Facebook Marketing - Placer School for Adults Spring 2014


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Tap into social media so you start attracting the right target market to your business. Facebook marketing is evolving very quickly and there is an incredible amount of power at your fingertips. Discover ways to find the best kind of traffic for your website.

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Facebook Marketing - Placer School for Adults Spring 2014

  1. 1. 1 Facebook Marketing For Placer School for Adults Spring 2014 View this presentation online at: http://www.coryon.com/placersocialclass Coryon Redd coryon@gmail.com Coryon.com
  2. 2. What is Internet Marketing?
  3. 3. 3 Let’s Start with the Basics • Start with a persuasive website • Drive traffic from a variety of sources: Search Engines (SEO) Social Media Email Videos Local Search Lots more options…
  4. 4. 4 Why is Online Marketing about Content?
  5. 5. Audience Focused Communication Branding Relevant and Valuable Informative and Interesting Content Marketing is: Content Marketing isn’t:
  6. 6. Are you ready to stand out?
  7. 7. Make your Blog the Hub of your Online Marketing
  8. 8. Content Creation vs. Content Curation Source: http://pinterest.com/coryonredd/infographics/
  9. 9. 9 Why Bother? • Is your market on Facebook? Is your Business Engaging? • Can you create good content? • Can you answer questions? Do you have a Strategy? • Facebook can fit into your existing marketing plan Can Facebook be an Easy Addition? • Facebook can be simple, but don’t expect much • Posts and comments can be small but should be regular Do Likes Really Matter? • Not really, unless you are marketing to them • Website traffic for offers matters most Facebook – The Big Picture
  10. 10. 10 • Set up a business page • Create an editorial calendar and plan out content • Use Facebook as a place to post simple content related to your existing blogging and email marketing • Great place to research your market • Find groups, pages, places and interests • Read more - www.socialmediaexaminer.com/facebook-101-business-guide/ Can I use for my business?
  11. 11. 11 • Create a Page • From your profile go to Pages then click Create a Page • Upload Timeline Image – 851X315 pixels • Upload Profile Icon – 160X160 pixels • Read More - http://www.copyblogger.com/timeline-cover-photo/ • Fill Out all Info – Add Sections • Study other Facebook Pages • Invite Friends to your Page Getting Started with a Facebook Business Page
  12. 12. Consider Blogging as Hub to Online Marketing
  13. 13. 13 Here’s Why! Blog Marketing Starts with Content Generate Traffic, Leads and Sales Link Bait for SEO Build Trust and Relationships Answer Questions Increase Brand Awareness
  14. 14. 14 Blogging and SMM References Create compelling content for your blog – Lots of ideas http://www.copyblogger.com/ Blogging glossary (including dofollow/nofollow) http://www.bloggingbasics101.com/2010/03/blogging-glossary-defining-basic- blogging-terms/ 21 Tactics to increase blog traffic http://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic 7 tips to increase your blog comments http://www.socialmediaexaminer.com/7-tips-to-increase-your-blog-comments/ Tips and lots of links for small business owners http://www.successfulblogging.com/essential-blogging-tips-from-2010/ Content Marketing – Check out Videos 13 and 14 for Facebook Power Editor http://ecommerce.shopify.com/guides/content-marketing
  15. 15. 15 Facebook References The Basics – Facebook Help from Facebook www.facebook.com/marketing www.facebook.com/help/382987495087424/ - Pages help Facebook Marketing Bible gold.insidenetwork.com/facebook-marketing-bible/ Facebook Marketing Series from Mashable – Many good articles mashable.com/category/facebook-marketing-series Article with Good Tips to Get Started – Includes Examples blog.socialmaximizer.com/14-tips-for-marketing-on-facebook/ Facebook Marketing for Small Businesses www.socialmediaexaminer.com/facebook-marketing-for-small-business/ Powerpoint with Examples of Larger Companies using Facebook slideshare.net/jeffreylcohen/10-examples-of-b2b-facebook-fan-pages
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