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BHL Outreach: Strategies and Ways to Collaborate

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This presentation outlines the Biodiversity Heritage Library's outreach strategies and the ways that the Library collaborates with Members and Affiliates on outreach activities.

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BHL Outreach: Strategies and Ways to Collaborate

  1. 1. BHL OUTREACH Strategies and Ways to Collaborate Grace Costantino Outreach and Communication Manager Biodiversity Heritage Library Email: CostantinoG@si.edu
  2. 2. •  BHL Outreach encompasses the various outlets that we use to communicate with the public about BHL as well as outreach resources for staff. This includes: –  Social Media –  Annual Reports –  Press Releases –  Newsletters –  Presentations –  Promotional Materials –  Marketing Activities WHAT IS OUTREACH? Les orchidées. Paris,J. Rothschild,1880. http://biodiversitylibrary.org/page/43644141
  3. 3. OUTREACH & COMMUNICATION MANAGER I manage all of BHL’s public- facing outreach activities, with lots of support from staff at participating BHL institutions! Grace Costantino Outreach and Communication Manager costantinog@si.edu
  4. 4. BHL’s Outreach Strategy is detailed in the “Outreach and Communication Plan” http://s.si.edu/BHLOutreachPlan A summary of the plan is available here: http://s.si.edu/BHLOutreachSummary OUTREACH STRATEGY Album of Abyssinian birds and mammals Chicago :Field Museum of Natural History,1930. http://biodiversitylibrary.org/page/2836666
  5. 5. Why should we engage in outreach activities? I Cefalopodi viventi nel Golfo di Napoli (sistematica) Berlin :R. Friedländer & Sohn,1896. http://biodiversitylibrary.org/page/35424286 WHY DO OUTREACH?
  6. 6. BHL Strategic Goal 3: User Engagement Increase global awareness about the BHL and biodiversity issues through outreach, learning and education, branding, and collaboration with existing and new user communities. STRATEGIC PLAN The zoology of the voyage of H.M.S. Beagle .... London,Smith, Elder & Co.,1838-. http://biodiversitylibrary.org/page/40299839
  7. 7. OUTREACH OBJECTIVES Increase awareness about BHL and grow our audience. 1 Keep people informed about project developments, services, and how to use them.2 Foster dialogue and engagements among BHL audiences about biodiversity topics and corpus publications using BHL collections.3
  8. 8. AUDIENCES
  9. 9. So what activities are we engaged in to support our outreach objectives? The natural history of Carolina, Florida, and the Bahama Islands. London :Printed for B. White,1771.. http://biodiversitylibrary.org/page/38993364 TAKING ACTION
  10. 10. OBJECTIVE ONE Increase Awareness & Grow Audience 75,000+ TOTAL FOLLOWERS ON SOCIAL MEDIA TOTAL FOLLOWERS 13,500+ TOTAL FOLLOWERS 12,300+ TOTAL FOLLOWERS 36,600+ TOTAL FOLLOWERS 5,300+ AVERAGE MONTHLY READERS (CY17) 2,200+ FOLLOW @BIODIVLIBRARY TOTAL FOLLOWERS 6,600+ TOTAL FOLLOWERS 850+
  11. 11. Printable Promotional Materials: s.si.edu/BHLPromotionalMaterials Banner Flyer Digital Brochure OBJECTIVE ONE Increase Awareness & Grow Audience
  12. 12. Staff Presentations: s.si.edu/BHLPresentations Chris Freeland, former BHL Technical Director, presenting at Life and Literature 2011. Martin Kalfatovic, BHL Program Director, presenting BHL at the Mae Jemison Science Reading Room, Pretoria, South Africa. Carolyn Sheffield, Bianca Crowley & Grace Costantino presenting BHL at the American Library Association Midwinter Meeting 2013. OBJECTIVE ONE Increase Awareness & Grow Audience
  13. 13. Swag: •  Brochures •  Business Cards •  Pens •  Buttons •  Stickers •  Fieldnotes OBJECTIVE ONE Increase Awareness & Grow Audience
  14. 14. Highlight the importance and impact of BHL in scientific, cultural, and other appropriate discipline applications. BHL Users Blog Series Identifying Species Social Media OBJECTIVE ONE Increase Awareness & Grow Audience
  15. 15. Annual Reports, Newsletters & Press Releases Find Them: s.si.edu/BHLPressRoom Subscribe to Mailing List: s.si.edu/BHLMailingList OBJECTIVE TWO Share Program News and Updates
  16. 16. OBJECTIVE THREE Engage with audiences Engage around Hidden Gems First ornithological book w/ woodcuts
  17. 17. Campaigns OBJECTIVE THREE Engage with audiences
  18. 18. COLLABORATION: KEY TO SUCCESS Collaborating with our partner institutions on outreach allows us to: •  Highlight the great contributions from our partners. •  Emphasize the consortia nature of BHL. •  Reach and engage with more audiences.
  19. 19. Highlighting Contributing Libraries in Posts. Ways we collaborate… COLLABORATION: KEY TO SUCCESS
  20. 20. Book of the Month Blog Posts. Ways we collaborate… COLLABORATION: KEY TO SUCCESS
  21. 21. Ways we collaborate… COLLABORATION: KEY TO SUCCESS
  22. 22. THE CASE FOR COLLABORATION Why Should You Collaborate with BHL on Outreach Activities? •  We have a substantial, established audience. •  We get great media attention. •  BHL has a powerful global network of partners, and collaboration means we can all benefit from the reach and influence of partners in the consortium. •  BHL has a full-time staff person for outreach, and I will work with you to highlight your amazing contributions.
  23. 23. >75,000Across our social media channels, we have a combined following of people >2.4 MillionOn average, each month on social media we reach people >3.5 MillionOn average, each month our content on social media is seen times THE CASE FOR COLLABORATION
  24. 24. THE CASE FOR COLLABORATION
  25. 25. THE CASE FOR COLLABORATION
  26. 26. FULL TIME STAFF PERSON – ME! It’s my job to do outreach for BHL! Grace Costantino Outreach and Communication Manager costantinog@si.edu
  27. 27. •  Let Grace know of contributions & events •  Sign up for the Book of the Month series –  s.si.edu/BHLBlogSignUp •  Email Grace leads for BHL User series. •  Tell Grace the social media contacts at your institution –  s.si.edu/BHLSocialMediaContacts •  Give presentations about BHL at your institution or conferences. •  Submit presentations you give about BHL –  s.si.edu/BHLPresentations WHAT CAN YOU DO? Betrachtungen uber die Farbenpracht der Insekten. Leipzig,Wilhelm Engelmann,1897. http://biodiversitylibrary.org/page/42186828
  28. 28. QUESTIONS Kunstformen der Natur Leipzig und Wien. 1904. http://biodiversitylibrary.org/page/33543656 Grace Costantino Outreach and Communication Manager costantinog@si.edu

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