Introduction to Pinterest for Placer School for Adults
Introduction to Pinterest for Business
The Accessible Expert at
Coryon.com Internet Marketing
Go to www.coryon.com/PlacerSocialClass to view this presentation.
• Social Scrapbooking - Allows user to “pin” images, videos
and other web content and share on their boards
• Pins allow you to create a board based on a topic
What is ?
is about Visual Sharing
See something you like online – Pin it.
Show your personality & your visual sense
Share pins, comment and follow
• Step 1 – Sign up
• Step 2 – Install bookmarklet in your browser(s)
• Step 3 – Setup your profile – Image, verify website, your info
• Step 4 – Integrate into Facebook, Twitter, and other social
Get Started with
Board – Group of pins related to a topic
Private Board – Board shared by invitation only
Pin – Add image or video to a board
Pinner – If you do a pin, guess what, you’re a pinner
Repin – Find a pin on Pinterest then add to one of your boards
Follow – Get a feed of what your favorite people are doing
Likes – Liking a pin adds to your “Likes” not your boards
Pinterest is VERY popular and growing quickly
Fastest website to grow to 100 million users
• 12 Million Unique Visitors per month
• 68% women, higher income, 15.8 minutes per visit
• Most people repin and pin – few comment
Who’s on ?
Pinterest marketing video - http://youtu.be/AfyByLwiIe8
Why people like Pinterest – White paper with interviews
Why do People like ?
Using bookmarklet – Install in browser as add on or extension
Search for things you’re interested in
• Create boards for both business and personal
• Great way for people to get to know you and what you like
Add image caption and comments
Follow the boards and the users you like
Public boards vs. private boards, sharing boards
How to use ?
Set up a business account
Integrate into your website with Follow button
See what other companies have pinned
• Ex. pinterest.com/source/overstock.com/
• Is your market on Pinterest?
• Review Pinterest demographics
Is your Business Engaging?
• Can you create good content?
• Do you have a good eye for images?
Do you have a Strategy?
• Add Pinterest to your marketing plan
• Create an editorial calendar
Can Pinterest be an Easy Addition?
• It can be simple, but don’t expect much
• Be active – Pin, repin, comment
What Really Matters on Pinterest?
• Show your personality, consider a
marketing campaign, networking
Set goals for contest - Sales, branding, social engagement
Set budget and staff time
What are you giving away? – It has to be worth winning
How long will the contest run? – Shorter is better
How will people enter contest?
• Comment on your board
• Pin an image from your site
• Create their own board
• Use hashtags to track ie.#coryon
• Set email notifications to track pins
Planning a Contest
Build a graphic and pin it to a Contest board
Reward everyone who enters
Promote – Blog, Facebook, Twitter, Email, Google+
• Post daily with contest updates
Pick a winner – Pick your favorite or random.org
Track results – Did you meet your goals?
Running a Contest
Image source: http://blog.diamondcandles.com/pin-it-to-win-it-fall-harvest-board-contest-giveaway/
How to run a Pinterest contest
Before running a contest consider the laws of your state:
CA Legal Guide http://www.dca.ca.gov/publications/legal_guides/u-3.shtml
How to run a social media contest
Very good powerpoint on how to run an online contest
Etsy.com Case Study from Pinterest
Pinterest Contest Case Study
Beyond Facebook & Twitter: Case Study batteries4less.com
Search on Pinterest for your market
• Tip – Use Google and limit search to last week or month
• Ex. Search for “pinterest ‘keyword’ “
• Use search tools to limit to very recent pages
Create a video board – Share resources you like
Use #hashtags to track trends and promote your biz
Pinterest Analytics - business.pinterest.com/analytics/
Tricks and Tools
PowerPoint on how to user Pinterest
Pinterest as a shopping referral tool
Article about Pinterest marketing with good tips
The Marketer’s Guide to Pinterest for SEO
Many resources, tools and articles
Pinterest articles from Social Media Examiner
Good white paper with interviews of why people like Pinterest