Introduction to Online Marketing Part 2 - Placer School for Adults


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Learn how to build a website and drive traffic with SEO and great content.

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  • I would have picked a swan among the ducks but a goose is quite nice too.
  • Ties together Editorial, marketing, PR, SEO and social
  • Niche marketing – Where’s your market?Keyword research – Google Keyword Tool and Google Trends customersSocial listening toolsTopsy.comLittlebird.comGoogle AlertsGoogle Search
  • You don’t have to be the best writer in the world to create contentShow your expertise with what you think is interesting and worth sharing
  • Introduction to Online Marketing Part 2 - Placer School for Adults

    1. 1. Win the Internet Marketing Game Introduction to Online Marketing – Part 2 Presented by: Coryon Redd Placer School for Adults Spring 2014 View this presentation online at: 1
    2. 2. What’s Important to ? Google Search Results are all about Relevancy Learn More at Google’s Webmaster Guidelines • 35769 PageRank – Quality of Incoming Links Build Your Reputation Through & Social Media 2
    3. 3. The Secrets to Success on Google Google will reward pages that are: Keyword focused Play by the rules of the game Linked to from good websites Content Rich Updated regularly Well designed 3
    4. 4. Building Landing Pages Landing pages = Focused, Keyword-Rich Content Figure Out Your Landing Pages in 4 easy Steps: 1. Are There Enough Searches? 2. Are Searches Relevant to my business? 3. Are the landing pages logical? 4. Do I have time / money to build? 4
    5. 5. How to build a website What do you want to do and what is your budget? Research your keywords and your market. Use your competitors to make your website better. Plan ahead. Create a wireframe and list what pages your website should have. How much time do you have? What do you want to say? Tools of the Trade – Wordpress, Joomla, Dreamweaver, etc. 5
    6. 6. Website Organization Chart Request sharing with Google Drive by emailing 6
    7. 7. What is my supposed to do? Website Sales Funnel The start of the funnel – Visitors getting to your website. The middle of the funnel – Browse website and consider sale. The end of the funnel – Call to action, shopping cart, contact form, etc. 7
    8. 8. Have an Internet Presence! Effective websites are: Built around how people search Persuasive Branded Easy to use Have something to say Competitive in the marketplace Socially active 8
    9. 9. Are you ready to stand out?
    10. 10. What is Content Marketing? 10
    11. 11. Content Marketing is: Audience Focused Communication Branding Relevant and Valuable Informative and Interesting Content Marketing isn’t:
    12. 12. Marketing Strategy Starts with Content Goals of Content Marketing: Educate and Entertain Link Bait for SEO Build Trust and Relationships Answer Questions Branding Generate Traffic, Leads and Sales 12
    13. 13. Find Your Audience, Plan Your Content Who’s Your Audience? Fish Where the Fish Are Brainstorm Interesting Topics Keyword Research Survey Customers Social Listening Tools Google Alerts,, Check out:
    14. 14. Make your Blog the Hub of your Online Marketing
    15. 15. Spread the Word Blogger Outreach Answer Questions in Forums RSS Directories Press Releases Social Media • Facebook, Twitter, Linkedin, etc.
    16. 16. Content Creation vs. Content Curation Source:
    17. 17. Case Study: Source:
    18. 18. Goals for Educate and Entertain Build Audience and Website Traffic Integrated Marketing • Website, email, social media, SEO Create and Share Great Content Branding SEO Focus Towards Top Keywords • Finding happiness, how to be happy, etc.
    19. 19. Editorial Calendar (Oh no, it’s a spreadsheet)
    20. 20. Editorial Calendar (Oh no, still a spreadsheet)
    21. 21. Guest Blog Led to Hundreds of New Signups Source:
    22. 22. The Big Picture Create Focus Target Your Market Plan Content Measurement = Simplified Marketing
    23. 23. Don’t Get Overwhelmed
    24. 24. Simplify Your Marketing
    25. 25. Homework Keyword Research – Create a spreadsheet with top keywords for your website Competitor Research – Who is on the top of Google and what can they teach you. Get Google Analytics and Google Webmaster Tools set up on your site. 25
    26. 26. 26