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COSma 369° Proximity Solutions - eng

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Proximity Marketing Solutions
Social Intelligence
Social Crm
Social Monitoring
Social Listening
Wearable Technology

Published in: Marketing
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COSma 369° Proximity Solutions - eng

  1. 1. Proximity Solutions
  2. 2. + About us COSma 369° is start up company that aims to Research and Develop Products and Services in the social innovation’ s field 2 COSma369° Convergence Ideas @ Technology - © Copyright 2012 – All rights Reserved 08/11/2014
  3. 3. + Our soul COSma 369° Converge – Orient – Support – Maintain - Achieve the Ideas and Business Goals, Towards a Sustainable Social Innovation through Technology evolution human and not-human Above the limit……. 360°  369° !! 3 COSma369° Convergence Ideas @ Technology - © Copyright 2012 – All rights Reserved 08/11/2014
  4. 4. + What we do COSma369° Reserach – Design – Develop Product and Services’s solutions in the following areas of Social Innovation:  Proximity Solutions  Social Intelligence  Wearable Technology 4 Wearable technologies aimed at improving the lives of individuals 08/11/2014 Proximity Marketing’s product and services Analysis and Services in the Social Media Strategy COSma369° Convergence Ideas @ Technology - © Copyright 2012 – All rights Reserved
  5. 5. + Where we are 5 08/11/2014 C/o Impact Hub 8 Paolo Sarpi street 20154 Milan Italy COSma369° Convergence Ideas @ Technology - © Copyright 2012 – All rights Reserved
  6. 6. + Proximity solutions The proximity solution is a marketing technique which operates in a given territory taking advantage of visual communication and mobile technologies to promote the sales of products or services. This marketing technique acts on the persons who are in a specific area and are close to the device in order to establish a communication; basically is a modern version of flyer distribution which can become interactive with the most advanced proximity marketing devices. 6 08/11/2014 COSma369° Convergence Ideas @ Technology - © Copyright 2012 – All rights Reserved
  7. 7. + Market Background Driven by the increasing adoption of mobile devices such as smartphones and tablets, the estimates related to the proximity marketing expect to reach nearly $ 6 billion by 2018, accounting about 29% of the total expenditure mobile marketing. 7 08/11/2014 2 3 4 10% 18% 22% 29% 6 2015 2016 2017 2018 COSma369° Convergence Ideas @ Technology - © Copyright 2012 – All rights Reserved
  8. 8. + Our Vision 8 08/11/2014 Carrying the shopping experience "Online" In the “Off line” world! COSma369° Convergence Ideas @ Technology - © Copyright 2012 – All rights Reserved
  9. 9. + How does this work 9 08/11/2014 1 2 3 4 Stretegy & Content planning Platform and device setup Content activation ADV appears on mobile Wow Effect COSma369° Convergence Ideas @ Technology - © Copyright 2012 – All rights Reserved
  10. 10. + COSma 369° Products 10 08/11/2014 COSma369° Convergence Ideas @ Technology - © Copyright 2012 – All rights Reserved CMS web platform to submit real time contents Mobile Apps Beacons
  11. 11. + Main Services  Planning and Design 11  Installation and Setup  Content management COSma369° Convergence Ideas @ Technology © Copyright 2012 – ® All rights Reserved 08/11/2014
  12. 12. + Goals  Increased in-store promotions ‘s effectiveness (+20%).  Ability to implement different marketing strategies for each product placed on the shelves or in a specific areas of the store. Creating "label 2.0"(augmented reality).  Ability to attract more 'customers in the store (+30%).  Possibility to trace the movements in-store.  Notifications on mobile devices (phone-tablet-watch)even if the App is not launched (silent mode). 12 08/11/2014 COSma369° Convergence Ideas @ Technology - © Copyright 2012 – All rights Reserved
  13. 13. + Use Cases Indoor localization • Museum • Airport • Fitness • Hospital In - Near Store Notification • Retail • Small Shop • Public Events New Customized Services • Smart PA • Smart city • Hospital 13 08/11/2014 COSma369° Convergence Ideas @ Technology - © Copyright 2012 – All rights Reserved
  14. 14. + Contact us  www.cosma369.it  info@cosma369.it  Phone +393470644476 14 08/11/2014  Facebook  @cosma369  Linkedin COSma369° Convergence Ideas @ Technology - © Copyright 2012 – All rights Reserved Youtube  Slideshare Prezy

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