Introduction to Linkedin - Placer School for Adults Fall 2013


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Use Linkedin to prospect for clients, promote your personal brand, find a job, network with business professionals, and seek answers to vexing business problems. There's something for you.

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Introduction to Linkedin - Placer School for Adults Fall 2013

  1. 1. Introduction to Linkedin Coryon Redd The Accessible Expert at Internet Marketing 530-277-2940 Go to to view this presentation.
  2. 2. Linkedin is Social Media Marketing for Business Why do social marketing? • • • • • • Find business leads and advice Build prestige – Content is King Find a job and get found for a job Tie social media together Answer questions, ask questions Build your business network • Use your connections to introduce you
  3. 3. What is • • • • • • • 3 ? Linkedin is Facebook for business Social interactions and networking Key Parts – Profile, Messages, Updates, Groups Over 200 million members worldwide… and growing Linkedin profiles act as resumes in the digital age Free for most features and paid membership for more Learn more:
  4. 4. Why do • • • • • • • 4 ? Professional and great business prospects use Linkedin Easy to do Find expert advice and build your tribe Very large network of prospects, experts and employers Generate leads and business by sharing your expertise Answer any business question Improve SEO – Google is paying attention
  5. 5. Getting Started • • • • • 5 Sign up for a free account Optimize your profile Import connections from email Search for your business interest in groups Set up a Company page
  6. 6. Setting Up & Optimizing Your Profile • A Linkedin Profile is like a resume! • Good profile picture • Head should fill most of frame • Include past job and education history • Use headline to sell yourself – 120 char • Fill out profile completely • Use keywords and get FOUND • Work to get recommendations and endorsements • Set your public profile to show everything 6
  7. 7. Building Connections • Import contacts – Email & Facebook • Don’t invite non-users to join Linkedin • Look through Linkedin recommendations • Connect with people you meet in business and events • Use Linked Groups to meet people • Thank new connections with a brief message • Learn more: 7
  8. 8. Find Groups and Participate • Linkedin Groups can be set up by any member • Easier to find groups than to start a new one • Look at Group Statistics • Members, Demographics & Activity • Ask to join all relevant groups • Contract Group owner – Nicely! • Ask about group and usage 8
  9. 9. Set up a Company Page • Go to to add a company page • Add Admin users to help • Add Products & Services – Name, category, image, and description • Request recommendations for products or services • Learn more: or 9
  10. 10. Linkedin References The Basics – Linkedin Help from Linkedin Hubspot – Lots and lots of Linkedin resources Marketingprofs – Another big list including articles, webinars and blog posts B2B Marketing on Linkedin vs. Facebook Local Linkedin Consultant, Christine Hueber Linkedin Now Over 200 Million Users Character limits in Linkedin Profile 10