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Telling the
BHL Story
Outreach Strategies to Fulfill
BHL Strategic Goals
Grace Costantino
13 April 2016 | BHL Members Meet...
How does
outreach
relate to BHL’s
Strategic Goals?
Strategic Plan
BHL	Strategic	Goal	3:	User	Engagement	
Increase	global	awareness	about	the	BHL	and	biodiversity	
issues	thr...
Outreach Objectives
Increase awareness about BHL and grow our audience.
Keep audiences informed about project
developments...
Outreach Strategy
Album	of	Abyssinian	birds	and	mammals	
Chicago	:Field	Museum	of	Natural	History,1930.	
hHp://biodiversit...
What have we done
this year
to achieve these
objectives?
Social Media
>35,000Across our social media
channels, we have a combined
following of people
>2.9 MillionOn average, each ...
Traffic Back to BHL
All outreach content includes links
back to BHL resources.
39,000+ Unique Visitors to BHL from social ...
Media Attention
Objective One: Increase Awareness & Grow Audience
Media Attention
Objective One: Increase Awareness & Grow Audience
Media Attention
Objective One: Increase Awareness & Grow Audience
Promotional Materials
Objective One: Increase Awareness & Grow Audience
All Available Swag:
•  Brochures
•  Business Cards...
BHL Science Impact
Objective One: Increase Awareness & Grow Audience
Highlight the importance and impact of BHL in
scienti...
Newsletters & Reports
Find Them: biodivlib.wikispaces.com/Press+Room
Objective Two: Keep Audiences Informed about Project ...
Services on Social
Objective Two: Keep Audiences Informed about Project Developments & Services
Objective Three:
Foster Dialogue among
Audiences about
Biodiversity Topics &
BHL Collections
How are we doing this?
Book of the Month
Objective Three: Foster Dialogue around Biodiversity Topics & BHL Collections
Altmetric
Objective Three: Foster Dialogue around Biodiversity Topics & BHL Collections
Commenting in BHL
Objective Three: Foster Dialogue around Biodiversity Topics & BHL Collections
Commenting in BHL
Objective Three: Foster Dialogue around Biodiversity Topics & BHL Collections
Campaigns
Increase	in	Engagements	
on	Social	Media	
Views	on	Blog	Content	 Engaged	Users	
on	Social	Media	
Visits	to	BHL	f...
Campaigns
Objective Three: Foster Dialogue around Biodiversity Topics & BHL Collections
Campaigns
Objective Three: Foster Dialogue around Biodiversity Topics & BHL Collections
Campaigns
Objective Three: Foster Dialogue around Biodiversity Topics & BHL Collections
Campaigns
Objective Three: Foster Dialogue around Biodiversity Topics & BHL Collections
Campaigns
#BHLat10 Campaign Goals:
•  Demonstrate	BHL’s	impact	on	science		
•  (NLW	theme	w/	#LibrariesTransform	Biodivers...
Campaigns
#BHLat10 Campaign Goals:
•  Demonstrate	BHL’s	impact	on	science		
•  (NLW	theme	w/	#LibrariesTransform	Biodivers...
Campaigns
#BHLat10 Campaign Goals:
•  Demonstrate	BHL’s	impact	on	science		
•  (NLW	theme	w/	#LibrariesTransform	Biodivers...
Campaigns
#BHLat10 Campaign Goals:
•  Demonstrate	BHL’s	impact	on	science		
•  (NLW	theme	w/	#LibrariesTransform	Biodivers...
Priorities in 2016
•  Awareness Package
•  Focus on Scientists & Librarians
•  Outreach Materials
•  Social Media Strategi...
Thank You!
Kuns=ormen	der	Natur	
Leipzig	und	Wien.	1904.	
hHp://biodiversitylibrary.org/page/33543656	
Grace Costantino	
O...
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Telling the BHL Story: Outreach Strategies to Fulfill BHL Strategic Goals

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Presentation about BHL's outreach activities in 2015 for the annual BHL Members Meeting in London, April 13, 2016.

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Telling the BHL Story: Outreach Strategies to Fulfill BHL Strategic Goals

  1. 1. Telling the BHL Story Outreach Strategies to Fulfill BHL Strategic Goals Grace Costantino 13 April 2016 | BHL Members Meeting
  2. 2. How does outreach relate to BHL’s Strategic Goals?
  3. 3. Strategic Plan BHL Strategic Goal 3: User Engagement Increase global awareness about the BHL and biodiversity issues through outreach, learning and educa@on, branding, and collabora@on with exis@ng and new user communi@es. The zoology of the voyage of H.M.S. Beagle .... London,Smith, Elder & Co.,1838-. hHp://biodiversitylibrary.org/page/40299839
  4. 4. Outreach Objectives Increase awareness about BHL and grow our audience. Keep audiences informed about project developments and services. Foster dialogue among audiences about biodiversity topics and BHL collections. 1 2 3 Outlined in BHL Strategic Plan under Goal #3
  5. 5. Outreach Strategy Album of Abyssinian birds and mammals Chicago :Field Museum of Natural History,1930. hHp://biodiversitylibrary.org/page/2836666 BHL’s Outreach Strategy is detailed in the “Outreach and Communica@on Plan” bit.do/BHLOutreachPlan A summary of the plan is available here: bit.do/BHLOutreachSummary
  6. 6. What have we done this year to achieve these objectives?
  7. 7. Social Media >35,000Across our social media channels, we have a combined following of people >2.9 MillionOn average, each month on social media we reach people >5 MillionOn average, each month our content on social media is seen times Objective One: Increase Awareness & Grow Audience
  8. 8. Traffic Back to BHL All outreach content includes links back to BHL resources. 39,000+ Unique Visitors to BHL from social media in 2015 (202% increase compared to 2014!) Top Referrers: (59% of these were new users that had never visited BHL before!) Objective One: Increase Awareness & Grow Audience
  9. 9. Media Attention Objective One: Increase Awareness & Grow Audience
  10. 10. Media Attention Objective One: Increase Awareness & Grow Audience
  11. 11. Media Attention Objective One: Increase Awareness & Grow Audience
  12. 12. Promotional Materials Objective One: Increase Awareness & Grow Audience All Available Swag: •  Brochures •  Business Cards •  Pens •  Buttons •  Stickers •  Fieldnotes Printable Promotional Materials: biodivlib.wikispaces.com/Promotional+Materials
  13. 13. BHL Science Impact Objective One: Increase Awareness & Grow Audience Highlight the importance and impact of BHL in scientific, cultural, and other appropriate discipline applications. BHL Users Blog Series Twitter&Facebook
  14. 14. Newsletters & Reports Find Them: biodivlib.wikispaces.com/Press+Room Objective Two: Keep Audiences Informed about Project Developments & Services
  15. 15. Services on Social Objective Two: Keep Audiences Informed about Project Developments & Services
  16. 16. Objective Three: Foster Dialogue among Audiences about Biodiversity Topics & BHL Collections How are we doing this?
  17. 17. Book of the Month Objective Three: Foster Dialogue around Biodiversity Topics & BHL Collections
  18. 18. Altmetric Objective Three: Foster Dialogue around Biodiversity Topics & BHL Collections
  19. 19. Commenting in BHL Objective Three: Foster Dialogue around Biodiversity Topics & BHL Collections
  20. 20. Commenting in BHL Objective Three: Foster Dialogue around Biodiversity Topics & BHL Collections
  21. 21. Campaigns Increase in Engagements on Social Media Views on Blog Content Engaged Users on Social Media Visits to BHL from Social Media New Followers on Social Media Objective Three: Foster Dialogue around Biodiversity Topics & BHL Collections
  22. 22. Campaigns Objective Three: Foster Dialogue around Biodiversity Topics & BHL Collections
  23. 23. Campaigns Objective Three: Foster Dialogue around Biodiversity Topics & BHL Collections
  24. 24. Campaigns Objective Three: Foster Dialogue around Biodiversity Topics & BHL Collections
  25. 25. Campaigns Objective Three: Foster Dialogue around Biodiversity Topics & BHL Collections
  26. 26. Campaigns #BHLat10 Campaign Goals: •  Demonstrate BHL’s impact on science •  (NLW theme w/ #LibrariesTransform Biodiversity Research.) •  Highlight BHL’s history & growth. •  Highlight CollecJons around 10th Anniversary Themes. •  Highlight Member & Affiliate ContribuJons & Milestones. •  Support BHL financial sustainability. •  CafePress Store Objective Three: Foster Dialogue around Biodiversity Topics & BHL Collections
  27. 27. Campaigns #BHLat10 Campaign Goals: •  Demonstrate BHL’s impact on science •  (NLW theme w/ #LibrariesTransform Biodiversity Research.) •  Highlight BHL’s history & growth. •  Highlight CollecJons around 10th Anniversary Themes. •  Highlight Member & Affiliate ContribuJons & Milestones. •  Support BHL financial sustainability. •  Café Press Store Objective Three: Foster Dialogue around Biodiversity Topics & BHL Collections
  28. 28. Campaigns #BHLat10 Campaign Goals: •  Demonstrate BHL’s impact on science •  (NLW theme w/ #LibrariesTransform Biodiversity Research.) •  Highlight BHL’s history & growth. •  Highlight CollecJons around 10th Anniversary Themes. •  Highlight Member & Affiliate ContribuJons & Milestones. •  Support BHL financial sustainability. •  CafePress Store Objective Three: Foster Dialogue around Biodiversity Topics & BHL Collections www.cafepress.com/biodiversityheritagelibrary
  29. 29. Campaigns #BHLat10 Campaign Goals: •  Demonstrate BHL’s impact on science •  (NLW theme w/ #LibrariesTransform Biodiversity Research.) •  Highlight BHL’s history & growth. •  Highlight CollecJons around 10th Anniversary Themes. •  Highlight Member & Affiliate ContribuJons & Milestones. •  Support BHL financial sustainability. •  Café Press Store Objective Three: Foster Dialogue around Biodiversity Topics & BHL Collections
  30. 30. Priorities in 2016 •  Awareness Package •  Focus on Scientists & Librarians •  Outreach Materials •  Social Media Strategies •  Videos •  Quarterly Periscopes/Webcasts •  Videos for Social •  Fundraising •  Analyze CafePress Success •  #BHLDonorImpact
  31. 31. Thank You! Kuns=ormen der Natur Leipzig und Wien. 1904. hHp://biodiversitylibrary.org/page/33543656 Grace Costantino Outreach and CommunicaBon Manager costantinog@si.edu

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