Social Media Personal Branding

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Leveraging Social media to create on online personal brand that transitions through all social channels.

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Social Media Personal Branding

  1. 1. Social Media Personal Branding Personal Branding Best Practices for Promoting Your Work Online Cosmin Ghiurau www.cosguru.com
  2. 4. Who Has An Account on <ul><li>LinkedIn </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul>
  3. 5. Defining and Leveraging the Social Media Landscape
  4. 6. Social Media Channels Communication Collaboration Multimedia Entertainment Blogs, Microblogs, Social Networking Social Bookmarking, Opinion Sites Photo Sharing, Video Sharing, Livecasting Virtual Worlds, Online Gaming, Widgets
  5. 7. Some Advice Reference: Chris Brogan: “100 Personal Branding Tactics Using Social Media”
  6. 8. Listen
  7. 9. <ul><li>Google Reader </li></ul><ul><li>Search Twitter </li></ul><ul><li>Search Blogs for Leaders </li></ul><ul><li>Comment in Social Sphere </li></ul><ul><li>Track via Online Tools </li></ul>
  8. 10. Start and Build Your Home
  9. 11. <ul><li>Blog, Twitter Account, etc. </li></ul><ul><li>Buy Easy Domain Name </li></ul><ul><li>About Page - You and Work </li></ul><ul><li>Make it Social - Comments/RSS </li></ul><ul><li>Forget Ads! </li></ul>
  10. 12. Outposts
  11. 13. <ul><li>Extend Your Personal Brand </li></ul><ul><li>Twitter </li></ul><ul><li>Flickr </li></ul><ul><li>YouTube </li></ul><ul><li>Digg </li></ul><ul><li>Delicious </li></ul><ul><li>LinkedIn </li></ul>
  12. 14. Your Content
  13. 15. <ul><li>Create New Content </li></ul><ul><li>Make Content Portable </li></ul><ul><li>Write Briefly, use images </li></ul><ul><li>Mix up: HowTo, Interview, etc. </li></ul><ul><li>Be Original. No Me-Too’s </li></ul><ul><li>List Posts Work Great! </li></ul><ul><li>Being Brief RULES! </li></ul>
  14. 16. Conversation
  15. 17. <ul><li>Good Comments Travel Fast </li></ul><ul><li>Valuable Comments = Thought Leader </li></ul><ul><li>Do NOT brag! Be humble. </li></ul><ul><li>Ask Questions to get answers </li></ul><ul><li>Disclose anything that is questionable! </li></ul><ul><li>Love Critical Comments. Delete SPAM! </li></ul>
  16. 18. Community
  17. 19. <ul><li>Make site about others. It comes back. </li></ul><ul><li>Contribute to Your Community </li></ul><ul><li>Say Thank You. </li></ul><ul><li>Community knows more than you. Ask Q’s </li></ul><ul><li>Apologize when you mess up! </li></ul><ul><li>Measure Efforts - Google Analytics </li></ul>
  18. 20. Shake Hands
  19. 21. <ul><li>Have Nice Simple Cards. </li></ul><ul><li>Be Confident In Person. </li></ul><ul><li>Ask questions of people you meet. </li></ul><ul><li>Don’t Try to Meet Everyone. </li></ul><ul><li>If You Are Shy. Find a Sidekick. </li></ul><ul><li>Make Eye Contact! </li></ul>
  20. 22. Practice What You Preach
  21. 24. Cosmin Ghiurau - [email_address] Q & A

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