Blogging To Grow Your Business for Nevada County Online


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Learn how to blog to grow your business and engage your best customers. This presentation was created for Nevada County Online and taught by Coryon Redd and Erin Thiem. Lots of tips, tricks, and techniques to fuel your social media and make Google stand up and take notice.

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  • Let’s stop here a moment and make sure we are clear on what I mean by Internet marketing.
  • What is Interesting, Important and Sharable?
    Share insights into your company
    Provide information and news
    Reduce customer service calls
    Promote new products and services

  • Your blog needs to be focused to be effective.

  • Let’s stop here a moment and make sure we are clear on what I mean by Internet marketing.
  • Comment from Erin. If she talked about the features of the motel it would be boring. Instead – Why? Because we love Nevada City! Share our passion then come stay with us.
  • As an example of promoting in social media.
  • Repeated because it will likely be first slide of second session
  • Niche marketing – Where’s your market?
    Keyword research – Google Keyword Tool and Google Trends
    Survey customers
    Social listening tools
    Google Alerts
    Google Search
  • Cooperation with Partners - Ex. Of Pinterest then email to everyone tagged asking for them sharing.
    Example of Erin Creating Articles on based on blog themes – Erin will demo on site.
    ** For Coryon - Review Outside Inn Analytics to see what worked
    ** Erin will outline success stories about writing specific blogs. Also step by step for a couple of blogs

  • Example of the innards of WP
  • More WP innards
  • Adding images to WP blog post
  • SEO by Yoast
  • Blogging To Grow Your Business for Nevada County Online

    1. 1. 1 Blogging to Grow your Business
    2. 2. 2 View this presentation online at: Coryon Redd Erin Thiem
    3. 3. Why Should I Blog for Business?
    4. 4. 4 Here’s Why! Blog Marketing to Achieve Business Goals Generate Traffic, Leads and Sales Build Trust, Audience and Influence Link Bait for SEO Answer Questions
    5. 5. 5 What are your Blogging Goals? Marketing – Branding, Content, Generate Leads Build Customer Engagement Increase Brand Awareness Good Content • What Topics Are You Going To Write About? • What is Expertise, Passion, & Mission? Website Traffic, Generate Leads, Sales
    6. 6. What is Marketing?
    7. 7. 7 Here’s What! Marketing 101 (in 1 slide) Who is your Market? Branding What is your Mission? - Why Are You in Business? • Simon Sinek TED Talk - Manage your Message – Takes Time and Effort Features vs. Benefits Marketing is Not Selling!
    8. 8. 8 Get to Know the Outside Inn History Mission A Bit about the Hospitality Industry Locally Focused Marketing Learn more at
    9. 9. 9 The movie “The Christmas Card” brings visitors to Nevada City. Match your blog content to the market! What’s Interesting & Relevant?
    10. 10. 10 • Look at past blog posts to see if they can be updated • Add text to images to bring blog content to life • Create Pinterest friendly images • Pin and drive traffic to blog • -of-nevada-county-hikes.htm/ What Works?
    11. 11. 11 What do People Love? Epic Outside Inn Blog Giveaway • Encourages local businesses to donate items • Visitors must comment to enter • Sharing on social media doubles your chances • Very popular because people win great stuff!
    12. 12. Make a Blog the Hub of your Online Marketing
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    15. 15. Blogging Basics Blog Should Be On your Website Use Keywords in your Blogs (Don’t go nuts) Set a Goal for Frequency of Posts Plan Out your Content Check Spelling and Grammar Promote in Social Media
    16. 16. Find your Audience, Plan your Content Who’s your Audience? Fish Where the Fish Are Brainstorm Interesting Topics Keyword Research Survey Your Customers Social Listening Tools • Google Alerts,, Check out:
    17. 17. Blogging Tips and Tricks Answer Questions • Questions Audience is Asking and Should be Asking Cross Promotion and Co-Marketing Contests and Giveaways Use Blog to Create Content on your Website Use Stock Photography
    18. 18. 18 Why use WordPress? • Easy to Use • Lives on your Website • Free • Many Theme Options – Many are Free • SEO Friendly • Plugins & Widgets • Lots of Support A Few Words about WordPress WordPress is a free and easy to use tool to build websites.
    19. 19. 19 WordPress Support and Tutorials Learn How to Blog and Use WordPress Thousands of Free Themes Big list of WordPress Tutorials List of WordPress Articles including Setup, SEO and Backup Detailed Tutorial on How to Use WordPress
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    25. 25. 25 Blogging and SMM References Create compelling content for your blog – Lots of ideas Blogging glossary (including dofollow/nofollow) blogging-terms/ 21 Tactics to increase blog traffic 7 tips to increase your blog comments Tips and lots of links for small business owners
    26. 26. 26 More Blogging and SMM References Why a blog should have an editorial policy Blog Commenting to increase PageRank increase-page-rank/ How to find dofollow blogs: Ad Age list of top marketing blogs 2011 review of best blogging software
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