We were thrilled to have Alan Armstrong, CEO of Eigenworks, and Ryan Whitney, VP at Gainsight, present best practices on win/loss analyses for early stage companies.
The presentation covers:
--How buyer stories and metrics can be used to create impactful case studies that drive sales.
--How to create better visibility and transparency in buyer data and behavior, so you truly understand the “voice of the customer”.
--Best practices to self-report with the sales team, conduct in-house surveys, and leverage outsource partners to get a complete win-loss dataset.