Social Media - continues to grow apace around the world too, with active user accounts now equating to roughly 29% of the world’s population. Monthly active user (MAU) figures for the most active social network in each country add up to almost 2.08 billion – a 12% increase since January 2014
Facebook has reached 1.49 billion active users monthly. Surprisingly, approximately 82.8% of the daily active users are outside the USA and Canada. Furthermore, statistics have shown that every day 798 million of Facebook users are accessing this site from their mobile phones. As for the average age groups using this platform, the numbers show that 29% of the users are between 25 and 34 years old. The next age group is represented, of course, by the users aging from 16 to 24 years (25%) There are 936 million daily active users on average; Instagram has changed to a must have 300 million monthly active users; 60 million photos posted daily – 1.6 billion likes every single day;
Twitter owns Vine. Vine is an app that helps any smartphone user create highly sharable six-second videos. That’s right – six seconds. That’s the longest Vine, or video, you can create. The app is user-friendly, and you don’t need any video experience at all, which is why so many people are drawn to using it. Aside from its shooting and editing capabilities, Vine is, at its core, like many other social channels. You see a stream of videos from those you follow, share or comment on videos, and network to build an audience.
Facebook – continued 4% in two years/LinkedIn 6% 8% in two years/Pinterest 7% 13% in two years/Instagram 9% 13% in two years/Twitter 5% 7% in two years. Indication of visual becoming more popular.
FB/Twitter – early 30/40’s depending on what you read. What do you think? 50% of over 65’s on FB. Over eight in ten (83%) of adults now go online using any type of device in any location. Nearly all 16-24s and 25-34s are now online (98%), and there has been a nine percentage point increase in those aged 65+ ever going online (42% vs. 33% in 2012). The number of adults using tablets to go online has almost doubled; from 16% in 2012 to 30% in 2013. While almost all age-groups are more likely than previously to use tablets in this way, use by those aged 35-64 has doubled, while use by 65-74s has trebled; from 5% to 17%. Six in ten UK adults (62%) now use a smartphone, an increase from 54% in 2012. This increase is driven by 25-34s and 45-54s, and those aged 65-74 are almost twice as likely to use a smartphone now compared to 2012 (20% vs. 12%).
Susan Gunelius – expert in Social Media
If this stuff useful? Can you find? Dig a little bit deeper.
Difference between speech marks/no speech marks
Twitter has decided what I see
Have a play with this; positive and negative comments;
A # is a way of getting involved in a wider conversation. A # can be any word or phase, which cannot include punctuation that starts with the #. This word or phase can be used to communicate with others while taking about the same subject – TV as an example. If you are searching this # you find tweeters all over the world tweeting about that subject. It is a very powerful tool.
#JournoRequest – Country Living, Small Business Sunday, Great Interior Design Challenge Selling all over the world Now most of stock sold on Facebook
Flipboard turns out favourite topics and sites into digital magazine, bringing in social feeds too. Feedly walks the line well between an accessible interface and features for more experienced users to drill into their feeds.
Good content that others will share ideally influencers……
This image demonstrates how quickly and exponentially information, advertisements, ideas, etc. can be spread by utilizing social media. It is also a great depiction of how a Youtube video can go viral, propelling its creator to fame, even it is often short lived. When applying the concept to business, it is clear how a good business idea such as Starbucks receiving customer suggestions and ideas can spread so rapidly. A good idea will spark interest and interest will lead to sharing. With so many users on sites such as Facebook, Youtube, and Twitter, the sharing occurs at an incredibly fast rate.
A recent example of this sort of viral phenomena is littlefriendsphoto.com a one man pet photography business in Los Angeles
An English fashion, beauty and lifestyle vlogger (a video blog or video log); 2 million subscribers to her YouTube channel; 130 million video views; 900k followers on Twitter; 1 million on Instagram
Mulberry send her bag to review; have a look at her channel; good bit advertising;
Engage new audiences.
Collaboration with Tanya Burr Make up artist super user YouTube – took her to Claridges, dressed by Mulberry (More views and exposure through their channels)
6.5 million subscribers; Teen award for blogger; generation that all about this; try to understand how people re using these channels;
Example – John Harvey
Klout Expertise is a new way to discover the most influential SME’S on social media. Rolling out this month, users will be able to easily see who the experts are for all topics found on Klout and identify individual Klout expertise. To be considered a Klout Expert on a topic, users must be in the top few percentages of all global users. Log in to your Klout account to find out more.
Can see the % of network contributions – 83% FB/17% Twitter
Shows your own recent activity
Can schedule content to share through Klout and create content to share
Morgan Stanley believe mobile web will outstrip desktop web by 2015
Daily active mobile users on Facebook grown 15% in 2014 – mobile is no longer a secondary channel, it’s becoming first-choice;
Customers want to hear the truth from other customers – not so much brand themselves; growing emphasis
Are phones are now are wallets – Buy button on FB and Twitter trailing Social Media a financial arena as well as a social one
Social networks are more likely interest-focused – uniting users through Common hobbies and passions; image based sites Instagram, Pinterest and Tumblr; Google +; how we consume updates (images over text based; video’s GIF’s
Go through housekeeping
Pcf social media for natural england
• Fire Alarms;
• Mobile Phones;
• Health & Safety.
Please introduce yourself to the rest of the group and what you hope to
get out of the session today.
• Overview of Social Media Platforms;
• Social Media Engagement Ladder:
*Listening – Google Alerts, # and Twitter searching;
*Sharing – engage and share through influencers;
*Content Creation – What is content?
• Photography – hints and tips;
• Social media trends 2015.
Overview of Social Media Platforms
Social Media Engagement Ladder
Less time More time
Listen in on Hashtag
Internet stars are everyday people…
• Influencer marketing can be loosely defined as a form of
marketing that identifies and targets individuals with influence
over potential buyers. In the past, brands may have focused
on popular bloggers and celebrities but today there is a new
wave of “everyday” consumers that can have just as large an
How do you find influencers?
• Huffington Post 99
• The Guardian 99
• Met Office 90
• BBC Radio1 94
• BBC News 83
• Visit Britain 83
• Lonely Planet 94
Want to make better decisions and create better trust
when deciding who to follow?
Do you want to engage with the right influencers on social
Be part of the community
• Sharing content helps you to ‘be part of a community’
• Amplifying content
• Helping person who created the content – they will
• Can maintain an independent point of view – you can be
seen as a content ‘curator’ it’s not all about you
• ‘Here’s something someone else says – what do you think?’
Helping stimulate conversation
Be an Informer
Researchers at Rutgers
University found that only 20%
of us are informers on social
media, while the other 80%
Informers had more 2x
followers of meformers.
Sharing information is better
for your follower count than
sharing about yourself.
3. The Law of Content
Quality trumps quantity.
What is content?
• Archived content
• Web pages
• PDF downloadable content
• Content for Syndication
Adapted from ‘Media Cloverleaf’ by Richard Edelman
Become a storyteller
Make it visual, engaging, emotional
‘images catch our attention
our attention and are digest
faster than text’
has over 300 million active users, many of whom post about food, art, travel, fashion and similar
subjects. Instagram is distinguished by its square photo/video post format that makes each post
look similar to a Polaroid picture
• Go behind the scenes
• Work with you colleagues
• Encourage Customer shots
• Use hashtags or pin locations
Watching video online
• Adobe’s latest study highlighted that tablets and phones now make
up 26% of all online video consumption a 59% hike since 2013.
• Smartphones now dominate consumption over tablets;
• According to research, video completion was on a mobile devices
was low, with 16.6% of videos watched reaching 75% finished.
• 1 in 3 Millennials watch online material and virtually no
• By 2017, video will account for 69% of all
consumer internet traffic
• Video yourself
• Think about timelapse & slo-mo on iPhone
• Become an internet sensation?
Creating video content for
customer retention & staff
engagement and training:
Sony Xperia have created a
YouTube channel of all their
support and advice guides.
• Guest blogging
• PR articles
• Video interviews
Become an expert
• Create a blog
• Use LinkedIn Groups
• Publish your opinion
• Develop ideas and future trends
Who do you admire?
• Check their profiles
• Follow their activity
• Across all channels
• Check their Klout Score
• Use LinkedIn to boost your reputation
• Connect with the right professionals
• Aspire, meet, connect
• Build your professional network one
person at a time
LinkedIn for Reputation
1. Highlight your strengths It is an opportunity to present facts,
attract attention and impress your audience
2. Optimise your profile using keywords - LinkedIn works in a
similar way to a search engine,
3. Join relevant groups - Groups with professionals in the same
field helps your reputation
4. Make endorsements -Making endorsements for others in your
network, may encourage others to visit your profile and endorse
• What is BuzzFeed?
• BuzzFeed is a place for you to discover, share, and track
everything awesome that is happening on the Internet as
soon as it happens.
• 200M unique monthly visitors
• Sign up to an
account – Facebook
What can I post?
• You can post video or an image, and you can also post lists of
stuff - all using the same interface!
• Here are some examples of finished posts:
• Image list
• A Video
• Mixed media list
• An image
• Once you’ve added your content, write a good headline and
a description and add a thumbnail to the post. Doing this part
well is essential if you want your post to succeed.
What happens to the stuff I post to
• Your posts will automatically appear in the “Just Launched”
section of BuzzFeed Community. Our community editors can
then choose to promote them to different areas of the site.
• 34 years later
• Only had telephone
• 160,000 hits and
shares from Buzzfeed
• 15 of the girls came
• Dallas, Australia
• Lawyers, Mums,
Doctors all walks of
What’s the plan?
• Natural language input
• Integrate to-do lists
• Integrate home and family calendars
from outlook and Gmail
• Easy to read
Scan the social
• Social Discovery
• Social Networking
• Personal magazine
• Learning opportunities
• Really visual
• Follow news agencies
Plan the social
• Check and track your online
• Recommends articles that will
interest your following
• Social discovery and
• Schedule your content
• Identify online trends
Research in Evernote
• Present straight from Evernote on
• Write notes in my pad? Scan
• Meet new people? Scan their
• Connect to LinkedIn
• Photograph anything
• Annotate over image
• Save to Evernote
• Load and annotate maps
• Email to client/office
• Typo Engine
• Create beautifully custom text
layouts that would normally take
hours - with just a tap
• Use your own photos
• Add text from a choice of fonts
• Share in social media
Top tips for growing your audience
• Invite people to like your page
• Use hashtags
• Join Groups
• Use Twitter ads
• Be an informer
Social Media – Trends for 2015
• Vlogging will continue to grow
• Social wallets
• Social Platforms more interest based
• Ability to humanise your brand - This will be the single-most
important factor in social media success in 2015
Learning into Action
Please take a moment to identify three actions you
are going to implement following todays workshop:
Action By when