Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Radu cosmin grupa 8219

The Impact of Mass Media On Daily Life

  • Login to see the comments

  • Be the first to like this

Radu cosmin grupa 8219

  1. 1. The Impact of Mass Media On Daily Life Coordinnating Teacher: Mihai Frumuselu Students: Cosmin Radu Stefan Dumitru
  2. 2. The Role and Influence of Mass Media Mass media is communication—whether written, broadcast, or spoken—that reaches a large audience. This includes television, radio, advertising, movies, the Internet, newspapers, magazines, and so forth. Mass media is a significant force in modern culture, particularly in America. Sociologists refer to this as a mediated culture where media reflects and creates the culture.
  3. 3. Mass media makes possible the concept of celebrity: without the ability of movies, magazines, and news media to reach across thousands of miles, people could not become famous. In fact, only political and business leaders, as well as the few notorious outlaws, were famous in the past. Only in recent times have actors, singers, and other social elites become celebrities or “stars.”
  4. 4.  The most positive effects of mass media include a more informed society. Newspaper circulation was the first mass media content to affect the way people considered their role in society. An informed public translates into an involved public. Newspapers helped to build communities. Mass media took on a new role in the form of radio and television, exposing the general public to sights and sounds they never would have previously had access to.
  5. 5.  The negative consequences that came from television include idleness and a correlation to obesity when an individual consumes too much television. Advertising is also implicated as a negative consequence, as depictions of women in advertising create unrealistic role models for young girls. New mass media forms, including the Internet and social media, have proved to be the most dangerous. While social media helps young people learn to network and navigate personal relationships, it also makes it easier to bully others due to the anonymity of the Web.

×