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Pcf social media for natural england

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Delivered by Nina Goodwin 18.09.2015

Published in: Technology
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Pcf social media for natural england

  1. 1. @Cosmic_UK #CosmicUK Social Media Nina Goodwin @Cosmic_UK
  2. 2. @Cosmic_UK #CosmicUK Housekeeping • Fire Alarms; • Breaks; • Mobile Phones; • Health & Safety.
  3. 3. @Cosmic_UK #CosmicUK Introductions Please introduce yourself to the rest of the group and what you hope to get out of the session today.
  4. 4. @Cosmic_UK #CosmicUK Agenda • Overview of Social Media Platforms; • Social Media Engagement Ladder: *Listening – Google Alerts, # and Twitter searching; *Sharing – engage and share through influencers; *Content Creation – What is content? • Photography – hints and tips; • Video; • Social media trends 2015.
  5. 5. @Cosmic_UK #CosmicUK Overview of Social Media Platforms
  6. 6. @Cosmic_UK #CosmicUK
  7. 7. @Cosmic_UK #CosmicUK Facebook Community
  8. 8. @Cosmic_UK #CosmicUK
  9. 9. @Cosmic_UK #CosmicUK Vine
  10. 10. @Cosmic_UK #CosmicUK
  11. 11. @Cosmic_UK #CosmicUK SnapChat
  12. 12. @Cosmic_UK #CosmicUK YouTube
  13. 13. @Cosmic_UK #CosmicUK Social Media Stats
  14. 14. Listen Google Alerts Twitter Feedly Share & converse Twitter Facebook LinkedIn Pinterest Newsletter Content creation & Broadcast You Tube Blog Flickr iTunes/podcasts Survey Monkey Community building Forum Facebook Groups LinkedIn Groups Virtual worlds Social Media Engagement Ladder Less time More time
  15. 15. Listening
  16. 16. 1. The Law of Listening Success with social media requires more listening and less talking.
  17. 17. @Cosmic_UK #CosmicUK Listening Use Social media as a highly effective listening device • Colleagues/staff • Journalists – press/media • Peers • Competitors • Influencers
  18. 18. @Cosmic_UK #CosmicUK
  19. 19. @Cosmic_UK #CosmicUK Search
  20. 20. @Cosmic_UK #CosmicUK Advanced Search
  21. 21. @Cosmic_UK #CosmicUK
  22. 22. @Cosmic_UK #CosmicUK Listen in on Hashtag Conversations Industry Specific #HolidaysInDevon #3DPrinting #Engineering Geographic Specific #Plymouth #Exeter Media Specific #JournoRequest #PRRequest Campaign Specific #BetterForIt
  23. 23. #JournoRequest
  24. 24. @Cosmic_UK #CosmicUK Feedly and Flipboard
  25. 25. @Cosmic_UK #CosmicUK Feedly blog collation what inspires you?
  26. 26. @Cosmic_UK #CosmicUK Hootsuite
  27. 27. @Cosmic_UK #CosmicUK
  28. 28. @Cosmic_UK #CosmicUK TweetDeck
  29. 29. @Cosmic_UK #CosmicUK Create Lists
  30. 30. @Cosmic_UK #CosmicUK
  31. 31. @Cosmic_UK #CosmicUK Add to a list • Click on their profile • Click on the gear icon • Click add to list
  32. 32. @Cosmic_UK #CosmicUK Hashtagify.me Hashtagifi.me
  33. 33. Share
  34. 34. 2. The Law of Reciprocity You can’t expect others to share your content and talk about you if you don’t do the same for them.
  35. 35. @Cosmic_UK #CosmicUK Sharing • Many ways – you sharing stuff; • You share they share; good content that others will share ideally influencers……
  36. 36. @Cosmic_UK #CosmicUK
  37. 37. @Cosmic_UK #CosmicUK
  38. 38. @Cosmic_UK #CosmicUK
  39. 39. @Cosmic_UK #CosmicUK Engage and Share Through Influencers
  40. 40. @Cosmic_UK #CosmicUK
  41. 41. @Cosmic_UK #CosmicUK
  42. 42. @Cosmic_UK #CosmicUK Internet stars are everyday people… • Influencer marketing can be loosely defined as a form of marketing that identifies and targets individuals with influence over potential buyers. In the past, brands may have focused on popular bloggers and celebrities but today there is a new wave of “everyday” consumers that can have just as large an impact.
  43. 43. @Cosmic_UK #CosmicUK How do you find influencers? • Huffington Post 99 • The Guardian 99 • Met Office 90 • BBC Radio1 94 • BBC News 83 • Visit Britain 83 • Lonely Planet 94
  44. 44. @Cosmic_UK #CosmicUK Klout Expertise Want to make better decisions and create better trust when deciding who to follow? Do you want to engage with the right influencers on social media?
  45. 45. @Cosmic_UK #CosmicUK Track your own Impact
  46. 46. @Cosmic_UK #CosmicUK getlittlebird.com
  47. 47. @Cosmic_UK #CosmicUK Who’s your influencer?
  48. 48. @Cosmic_UK #CosmicUK Be part of the community • Sharing content helps you to ‘be part of a community’ • Amplifying content • Helping person who created the content – they will reciprocate • Can maintain an independent point of view – you can be seen as a content ‘curator’ it’s not all about you • ‘Here’s something someone else says – what do you think?’ Helping stimulate conversation
  49. 49. @Cosmic_UK #CosmicUK Be an Informer Researchers at Rutgers University found that only 20% of us are informers on social media, while the other 80% are meformers. Informers had more 2x followers of meformers. Sharing information is better for your follower count than sharing about yourself.
  50. 50. @Cosmic_UK #CosmicUK Follow content worth sharing Step 1 – follow content worth sharing
  51. 51. @Cosmic_UK #CosmicUK
  52. 52. @Cosmic_UK #CosmicUK Find more to like
  53. 53. @Cosmic_UK #CosmicUK Step 2 – share or retweet
  54. 54. Content creation
  55. 55. 3. The Law of Content Quality trumps quantity.
  56. 56. @Cosmic_UK #CosmicUK What is content? • Images • Archived content • Infographics • Video • Blogs • Explainers • Web pages • PDF downloadable content • Content for Syndication • Podcasts
  57. 57. Adapted from ‘Media Cloverleaf’ by Richard Edelman ‘Content first’ strategy ‘Tradigital’ E-news Forums Digital magazines Traditional Media Press Social networks Facebook Twitter YouTube LinkedIn Website Responsive design Mobile enabled Owned Content Video, blogs, photos
  58. 58. @Cosmic_UK #CosmicUK Become a storyteller Make it visual, engaging, emotional Visual content
  59. 59. @Cosmic_UK #CosmicUK Photography ‘images catch our attention our attention and are digest faster than text’ @staceyla
  60. 60. @Cosmic_UK #CosmicUK Phone Photos
  61. 61. @Cosmic_UK #CosmicUK Top tips for taking good photos
  62. 62. @Cosmic_UK #CosmicUK Lighting • Natural light is best • Middle of the day • Avoid using a flash if possible • No direct sunlight, shadows.
  63. 63. @Cosmic_UK #CosmicUK Composition • Create a sense of time and place • Think in three dimensions • Take something away • Tell a story
  64. 64. @Cosmic_UK #CosmicUK Tools for your smart phone • Instasize • Canva • Wordswag
  65. 65. @Cosmic_UK #CosmicUK Instasize
  66. 66. @Cosmic_UK #CosmicUK Canva
  67. 67. @Cosmic_UK #CosmicUK Canva ADVENTURE
  68. 68. @Cosmic_UK #CosmicUK Wordswag ‘Brands that stand out have a strong, consistent visual identity’ • Ensure you have consistent branding, font, colours, style, filters and tone Wordswag.com
  69. 69. @Cosmic_UK #CosmicUK Infographics • Infographics spice up ‘boring’ data • ‘What we do’ infographics • State of the industry • Our business journey • Business stats • How to guides
  70. 70. @Cosmic_UK #CosmicUK PiktoChart
  71. 71. @Cosmic_UK #CosmicUK
  72. 72. @Cosmic_UK #CosmicUK Pinterest Pinterest's users are primarily female, and popular categories on the site are DIY projects, fashion, exercise, beauty, photography and food.
  73. 73. @Cosmic_UK #CosmicUK
  74. 74. @Cosmic_UK #CosmicUK Create Pinboards
  75. 75. @Cosmic_UK #CosmicUK Instagram has over 300 million active users, many of whom post about food, art, travel, fashion and similar subjects. Instagram is distinguished by its square photo/video post format that makes each post look similar to a Polaroid picture http://www.businessnewsdaily.com/7662-instagram-business-guide.html
  76. 76. @Cosmic_UK #CosmicUK • Go behind the scenes • Work with you colleagues • Encourage Customer shots • Use hashtags or pin locations
  77. 77. @Cosmic_UK #CosmicUK
  78. 78. @Cosmic_UK #CosmicUK Watching video online • Adobe’s latest study highlighted that tablets and phones now make up 26% of all online video consumption a 59% hike since 2013. • Smartphones now dominate consumption over tablets; • According to research, video completion was on a mobile devices was low, with 16.6% of videos watched reaching 75% finished.
  79. 79. @Cosmic_UK #CosmicUK
  80. 80. @Cosmic_UK #CosmicUK Video please • 1 in 3 Millennials watch online material and virtually no broadcast TV
  81. 81. @Cosmic_UK #CosmicUK Video • By 2017, video will account for 69% of all consumer internet traffic • Video yourself • Think about timelapse & slo-mo on iPhone • Become an internet sensation?
  82. 82. @Cosmic_UK #CosmicUK Support Creating video content for customer retention & staff engagement and training: Sony Xperia have created a YouTube channel of all their support and advice guides.
  83. 83. @Cosmic_UK #CosmicUK Thought leadership • Blogging • Guest blogging • PR articles • Video interviews
  84. 84. @Cosmic_UK #CosmicUK Become an expert • Create a blog • Use LinkedIn Groups • Publish your opinion • Develop ideas and future trends
  85. 85. @Cosmic_UK #CosmicUK Who do you admire? • Check their profiles • Follow their activity • Across all channels • Check their Klout Score
  86. 86. @Cosmic_UK #CosmicUK LinkedIn • Use LinkedIn to boost your reputation • Connect with the right professionals • Aspire, meet, connect • Build your professional network one person at a time
  87. 87. @Cosmic_UK #CosmicUK LinkedIn for Reputation 1. Highlight your strengths It is an opportunity to present facts, attract attention and impress your audience 2. Optimise your profile using keywords - LinkedIn works in a similar way to a search engine, 3. Join relevant groups - Groups with professionals in the same field helps your reputation 4. Make endorsements -Making endorsements for others in your network, may encourage others to visit your profile and endorse you back.
  88. 88. @Cosmic_UK #CosmicUK Klout
  89. 89. @Cosmic_UK #CosmicUK Be en pointe Know the trend
  90. 90. @Cosmic_UK #CosmicUK Look for the trending topic
  91. 91. @Cosmic_UK #CosmicUK How do I find the trend? • Buzzfeed – it’s not just fluffy cats • Google Trends - http://www.google.com/tren ds/hottrends • Reddit www.reddit.com • Klout Discovery
  92. 92. @Cosmic_UK #CosmicUK
  93. 93. @Cosmic_UK #CosmicUK Buzzfeed • What is BuzzFeed? • BuzzFeed is a place for you to discover, share, and track everything awesome that is happening on the Internet as soon as it happens. • 200M unique monthly visitors • Sign up to an account – Facebook
  94. 94. @Cosmic_UK #CosmicUK What can I post? • You can post video or an image, and you can also post lists of stuff - all using the same interface! • Here are some examples of finished posts: • Image list • A Video • Mixed media list • An image • Once you’ve added your content, write a good headline and a description and add a thumbnail to the post. Doing this part well is essential if you want your post to succeed.
  95. 95. @Cosmic_UK #CosmicUK What happens to the stuff I post to BuzzFeed? • Your posts will automatically appear in the “Just Launched” section of BuzzFeed Community. Our community editors can then choose to promote them to different areas of the site.
  96. 96. @Cosmic_UK #CosmicUK Just launched
  97. 97. @Cosmic_UK #CosmicUK Visible Women 1980s
  98. 98. @Cosmic_UK #CosmicUK • 34 years later • Only had telephone number • 160,000 hits and shares from Buzzfeed • 15 of the girls came forward • Dallas, Australia • Lawyers, Mums, Doctors all walks of life
  99. 99. Making it easier
  100. 100. @Cosmic_UK #CosmicUK What’s the plan? Calendars 5 • Natural language input • Integrate to-do lists • Integrate home and family calendars from outlook and Gmail • Easy to read Calendars 5 Apple Android
  101. 101. @Cosmic_UK #CosmicUK Scan the social Flipboard • Social Discovery • Social Networking • Personal magazine • Learning opportunities • Really visual • Follow news agencies Flipboard Apple Android
  102. 102. @Cosmic_UK #CosmicUK Plan the social Klout • Check and track your online influence • Recommends articles that will interest your following • Social discovery and networking • Schedule your content • Identify online trends Klout Apple Android
  103. 103. @Cosmic_UK #CosmicUK Research in Evernote Evernote • Present straight from Evernote on my phone • Write notes in my pad? Scan notes in • Meet new people? Scan their cards • Connect to LinkedIn Apple Android
  104. 104. @Cosmic_UK #CosmicUK Skitch Skitch • Photograph anything • Annotate over image • Save to Evernote • Load and annotate maps • Email to client/office Apple Android
  105. 105. @Cosmic_UK #CosmicUK Wordswag WordSwag • Typo Engine • Create beautifully custom text layouts that would normally take hours - with just a tap • Use your own photos • Add text from a choice of fonts • Share in social media Apple Android Price:£2.99
  106. 106. @Cosmic_UK #CosmicUK others • Facebook Pages App • Hootsuite
  107. 107. @Cosmic_UK #CosmicUK • Research national days • http://nationaldaycalendar.com • Research popular themes • What’s en-pointe
  108. 108. @Cosmic_UK #CosmicUK How often should you Post?
  109. 109. How often should I post?
  110. 110. @Cosmic_UK #CosmicUK
  111. 111. Taken from Buffer http://www.b2bnn.com/2015/02/infographic-often-post-twitter- facebook-linkedin/#
  112. 112. @Cosmic_UK #CosmicUK
  113. 113. @Cosmic_UK #CosmicUK Buffer
  114. 114. @Cosmic_UK #CosmicUK
  115. 115. @Cosmic_UK #CosmicUK Top tips for growing your audience • Invite people to like your page • Use hashtags • Join Groups • Use Twitter ads • Be an informer
  116. 116. @Cosmic_UK #CosmicUK Social Media – Trends for 2015 • Vlogging will continue to grow • Social wallets • Social Platforms more interest based • Ability to humanise your brand - This will be the single-most important factor in social media success in 2015
  117. 117. @Cosmic_UK #CosmicUK Learning into Action Please take a moment to identify three actions you are going to implement following todays workshop: Action By when 1. 2. 3.
  118. 118. @Cosmic_UK #CosmicUK Any questions?

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