TO THE RESCUE! Taxon Tagged by Michelle Marshall using: Fishes, Crayfishes and Crabs: Louis Renard's Natural History of the Rarest Curiosities of the Seas of the Indies (1995) by Professor Theodore W. Pietsch. Mudskipper (Genus Periophthalmus) Image: Atlantic mudskippers (Periophthalmus barbarus) by Bjørn Christian Tørrissen
  28. 28. LOUIS RENARD Fantastic Fish CITIZEN SCIENCE TO THE RESCUE! Taxon Tagged by Michelle Marshall using: Fishes, Crayfishes and Crabs: Louis Renard's Natural History of the Rarest Curiosities of the Seas of the Indies (1995) by Professor Theodore W. Pietsch. Oriental flying gurnard (Dactyloptena orientalis) Image: CC-BY Jens Petersen.
  29. 29. LOUIS RENARD Fantastic Fish CITIZEN SCIENCE TO THE RESCUE! Taxon Tagged by Michelle Marshall using: Fishes, Crayfishes and Crabs: Louis Renard's Natural History of the Rarest Curiosities of the Seas of the Indies (1995) by Professor Theodore W. Pietsch. Flying fish (Family Exocoetidae) Image: Public Domain, NOAA.
  30. 30. FLICKR TAGGING www.flickr.com/biodivlibrary FLICKR MACHINE TAG: taxonomy:binomial=“Magnolia hodgsonii” Illustrations of Himalayan Plants. 1855. Digitized by Missouri Botanical Garden. www.biodiversitylibrary.org/page/620690 TOTAL IMAGES TAGGED31,500+ TOTAL MACHINE TAGS85,800+
  31. 31. FLICKR TAGGING www.flickr.com/biodivlibrary Five results, including… 2 RENARD ILLUSTRATIONS! FLICKR SEARCH FOR: “Pomacanthus imperator”
  32. 32. FLICKR TAGGING www.flickr.com/biodivlibrary Illustrations of Himalayan Plants. 1855. Digitized by Missouri Botanical Garden. www.biodiversitylibrary.org/page/620690 BHL IMAGES IN EOL18,000+ FLICKR MACHINE TAGGED IMAGE: taxonomy:binomial=“Magnolia hodgsonii”
  33. 33. CITIZEN SCIENCE WIN Michelle Marshall, BHL Volunteer Instagram: instagram.com/biodivlibrary Tumblr: biodivlibrary.tumblr.com
  34. 34. CITIZEN SCIENCE OPPORTUNITIES Play a game & help correct BHL’s Optical Character Recognition (OCR) smorballgame.org beanstalkgame.org Describe images from 19th century periodicals in this Zooniverse project. sciencegossip.org Transcribe scientists’ fieldnotes on: fromthepage.com transcription.si.edu volunteer.ala.org.au LEARN MORE: BIT.DO/BHLGetInvolved Add machine tags (like scientific names) to images in Flickr. www.flickr.com/ biodivlibrary
  35. 35. OUTREACH STRATEGY COLLABORATE WITH OTHERS
  36. 36. GEORGE VERNON HUDSON POSTAL CLERK, CITIZEN SCIENTIST An elementary manual of New Zealand entomology. 1892. Text and art by George Vernon Hudson. Digitized by Smithsonian Libraries. www.biodiversitylibrary.org/item/34950.First Scientific Description: Megaleptoperla grandis (syn. Leptoperla grandis). Transactions and proceedings of the New Zealand Institute. v. 45 (1912). Digitized by MBLWHOI Library. www.biodiversitylibrary.org/page/9975790.
  37. 37. #1LIB1REF ENHANCING WIKIPEDIA, ONE CITATION AT A TIME …links to first scientific description in BHL (by G.V. Hudson)! Hudson, George Vernon (1903). "On Some New Species of Macro-lepidoptera.". Transactions and proceedings of the New Zealand Institute. 35: 244–245. Digitized by MBLWHOI Library. Wikipedia page for Adeixis griseata… THANKS SIOBHAN!
  38. 38. #1LIB1REF ENHANCING WIKIPEDIA, ONE CITATION AT A TIME Blog post by Siobhan – How to Cite BHL in Wikipedia. blog.biodiversitylibrary.org/2017/01/be-like-bhl-librarian-and-edit.html EDITS CONTRIBUTORS 4,171 741 2,588WIKIPEDIA ARTICLES EDITED
  39. 39. #1LIB1REF ENHANCING WIKIPEDIA, ONE CITATION AT A TIME 18+BILLION PAGEVIEWS PER MONTH WIKIPEDIA AVERAGES MOST-VISITED WEBSITES IN THE WORLD! MAKING IT ONE OF THE Reference: Pew Research Center 2016. www.pewresearch.org/fact-tank/2016/01/14/wikipedia-at-15/ #5REFERRING SITE IN 2016 WIKIPEDIA WAS THE TO BHL. Top-referring sites to BHL in 2016. Source: Google Analytics.
  40. 40. OUTREACH STRATEGY SHARE REAL-WORLD STORIES ABOUT BHL IMPACT ON… http://bit.do/BHLUserPosts
  41. 41. IMPACT ON SCIENCE Dr. Barna Páll-Gergely “Simply speaking we need three main things for a taxonomy: (1) type specimens of known species deposited in museums, (2) previously not examined material, and (3) literature. BHL provided nearly all the literature we needed.”
  42. 42. IMPACT ON SCIENCE Vargapupa biheli “We may think it is natural to have old literature online, but if we didn't, we would have serious trouble finding the relevant publications. Therefore I thought BHL definitely deserves a new species named after it for the help it provided.” DOI: http://dx.doi.org/10.11646/zootaxa.3937.1.1 Dr. Barna Páll-Gergely A New Snail Species Named in Honor of BHL! blog.biodiversitylibrary.org/2015/04/a-new-snail-species-named-in-honor-of.html
  43. 43. Thank You! Questions? Grace Costantino 15 March 2017 | BHL Open Day Stay Connected with BHL! Follow @BioDivLibrary on social media Join our Mailing List: library.si.edu/bhl-newsletter-signup

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