Linkedin Marketing for Placer School for Adults - Spring 2014


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Coryon Redd presents a step by step approach for getting started on Linkedin and making the most out of it. Discover ways to build your prestige, develop professional connections, get support for your business and set up a Company page.

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Linkedin Marketing for Placer School for Adults - Spring 2014

  1. 1. Introduction to Linkedin Coryon Redd The Accessible Expert at Internet Marketing 530-277-2940 Go to to view this presentation.
  2. 2. 2 • Linkedin is Facebook for business • Social interactions and networking • Key Parts – Profile, Messages, Updates, Groups • Over 200 million members worldwide… and growing • Linkedin profiles act as resumes in the digital age • Free for most features and paid membership adds features • Learn more: What is ?
  3. 3. Why do social marketing? • Find business leads and advice • Look Professional, Look Good • Build prestige – Content is King • Find a job and get found for a job • Tie social media together • Participate in Groups – Ask questions, answer questions • Build your business network • Ask your connections to introduce you Linkedin is Social Media Marketing for Business
  4. 4. 4 • Easy to do • Find expert advice and build your tribe • Very large network of prospects, experts and employers • Generate leads and business by sharing your expertise • Answer questions to show your expertise • Improve SEO – Google is paying attention Why do ?
  5. 5. 5 • Sign up for a free account • Optimize your profile • Import connections from email • Search for your business interest in groups • Set up a Company page Getting Started
  6. 6. 6 • A Linkedin Profile is like a resume! • Good profile picture • Head should fill most of frame • Include past job and education history • Use headline to sell yourself – 120 char • Fill out profile completely • Use keywords and get FOUND • Ask for recommendations and endorsements Setting Up & Optimizing Your Profile • Set your public profile to show everything
  7. 7. 7 • Import contacts – Email & Facebook • Don’t invite non-users to join Linkedin • Look through Linkedin recommendations • Connect with people you meet in business and events • Use Linked Groups to meet people • Thank new connections with a brief message • Learn more: tips-business-building/ Building Connections
  8. 8. 8 • Linkedin Groups can be set up by any member • Easier to find groups than to start a new one • Look at Group Statistics • Members, Demographics & Activity • Ask to join all relevant groups • Contract Group owner – Nicely! • Ask about group and usage Find Groups and Participate
  9. 9. 9 • Go to to add a company page • Add Admin users to help • Add Products & Services – Name, category, image, and description • Request recommendations for products or services • Learn more: or Set up a Company Page
  10. 10. 10 Linkedin References The Basics – Linkedin Help from Linkedin Hubspot – Lots and lots of Linkedin resources Marketingprofs – Another big list including articles, webinars and blog posts B2B Marketing on Linkedin vs. Facebook resources/ Local Linkedin Consultant, Christine Hueber - Linkedin Now Over 200 Million Users Character limits in Linkedin Profile 2013.html